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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

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Presentation by Nick Mihailovski of Google about Google Analytics and their API

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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

  1. 1. Extending Analytics Through The API Nick Mihailovski Sr. Developer Programs Engineer Google Analytics
  2. 2. Developer Platform Overview Tracking Code Reports Configuration Processing
  3. 3. Developer Platform Overview Data Collection Data Export API Management API Processing
  4. 4. Developer Platform Overview Data Export API Processing <ul><li>Custom Reporting / Analysis </li></ul><ul><li>Automate complex tasks </li></ul><ul><li>Integrate with Internal Systems </li></ul>
  5. 5. Deep AdWords Integration AdWords GA trackPageview(); trackTrans(); Macys.com?gclid=xxx Ads API Ids
  6. 6. Retrieving Data From The API Filters Dimensions Metrics Advanced Segments Date Range Profile Start Index Max Results
  7. 7. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>
  8. 8. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ? ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Table ID : Defines the Google Analytics profile
  9. 9. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 & start-date=2009-10-01 & end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Date Range : Get data from the month of October
  10. 10. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 & dimensions =ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Dimension : Show all the sources of traffic
  11. 11. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source & metrics =ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Metrics : The sum of these values across all visits to a site
  12. 12. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & filters=ga:transactionRevenue>0 </li></ul>Filters : Only return a subset of the values
  13. 13. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & sort=ga:source,-ga:visits,ga:pageviews </li></ul>Sort : Order the results in a particular way
  14. 14. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & segment= </li></ul>Segment : Advanced segment query parameter
  15. 15. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment= dynamic:: </li></ul>dynamic:: The type of segment
  16. 16. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic:: ga:transactionRevenue>0 </li></ul>For all visits that had greater than $0 in revenue
  17. 17. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue >1000 </li></ul>For all visits that had greater than $1000 in revenue
  18. 18. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000 ; ga:day==Monday </li></ul>For all visits that had greater than $1000 in revenue AND made a purchase on Monday
  19. 19. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000; ga:day==Monday ; ga:country==United States </li></ul>For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made in the United States
  20. 20. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000; ga:day==Monday; ga:country =~ United States |Canada </li></ul>For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made either in the United States OR Canada
  21. 21. New Tools Are Being Built Using The API <ul><li>www.google.com/analytics/apps </li></ul>Mobile Reporting PPT / Excel Report Automation Custom Analysis / Visualizations
  22. 22. Standard Funnel Visualization
  23. 23. No Segmentation
  24. 24. Padi Track http://www.paditrack.com
  25. 29. AdHoc Funnel Visualization
  26. 30. Rich Reporting
  27. 31. Segment-able Funnels
  28. 32. Segment-able Funnels
  29. 33. Custom Reports
  30. 37. Next Analytics www.excel.nextanalytics.com
  31. 38. <ul><li>demo making a query </li></ul><ul><li>demo some of the ways the make creating a query easy </li></ul><ul><li>demo some of their pre-canned templates </li></ul>
  32. 39. Geo-Location Reports
  33. 40. Geo-Location Reports
  34. 41. Analytics Canvas www.analyticscanvas.com
  35. 42. Geo-Location Reports
  36. 43. Geo-Location Reports
  37. 44. Shuffle Point www.shufflepoint.com
  38. 47. Content ID https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:pagePath &metrics=ga:pageviews &sort=-ga:pageviews _gaq.push([‘_trackPageview’]); Google Analytics
  39. 50. _gaq.push([‘_trackPageview’, ‘/agreeButton’]); Google Analytics https://www.google.com/analytics/feeds/data ?ids=ga:12345&start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:latitude,ga:longitude &metrics=ga:visitors &filter=ga:pagePath==/agreeButtom Google Charts API
  40. 51. API Resources <ul><li>App Gallery http://www.google.com/analytics/apps </li></ul><ul><li>Documentation http://code.google.com/apis/analytics </li></ul><ul><li>Developer Group http://groups.google.com/group/google-analytics-api </li></ul><ul><li>Notify Group http://groups.google.com/group/google-analytics-api-notify </li></ul>

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