A how-to guide on setting up conversion tracking based on your marketing ROI framework

2. Performance media Analytics 360 partner Analytics and
marketing technology
Tsogo Sun
Investec
Curro Schools
100s of campaigns
Discovery
Investec
FNB
Virgin Active
andBeyond
Strauss and co

3. Agenda
● Marketing ROI framework
● How to setup a goal
● How to setup a event goal (video videos / downloads)
● How to setup eCommerce tracking
● 3 Analytics tips
● Q&A

4. Marketing ROI
framework

6. Solution research
Product / service
research
Lead / Enquiry
Sale
Awareness

7. Skills gap
Learning assessment
Specific
services
Demo call
Sale
Learning
support! Cool

8. Skills gap
Learning assessment
Specific
services
Demo call
Sale
Learning
support! Cool

9. How to setup a goal

14. www.yourwebsite.com/thank-you

15. How to setup a event goal
(video views / downloads)

16. Event?
Something happens on the website

17. Where do they come from?

18. Event definition

19. Setup a goal from an
existing event

20. 1. Find the event

21. 2. Map a goal to an event

24. Setup a goal from an
new event

26. How to setup
eCommerce tracking

30. Options

31. WooCommerce

32. Shopify

33. Tag manager
Array of products data
Collection of events

34. 3 Tips

35. 1. Play with Google Data Studio

36. 2. Bounce rate

37. 2. Bounce rate

38. 3.Traffic source report

40. End

41. Complimentary 30 min session
Review your marketing data
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