1. P O R T F O L I O
D A V I D P A U L Y B A R R A
2. Valvoline / Collateral
Racing Premium Catalog
Produced for The Valvoline Company. Responsible for concept through production.
Contracted and art directed Photographers and Stylists for all studio and location photography.
3. DeWalt
Package / POS
Design
Produced for DeWalt. Responsible for concept through
production. Realized major saving by utilizing duotone
images over four color.
4. DeWalt
POS Design
Produced for DeWalt. Responsible for concept through
production. Working with packaging engineers on molded
bases to achieve a clean logical presentation of
reciprocating blades. The 4/c header reinforces brand,
performance and unique attributes.
5. Logo Design
Produced for Tracks Unlimited a freelance client.
Responsible for identity logo design. This unique business
makes molds of animal tracks, and casts them in various
metals. The logo is designed to evoke the primitive nature of
this unique art. From plaster casts to final molds, negative
and positive played a part in the creation
of this logo.
6. NetClicker Logo / Package Design
Produced for a freelance client. Responsible for concept through production. Client wanted to convey ease of use to surf the internet
super highway. Utilizing a Route 66 hotel marque with neon created a comfort level and remembrance of simpler days. It makes
today's technology as simple as using your television’s remote.
7. DeWalt Product Launch
Collateral / POS
Produced at BMW&W for DeWalt. Responsible for concept through production. Project consisted of
pocket folder, brochure, counter mat, hang tags and header card. Targeted professional woodworkers
and the competent do-it-yourselfer.
8. FarmPro Package / POS Design
Freelance project created for Clark Typesetting, for The Valvoline Company.
Responsible for concept / creative and production of labels for gallon lubricant packaging and counter mat.
9. Valvoline ISO Certification Poster
Produced for The Valvoline Company. Responsible for concept through production.
One of a series of posters used internally, leading up to ISO certification.
10. Trade Show Theme / Graphics
Produced at BMW&W for Becton Dickinson. Client requested concepts based on the BD Hypak, a pre-filled syringe that reduces waste
and chances of contamination as it delivers an exact dose. Client was presented 4 options and chose RUN WITH THE PAK. This
theme / graphic was utilized on fanny packs, duratrans and the print ad pictured below.
11. ZEREX / Collateral
Produced for ZEREX & Valvoline. Responsible for concept through production. This piece was utilized to introduce the new
Zerex three pack. The three pack provides the consumer with one convenient package for their antifreeze needs.
12. OFF BROADWAY SHOES
Produced for OFF BROADWAY SHOES. Responsible for concept through production.
These two posters are part of a 2011 Summer / Fathers Day in store promotion. .
13. OFF BROADWAY
SHOES
Friends and Family direct mail postcard & email campaign.
Produced for OFF BROADWAY SHOES March 2011.
Responsible for concept through production.
14. PYROIL / Print Ad
Produced for Pyroil. Concept was to show the family of Pyroil products and to inform consumers that it is
the #1 choice of NHRA Racing. Shot photography of engine used in background. Responsible for
concept through production.
15. THOMASVILLE
FURNITURE
Produced for Thomasville Furniture Industries.
Project was to create a four page direct mail
circular, to announce the new Bogart Luxe
product line. Responsible for concept through
production.
16. Duke Energy
One
Direct Mail & Icon Project summer 2011.
Produced for Duke Energy One. Project was to
create a four page direct mail circular, to
increase consumer awareness of optional
protection plans offered by Duke Energy One.
A series of icons were developed for the various
plans offered.
Responsible for concept through production.
17. Rack Room Shoes
Web Fall Fashion promotion produced as Senior Designer for Rack Room Shoes Corporate Headquarters. Fashion and style was key to the look
and design of this promotion. Fall also marks the start to the Models Wanted campaign. Each year customers are encouraged to submit their
pictures to become a Rack Room Shoes customer model. Responsible for concept through production of Rack Room web.
Home Page
Customer Model Page
E-Blast
