Re-brand of greentomatocars for Transdev London Ltd.

2. A new customer proposition and brand
identity for greentomatocars based on a
full business and brand audit, including
qualitative research focus groups, that
brings together various business offers
including a new ‘Uber’ style app service
and sits them together under one central
brand.
The new brand look and tone designed to
underpin this new customer proposition
by giving the business a more mature feel
and increasing traction in the B2B market
place while remaining relevant to a core
of existing B2C consumers.
greentomatocars

3. greentomatocars
A new logo and colour
palette was created to give
the business a more
mature feel.

4. greentomatocars
Photography with the theme of moving
through London provides a central
theme for the brand and is used across
print and digital communications
including web and social media
channels.
It represents the passengers POV while
travelling with the business.

5. greentomatocars
Well known landmarks shot
from unusual perspectives
create the backdrop for
business communications
and enforces the concept
of the brand knowing
London better than their
competitors.

6. © GRANDAD DIGITAL 2015
GTC WEBSITE
HOME
greentomatocars
The website (both mobile & desktop) is built primarily
around a solid consumer UX, as this a retail website
foremost.
The constant changing of locations allied with images
that change to fit the time of day help the brand to
continue it’s connection with the consumers ‘current’
use of the city.
™
© GRANDAD DIGITAL 2015
GTC WEBSITE
SMALL SCREEN HOME / MENU OPEN
™
GTC WEBSITE
SMALL SCREEN TEXT & MEDIA / SCROLLED

7. greentomatocars
The same journey through the
city motif is carried across all
social media channels.

8. greentomatocars
Business collateral and
stationary materials
have clear synergy with
the new brand look.

9. 02/09/2015 Issue 7, Author: HR Dept 19
•
•
•
•
•
•
•
•
•
•
•
•
•
•
02/09/2015 Issue 7, Author: HR Dept 2
greentomatocars
Internal and external communications materials have been
created to enhance the new ‘grown up’ feel of the business
04/09/2015 Issue 7, Author: HR Dept 3
•
•
•
•
•
•
•
•
•
•
04/09/2015 Issue 7, Author: HR Dept 1

10. greentomatocars
The new ‘combined’
service app delivers a
simpler, cleaner look.

11. greentomatocars
The fleet vehicles provide
a constant moving
billboard for the brand.
To maximise this
opportunity the business
name has been made
larger and clearer on the
rear of vehicles.
A geo-locator icon version
has been created to
represent the concept of
travel

12. greentomatocars
Logo and icon size on all
vehicles has been reduced
significantly to help with
penetration into the B2B
marketplace.

13. greentomatocars
The geo-locators have been put
on the front, rear, sides and a
large version sits on the roof.
The roof version is to give the
cars a truly unique appearance
in a city where they will often be
seen from above.

14. greentomatocarsgreentomatocars
A brand film for use in
the B2B sector keeps the
connection between the
service, the user and the
city while pushing home
the message that the
business is reliable,
professional and
trustworthy.