3. NEW BRAND
Beginning Stages
TRUECO
Client Requirements
A newly formed boiler company delivering the government
backed ECO scheme required a new company name, full
brand and a suite of marketing materials.
Scarab4 Delivered
Following an initial consultation, a brand strategy was
delivered. From this, the name ‘Trueco’ was created. The
company prides itself on being open and honest with its
customers being positioned as a business with real
integrity. The name is the combination of the word ‘truth’
and ‘eco’ which is completely unique and represents the
values of the company.
A full host of logo ideas were presented to the company to
fit the devised creative brief which stemmed from the
brand strategy.
We presented the client with a portfolio to showcase how
the brand looks across a series of marketing materials and
collateral.
The chosen logo design was placed across all materials with
the branding being implemented across a range of
marketing channels.
5. NEW BRAND
Chosen Design
CRESCO GREEN
Client Requirements
Cresco Green offer a unique green bond. The newly
formed company required a brand identity and
supporting marketing material.
Scarab4 Delivered
Scarab4 provided Cresco Green with a series of logo
options that will appeal to their target audience. Once
the logo was chosen this was presented across all
stationery and the client was presented with website
visuals which were then implemented.
An 8 page document with brand guidelines was
presented to the client.
6. BRAND
REFRESH
Just Housing Group Before and After
JUST HOUSING GROUP
Client Requirement
Just Housing Group required an updated version
of their logo as it was very out dated. The
company has a large presence in the sector they
operate and are very recognisable, therefore
essences of the old logo needed to be included.
Scarab4 Delivered
We carried out a full brand refresh bringing the
logo and the branding up to date to effectively
communicate the vibrancy of the company. This
branding was then implemented across all
channels, including stationery, social media,
exhibition materials and brochures. We also
designed and developed a new website in line
with the new branding.
