This document discusses the UK Professional Standards Framework (UKPSF) and the process for obtaining professional recognition from the Higher Education Academy (HEA) as a Fellow or Senior Fellow. It provides an overview of the UKPSF, which defines the knowledge, behaviors, and values that underpin effective teaching and learning support work. It encourages academics to apply for recognition to enhance their teaching, career progression, and student learning. The document outlines the requirements to apply as an Associate Fellow, Fellow, or Senior Fellow, emphasizing the need for authentic examples, a reflective tone, and evidence of successful mentoring for the Senior Fellow level. It provides guidance on common pitfalls to avoid in applications and next steps to prepare a strong submission.