Colorful branded flags and avenue banners attract prospects, identify your brand and direct visitors to your Sales Center and Models. Our Buyer's Guide is a tool to help you influence your prospects with visual cues that work! We hope you'll engage with use to design a program that delivers impact for your New Home Communities.

1. NEW HOME BUILDER
BUYER’S GUIDE
A quick guide to creating Flag Solutions
and Avenue Banner enhancements that
motivate new home buyers to visit and
explore your Communities.
www.builderpromotions.com
NEW HOME BUILDER FLAG
AND AVENUE BANNER SOLUTIONS.
Compliments of Builder
Promotions.
A Builder-centric solution
for branded supplies used
to support the entire new
home buyer journey.

2. www.builderpromotions.com
WELCOME TO OUR BUYER’S GUIDE!
We created this quick guide to buying
Home Builder Flags and Avenue
Banners to help New Home Builders
customize flag styles and designs that
motivate Prospects to explore a New
Home Community. This guide offers
customizing options that are easy to
apply and simple to manufacture.
The right visual solution can
influence how your prospects behave
when they visit your New Home
Communities. This guide is meant to
help you consider the many options
and align them with your Community
aesthetic and your new home buyer
target audience.
Here’s a Quick Overview of Topics Covered:
YOUR NEW HOME COMMUNITY
ENVIRONMENT
CONSIDER YOUR TARGET
MARKET
HOW DO YOU WANT YOUR
FLAG OR BANNER TO MOTIVATE
HOME SHOPPERS?
FLAG AND BANNER STYLES
FABRICATION OPTIONS
HARDWARE – PERMANENT OR
TEMPORARY?
DECOUPLING FLAGS FROM
INSTALL – THE SECRET TO SAVING
ON ALL FLAG PROGRAMS
A
B
C
D
E
F
G

3. www.builderpromotions.com
YOUR NEW HOME COMMUNITY ENVIRONMENT
It’s useful to answer a few questions about your environment before sourcing
your New Home Community flag or banner designs. This will help you determine
fabrication and flag styling. If beautiful vistas are a perk of your Community,
they speak for themselves; you don’t need imagery on a flag that takes attention
away from the “view”. If you are in an intensely sunny area, you may want to try
Solarmax® nylon. If you are in an urban environment, Avenue Banners might be
easier to place than flags. Here are a few questions you can answer about your
environment:
Urban or Suburban?
What stage product? – First Home,
Move-Up, Premium, Active Adult
Lifestyle?
Weather – Is it extra windy? Is the
Sun intense? Do you get lots of rain?
Are you Marketing to Urban
Millennials, Suburban Families, or
Professionals, etc.?
Are your buyers more interested in a
dog park than a kid’s park?
Are you in a planned Community where
differentiating your brand geography is
particularly important?
Are Schools more important than
jogging trails?
Is the environment surrounding your
Community dense or do you have
spectacular vistas?
Are you creating a resort atmosphere?
so that you use a Custom Flag or Banner solution that
displays the kinds of images that connect with your
target audience. You want to think about what types of
flags and hardware send the right message about your
Community, so it’s good to use these questions to think
about your target market:
Consider your Target Market
A
B

4. www.builderpromotions.com
A set of large billowing brand flags can
welcome people at your entrance and you
can mix solid flags with branded flags along
the Community border to attract Drivers. If
you want to use lifestyle images to associate
with consumer aspirations, you may want to
consider avenue banners. Thinking about how
you want your prospects to respond when they
get a visual cue, will help you determine what
kind of Flag or Banner solution to use. Here’s
a list of possible uses – how else do you use
visuals cues to help people explore the physical
Community?
How do you want your Flag or
Banner to motivate a Home buying
Consumer?
Send a warm welcome at the entry and
invite prospects to explore?
Direct traffic to your Sales Center?
Signal or Mark your Sales Models
Decorate Street Poles with images that
connect people to the Community’s
lifestyle benefits?
Provide an ongoing visual experience
that enlivens key roads in and out of the
community?
Decorate Community borders to attract
passersby?
C

5. www.builderpromotions.com
FLAG AND BANNER STYLES:
What Custom flag or Avenue banner design would you like to use to connect with
prospects? Thinking about this will help you specify and price your visual solution.
Here are some of the styles most frequently used. The right design partner will be
able to manufacture virtually any custom size you require (that’s what we do!). Here
are some styles to consider:
Standard Horizontal flag
( 2’ x 3’, 4’ x 6’, 5’ x 8’)
Vertical Flag with Square corners
Feather Flag – Curved at the top –
vertical positioning
Banner style flag
Street pole banners attached to existing
street lights
Street pole banner as part of a custom
stand-alone banner-style Pole
D

6. www.builderpromotions.com
Solarmax® Nylon – especially durable
and fade resistant – heavier material
doesn’t “flutter” as easily as Polyester.
Tends to be more expensive. All of our
nylon product is Solarmax®.
Vinyl – these are typically used for
avenue banners attached to street
poles. They display photo imagery
beautifully.
Polyester - great for PMS color match
and process printing. Moves easily in
slightest of breeze. If movement is a goal
in attracting prospects, this is a great
product for that.
Sunbrella® Fabric - expensive and very
high end for premium and luxury product
or possibly for urban areas where you
need to stand out in a visually busy
environment. 100% solution dyed acrylic.
FABRICATION OPTIONS:
Flags are not permanent signage, and require regular refreshing in order showcase
the excellence of your New Home Community. The fabric and material used to
create a custom flag determines how it flies, whether you can print a gorgeous
photo on it, or how durable it is in very windy areas. Here are types of fabrications
that are available. We can discuss the benefits of each when we consult with you
about your Communities.
E

7. www.builderpromotions.com
HARDWARE – PERMANENT OR TEMPORARY?
Builder Promotions can provide a stock
hardware kit or design a decorative pole for
permanent installation to display your custom
designed flags or avenue banners. Do you
want an aluminum powder coated pole in a
custom color? No problem. Add a decorative
element to a standard looking pole? That’s
easy. Want a pole that doesn’t exist? We can
manufacture it! The right hardware ensures your
flags fly straight and tall and they ultimately
enhance your design aesthetic. They should
never detract from the look and feel of your
Communities. There are two ways to go:
Standard hardware kits – many options
for temporary or permanent
PVC Pipe - You might be thinking flag poles, hardware and installation are just too
expensive. The answer might be lying on your job site right now. Many of our builder
clients use PVC Pipe! We can add a pole sleeve to any of our flags to fit a PVC pipe.
Lease expensive.
Custom designed Flag Poles – mostly
used for premium product and
communities looking to have a more
upscale look for their display signage.
More expensive.
F

8. www.builderpromotions.com
Talk to us about your Outdoor Merchandising needs. We’ll help
you assess, design and produce a solution that works for your
Communities and Division teams.
Connect with us at info@buildepromotions.com
Call us at 800.388.3565
We’ll end this guide with a budget secret. We’ve
learned over the years that our clients save a
bundle of money by “unbundling” the actual
flag from the installation labor. Flags are often
marked up more to keep labor costs appearing
lower. It’s a typical bundling strategy and as
consumers we understand it. But, you save
significantly if you unbundle the labor from the
product, in this case. Builder Promotions ships
directly to installer for you, so you don’t have to
hassle with the product, yourself. Ask us and
we’ll provide a proposal.
DECOUPLING FLAG PRODUCT FROM INSTALL LABORG