the case deals with SUV model

1. PORSCHE: THE CAYENNE
LAUNCHE
Presented To:
• Prof. Narendrababu
Presented By:
• Anuj Gilra
• Alok Kumar
• Amit Singh
• V. Sandeep Kumar
• Inderjeet Singh

2. TIME LINE
 In 1931, Porsche was founded by Ferdinand Porsche
 In June 1948, the company launched Porsche 356
 Porsche 356 was the 1st car under Porsche brand
name
 In 1953, they launched their first racing car Porsche
550

3. TIME LINE
 In 1964, the launched Porsche 911
 In 1970, Porsche and Volkswagen collaborated and
launched Porsche 914
 In 2002, Porsche produced the sport utility vehicles which
is Cayenne

4. SALES DATA

5.  Over saturated sports car industry
 Launching Porsche Cayenne (SUV)
 Customer attitude towards the brand
 Entry from niche market to mass market
PROBLEMS

6. SWOT
STRENTHS
WEEKNESS
OPPORTUNITIES
THREATS

7. STRENGHTS
 Company image and brand name are well
established and well known
 Smoother driving experience
 Powerful engine
 Classy advertising
 Engineering capabilities

8.  Strong competition in SUV markets, means limited
market shares
 Higher reliance on the US markets
 Not diversified
 Small in size and revenue compared to competitors
WEAKNESS

9.  Leverage Porsche to expand product line
 Implement innovative features to face
competition
 Increase in manufacturing units to penetrate
in domestic markets.
OPPORTUNITIES

10.  Government regulation policies
 Impeding recession
 Intensive competition from automobile giants
catering to the elite class
 Declining core market sells
 Foreign currency fluctuations
THREATS

11. PERCEPTUAL MAP

12.  Should go for Fast and Luxury SUV
 Should make more fuel efficient SUV
 They should come with Hybrid cars
RECOMMENDATION

13. Thank You