The document provides examples of branding, marketing, and design work completed by Scarab4 for various clients. It includes summaries of branding projects for TRUECO, a boiler company, and Cresco Green, an investment company. It also summarizes a brand refresh for Just Housing Group. Examples shown include logo design, branding guidelines, brochures, flyers, website design, and videography work.
Expand your marketing department! Hire an award winning, NJ-based, creative agency. Over 40 years experience in advertising.
Creative Advertising, Web & Graphic Design Agency
Expand your marketing department! Hire an award winning, NJ-based, creative agency. Over 40 years experience in advertising.
Creative Advertising, Web & Graphic Design Agency
Grace Century is a research group representing accredited investors, 500+ strong, with a wealth of experience, contacts and insight.
We filter through the 100’s of projects that are brought to us each year and find the true “game changers” that are poised to be the next leader of a new industry or change an existing industry. This usually results in one or two very special projects for consideration a year.
As a group, we are able to negotiate for our members projects obtained from a position of strength, gaining the best possible arrangement, and gaining continuous involvement and oversight as the project develops.
Through this continuous involvement from the top, utilizing our networks in all aspects of business, and offering on-going information, we believe Grace Century gives its members a project with dramatically reduced risk while increasing the probability of success.
CONTROL CLOUD DATA ACCESS PRIVILEGE AND ANONYMITY WITH FULLY ANONYMOUS ATTRI...nexgentechnology
bulk ieee projects in pondicherry,ieee projects in pondicherry,final year ieee projects in pondicherry
Nexgen Technology Address:
Nexgen Technology
No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
NEXGEN TECHNOLOGY as an efficient Software Training Center located at Pondicherry with IT Training on IEEE Projects in Android,IEEE IT B.Tech Student Projects, Android Projects Training with Placements Pondicherry, IEEE projects in pondicherry, final IEEE Projects in Pondicherry , MCA, BTech, BCA Projects in Pondicherry, Bulk IEEE PROJECTS IN Pondicherry.So far we have reached almost all engineering colleges located in Pondicherry and around 90km
Workforce development specialist performance appraisalvalikiealie08
Workforce development specialist job description,Workforce development specialist goals & objectives,Workforce development specialist KPIs & KRAs,Workforce development specialist self appraisal
Grace Century is a research group representing accredited investors, 500+ strong, with a wealth of experience, contacts and insight.
We filter through the 100’s of projects that are brought to us each year and find the true “game changers” that are poised to be the next leader of a new industry or change an existing industry. This usually results in one or two very special projects for consideration a year.
As a group, we are able to negotiate for our members projects obtained from a position of strength, gaining the best possible arrangement, and gaining continuous involvement and oversight as the project develops.
Through this continuous involvement from the top, utilizing our networks in all aspects of business, and offering on-going information, we believe Grace Century gives its members a project with dramatically reduced risk while increasing the probability of success.
CONTROL CLOUD DATA ACCESS PRIVILEGE AND ANONYMITY WITH FULLY ANONYMOUS ATTRI...nexgentechnology
bulk ieee projects in pondicherry,ieee projects in pondicherry,final year ieee projects in pondicherry
Nexgen Technology Address:
Nexgen Technology
No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
NEXGEN TECHNOLOGY as an efficient Software Training Center located at Pondicherry with IT Training on IEEE Projects in Android,IEEE IT B.Tech Student Projects, Android Projects Training with Placements Pondicherry, IEEE projects in pondicherry, final IEEE Projects in Pondicherry , MCA, BTech, BCA Projects in Pondicherry, Bulk IEEE PROJECTS IN Pondicherry.So far we have reached almost all engineering colleges located in Pondicherry and around 90km
Workforce development specialist performance appraisalvalikiealie08
Workforce development specialist job description,Workforce development specialist goals & objectives,Workforce development specialist KPIs & KRAs,Workforce development specialist self appraisal
Brand Harvest is a strategy led branding and design company with specialization in brand strategy, holistic identity systems, communication, packaging, graphic and digital design. Besides, the company also offers its services in internal branding and cultural change. Over the past six years, the company has delivered numerous projects for various multinational, large and mid-size companies spanning sectors. Brand Harvest is an eclectic team of 20 professionals coming from diverse disciplines across advertising, design, marketing and digital space.
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
» 75% overview of your agile business model
» 25% a teaser about the project / referral program, your approach and ballpark pricing
» Stay very high level, impress with integrity and avoid having to do a lot of work
http://get.unfunnel.com/lead-generation-proposal-template
Referral Program Lead Generation Proposal TemplateJoey Barker
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
75% overview of your agile business model
25% a teaser about the project / referral program, your approach and ballpark pricing
Stay very high level, impress with integrity and avoid having to do a lot of work
Spark Studios Advertising And Branding AgencySpark Studios
Spark Studio is the go-to company for all your advertising and designing needs. We are based in Chennai and have never failed to provide the highest quality of service to our local and international clientele base. Our highly motivated team comprises of young professionals having several years of professional experience in the creative sector.
We are extremely driven by teamwork and love involving ourselves in challenging creative tasks on an everyday basis. Each creative work delivered by our talented team is very unique, which makes sure that your remarkable brand stands out among the rest. With our level of expertise and drive to create something unique and remarkable, you can expect to receive the best service from us.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. NEW BRAND
Beginning Stages
TRUECO
Client Requirements
A newly formed boiler company delivering the government
backed ECO scheme required a new company name, full
brand and a suite of marketing materials.
Scarab4 Delivered
Following an initial consultation, a brand strategy was
delivered. From this, the name ‘Trueco’ was created. The
company prides itself on being open and honest with its
customers being positioned as a business with real
integrity. The name is the combination of the word ‘truth’
and ‘eco’ which is completely unique and represents the
values of the company.
A full host of logo ideas were presented to the company to
fit the devised creative brief which stemmed from the
brand strategy.
We presented the client with a portfolio to showcase how
the brand looks across a series of marketing materials and
collateral.
The chosen logo design was placed across all materials with
the branding being implemented across a range of
marketing channels.
5. NEW BRAND
Chosen Design
CRESCO GREEN
Client Requirements
Cresco Green offer a unique green bond. The newly
formed company required a brand identity and
supporting marketing material.
Scarab4 Delivered
Scarab4 provided Cresco Green with a series of logo
options that will appeal to their target audience. Once
the logo was chosen this was presented across all
stationery and the client was presented with website
visuals which were then implemented.
An 8 page document with brand guidelines was
presented to the client.
6. BRAND
REFRESH
Just Housing Group Before and After
JUST HOUSING GROUP
Client Requirement
Just Housing Group required an updated version
of their logo as it was very out dated. The
company has a large presence in the sector they
operate and are very recognisable, therefore
essences of the old logo needed to be included.
Scarab4 Delivered
We carried out a full brand refresh bringing the
logo and the branding up to date to effectively
communicate the vibrancy of the company. This
branding was then implemented across all
channels, including stationery, social media,
exhibition materials and brochures. We also
designed and developed a new website in line
with the new branding.
