This document provides branding guidelines for the Business Formula logo and identity. It specifies the logo design including the meaning of elements, allowed colours, typefaces, acceptable usage variations, and best practices. The logo consists of a flask containing a dollar sign solution in two colours with the company name. Typography uses the Exo font in medium and light weights. Acceptable uses include full colour, greyscale, solid black, and social media versions. Guidelines aim to maintain visual consistency when applying the logo.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
Stationary design may arouse an interest in persons with an artistic bent of mind and people in love with the pulp factor. The procedure followed by Logo Pro Design is simple and comprehensible. Our stationary design is presented with oodles of style and panache. Our level of professionalism is seldom offered by our competitors. We also provide tailor-made services for the designing of stationary like letter heads and envelopes.
This doctor dumped US job to build integrated medicine platform Syncremediesvinay vinu
Syncremedies is an integrated medicine service that brings together the best of Allopathy, Ayurveda and Homeopathy to offer the most effective treatment for any chronic ailment.
We are the only provider bringing together 3 forms of medicine for treatment of patients’ health concern. With importance given to overall health and wellness, each treatment plan is customized with recommendations around diet, exercise and medication aspects to improve well-being.
But why is integrated medicine the “right” treatment choice?
Syncremedies was born out of empathy after seeing numerous patients struggle through their illness without knowing how or what would be the best option for their ailment. Patients’ today struggle through their illness without knowing how or what would be the best option for their ailment.
Despite all the existing knowledge and ease of access to information they are often victim to long term ill health. Patients rarely know, what form of medicine might be best suited for them. They most often go with what people advise them on, rather than any objective information. Eventually getting stuck in a circle of medications, therapies and treatments, giving them sub-par relief.
Syncremedies answers all your questions!
– Will the Ayurveda doctor know about my Allopathic medicines?
– Is Allopathy the BEST Option for me?
– Can I take Allopathic & Homeopathy/Ayurveda medicines together?
– Will I have side effects due to the medicines?
– Should I consult Allopathy doctor or try Ayurveda/ Homeopathy?
– Is there anything I can do to maintain my health & wellness?
On the flip-side, the amount of medical knowledge that exists also is paramount. Knowledge based on history, research, wisdom, and years of education – knowledge always intended to heal; however, since the healers came from various backgrounds and different schools of thought, knowledge became limited within their circles.
Each form of medicine, be it Ayurveda, Homeopathy or Allopathy has a “best” we could leverage to our benefit, thereby taking stride in the wonderful world of integrated medicine. We at Syncremedies are here to offer the advantages of “all the good” from various modalities, minimize side effects, use more effective medications and use therapies that have a long term goal.
We are here to help you take your path to better health!
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
Stationary design may arouse an interest in persons with an artistic bent of mind and people in love with the pulp factor. The procedure followed by Logo Pro Design is simple and comprehensible. Our stationary design is presented with oodles of style and panache. Our level of professionalism is seldom offered by our competitors. We also provide tailor-made services for the designing of stationary like letter heads and envelopes.
This doctor dumped US job to build integrated medicine platform Syncremediesvinay vinu
Syncremedies is an integrated medicine service that brings together the best of Allopathy, Ayurveda and Homeopathy to offer the most effective treatment for any chronic ailment.
We are the only provider bringing together 3 forms of medicine for treatment of patients’ health concern. With importance given to overall health and wellness, each treatment plan is customized with recommendations around diet, exercise and medication aspects to improve well-being.
But why is integrated medicine the “right” treatment choice?
Syncremedies was born out of empathy after seeing numerous patients struggle through their illness without knowing how or what would be the best option for their ailment. Patients’ today struggle through their illness without knowing how or what would be the best option for their ailment.
Despite all the existing knowledge and ease of access to information they are often victim to long term ill health. Patients rarely know, what form of medicine might be best suited for them. They most often go with what people advise them on, rather than any objective information. Eventually getting stuck in a circle of medications, therapies and treatments, giving them sub-par relief.
Syncremedies answers all your questions!
– Will the Ayurveda doctor know about my Allopathic medicines?
– Is Allopathy the BEST Option for me?
– Can I take Allopathic & Homeopathy/Ayurveda medicines together?
– Will I have side effects due to the medicines?
– Should I consult Allopathy doctor or try Ayurveda/ Homeopathy?
– Is there anything I can do to maintain my health & wellness?
On the flip-side, the amount of medical knowledge that exists also is paramount. Knowledge based on history, research, wisdom, and years of education – knowledge always intended to heal; however, since the healers came from various backgrounds and different schools of thought, knowledge became limited within their circles.
Each form of medicine, be it Ayurveda, Homeopathy or Allopathy has a “best” we could leverage to our benefit, thereby taking stride in the wonderful world of integrated medicine. We at Syncremedies are here to offer the advantages of “all the good” from various modalities, minimize side effects, use more effective medications and use therapies that have a long term goal.
We are here to help you take your path to better health!
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
An independently owned Graphic Designing Company that exists to make uncommonly good work for companies – so companies can make an uncommon amount of friends and money. We use every experience, tool, trend, skill and insight at our disposal to create immediate and lasting connections between brands and human beings. And we do it with a bigger smile than most.
The Ultimate Guide to Typography & Logos. In which we discuss font use in identity design PLUS 30 type-related terms and concepts you really should know before designing a logo.
Almost every logo will feature a type component, generally the company name – perhaps a tagline or strapline – and this part of a logo is as important as the icon or symbol it sits under, on top or around. Selecting an appropriate typeface is every bit as critical to the success of any particular design, though this step is often viewed by designers and clients as a “throwaway” – a final step where some letters are slapped ad hoc on top of the graphic centerpiece. Trouble is, in this era of social media and adaptable logos, there will be times when it’s necessary for the logotype to stand on its own, and it behooves us to pay as much attention to the type portion.
Corporate Logo Design Proposal PowerPoint Presentation SlidesSlideTeam
Every organization needs a compelling logo which adheres to the brand essence perfectly. A logo is a first and foremost thing that must be kept in mind while establishing a venture. It denotes the businesses’ identity to the core. Also, customers get easily attracted to the organization if it has an appealing logo. Entrepreneurs across the globe focus on designing the best logo that makes their organization more recognizable. Countless designing companies lessen the work of companies by creating a compelling logo. Exhibit your extraordinary services to the clients by utilizing our pre-designed Corporate Logo Design Proposal PowerPoint Presentation Slides. You can give your competitors a tough competition and stand out in every manner with the help of a business logo design proposal PPT template. This logo design proposal PowerPoint template allows you to tweak the information as per your requirements. You can create an engaging cover letter that includes a gist of your company. Incorporate our readily available enterprise logo creation proposal PPT theme to showcase your overall experience in designing astounding logos. To build clients’ attention towards your services, even more, you can talk about your previous projects and a few sample designs. Employ our attention-grabbing corporate logo design proposal PowerPoint slide to highlight your professional designers’ capabilities and skills. With the aid of this proposal PPT layout, you can state the pricing structure that your clients need to make after signing the contract. Keep the terms and conditions precise in this corporate logo design proposal PPT slide and leave no chances for further disputes. Bring the clients’ attention towards your logo designing process and win the deal in less than no time. Maintain your existing client base and create a new one by downloading our attractive corporate logo design proposal PowerPoint presentation slide. https://bit.ly/3m6cAfq
Bos Klein is a collaborative agency that brings together experts in the fields of media, design, communications and technology. We are committed to the integrity of our creative process, which provides clients with the tools to effectively establish cultural codes—disseminating brands, stories and strategies; arming our collaborators with a powerful and precise voice within the market and culture.
Bos Klein is a collaborative agency that brings together experts in the fields of media, design, communications and technology. We are committed to the integrity of our creative process, which provides clients with the tools to effectively establish cultural codes—disseminating brands, stories and strategies; arming our collaborators with a powerful and precise voice within the market and culture.
An independently owned Graphic Designing Company that exists to make uncommonly good work for companies – so companies can make an uncommon amount of friends and money. We use every experience, tool, trend, skill and insight at our disposal to create immediate and lasting connections between brands and human beings. And we do it with a bigger smile than most.
The Ultimate Guide to Typography & Logos. In which we discuss font use in identity design PLUS 30 type-related terms and concepts you really should know before designing a logo.
Almost every logo will feature a type component, generally the company name – perhaps a tagline or strapline – and this part of a logo is as important as the icon or symbol it sits under, on top or around. Selecting an appropriate typeface is every bit as critical to the success of any particular design, though this step is often viewed by designers and clients as a “throwaway” – a final step where some letters are slapped ad hoc on top of the graphic centerpiece. Trouble is, in this era of social media and adaptable logos, there will be times when it’s necessary for the logotype to stand on its own, and it behooves us to pay as much attention to the type portion.
Corporate Logo Design Proposal PowerPoint Presentation SlidesSlideTeam
Every organization needs a compelling logo which adheres to the brand essence perfectly. A logo is a first and foremost thing that must be kept in mind while establishing a venture. It denotes the businesses’ identity to the core. Also, customers get easily attracted to the organization if it has an appealing logo. Entrepreneurs across the globe focus on designing the best logo that makes their organization more recognizable. Countless designing companies lessen the work of companies by creating a compelling logo. Exhibit your extraordinary services to the clients by utilizing our pre-designed Corporate Logo Design Proposal PowerPoint Presentation Slides. You can give your competitors a tough competition and stand out in every manner with the help of a business logo design proposal PPT template. This logo design proposal PowerPoint template allows you to tweak the information as per your requirements. You can create an engaging cover letter that includes a gist of your company. Incorporate our readily available enterprise logo creation proposal PPT theme to showcase your overall experience in designing astounding logos. To build clients’ attention towards your services, even more, you can talk about your previous projects and a few sample designs. Employ our attention-grabbing corporate logo design proposal PowerPoint slide to highlight your professional designers’ capabilities and skills. With the aid of this proposal PPT layout, you can state the pricing structure that your clients need to make after signing the contract. Keep the terms and conditions precise in this corporate logo design proposal PPT slide and leave no chances for further disputes. Bring the clients’ attention towards your logo designing process and win the deal in less than no time. Maintain your existing client base and create a new one by downloading our attractive corporate logo design proposal PowerPoint presentation slide. https://bit.ly/3m6cAfq
Bos Klein is a collaborative agency that brings together experts in the fields of media, design, communications and technology. We are committed to the integrity of our creative process, which provides clients with the tools to effectively establish cultural codes—disseminating brands, stories and strategies; arming our collaborators with a powerful and precise voice within the market and culture.
Bos Klein is a collaborative agency that brings together experts in the fields of media, design, communications and technology. We are committed to the integrity of our creative process, which provides clients with the tools to effectively establish cultural codes—disseminating brands, stories and strategies; arming our collaborators with a powerful and precise voice within the market and culture.
2009-2011 Mapping and Sharing Strategies / Solidarity Actions in Indonesia, Philippines, Thailand,Cambodia and South Korea
Huairou Commission and Leaders and Organizers of Community Organizations in Asia (LOCOA) with support from Dutch MFA MDG Accountability Fund
Электронный архив документов (электронное хранилище данных) – внедрение, ведение и создание электронного архива документов, программа электронного архива
Presentatie Inbound Marketing op 'Next Marketing 2014'Edwin Vlems
Presentatie van Edwin Vlems over Inbound Marketing op het congres 'Next Marketing 2014' op 18 juni 2014 in Veenendaal. Klik hier voor de Prezi: http://prezi.com/dkl2wfj2punl/keynote-inbound-marketing-op-next-marketing-18-juni-2014/
Photography for Equality // Phfe guidelinesMarina Alves
This brand and its manual were built to the discipline of Design Practice 1 at Anglia Ruskin University,2013/2, taught by Will Hill, with the goal of generating an understanding of what is a Visual Identity, which composes and how to build it and other elements that it involves. Project developed by Marina Alves Teixeira, design student at University of Brasília.
Gomito brand proposition and GuidelinesMarina Alves
This brand and its manual and were built to the discipline of Design Practice 2 at Anglia Ruskin University, taught by Will Hill, with the goal of generating an understanding of what is a Visual Identity, which composes and how to build it and other elements that it involves. Project developed by Marina Alves Teixeira.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
Similar to (BF) Corporate Identity Guidelines (20)
1. Business Formula Logo & Brand Identity Guidelines
by Sheikh Studios.Inc — Sheikh ShahabuddinPrepared 01/08/16
Business Formula
Logo & Brand Identity
Guidelines
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2. Business Formula Logo & Brand Identity Guidelines
Contents0
Logo Specifics0.1
Typeface Details0.2
Typography in Use0.2.1
Colour Specifications0.3
Logo Styles (lock-ups)0.4
Logo Best Practices0.5
Business Formula Logo & Brand Identity Guidelines
3. ABCDEFGHIJKLM…
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Business Formula Business FormulaLogo & Brand Identity Guidelines Logo & Brand Identity Guidelines
Logo Specifics0.1
Logo Clear Space
Logo Meaning
Grey stripped area indicates
Safe Zone. Other graphical
and visual elements can be
safely positioned up to the
adjoining Blue Area.
Blue Indicates Clear Space.
The blue area must be kept
free of all other graphical
and visual elements
The minimum required Clear
space is defined by the
measurement ‘X’ (equal to
the height of the uppercase
letters, known as the ‘cap-
height’. The width is equal
to the height.)
The Flask and Liquid :
Representing the wording
“Formula” with the floating
solution.
Two Colors giving the look
of floating liquid in the flask.
While the flask it self is dark-grey
for highlighting the liquid inside.
The Dollar :
Representing the Business’s
Growth and Success, round in
circle representing the oxygen
molecules, as the tag-line or
sologen says.
The same dollar sign will be use
as a sign of comapny in marketing.
As a second sign/sub-logo for
company.
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4. Business Formula
“Exo Medium” is the primary font
used for the logotype/logo wording.
Only two font styles are used
for the logo, and they are both
from the same typeface
family: Exo.
The huge variety of font
weights and widths will ensure
immenense flexibility, and
consistency for the future
growth of the Co. identity.
Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines
Typeface Details0.2
ABCDEF
abcd12345
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (!@#$%&.,?:;)
ABCDEF
abcd12345
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (!@#$%&.,?:;)
When to Use:
The Typeface Family
“Exo Light” is to be used for all other
forms of standard body text, ranging
from: stationary, website design,
brochures and all forms of general
correspondance.
It’s also used to draw attention to the
2nd half of the tag-line.
When to Use:
Exo was meant to be a very
versatile font, so it has 9 weights
each with a true italic version. It
works great as a display face.
It can also be used as the standard
when stronger empasis is needed,
such as in: stationary, website design,
brochures and all forms of general
correspondance.
EXO (MEDIUM)
EXO (LIGHT)
6. Business Formula Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines
Colour Specifications0.3
Light Sea Green
Persian Green
Payne’s Gray
Casper
PROCESS C : 80 M : 10 Y : 45 K : 0
SCREEN R : 0 G : 167 B : 157
WEB HTML #00a79d
PROCESS C : 73 M : 10 Y : 43 K : 0
SCREEN R : 25 G : 185 B : 168
WEB HTML #1ab9a8
PROCESS C : 0 M : 0 Y : 0 K : 90
SCREEN R : 64 G : 64 B : 64
WEB HTML #404041
PROCESS C : 27 M : 20 Y : 19 K : 0
SCREEN R : 187 G : 189 B : 191
WEB HTML #bbbdbf
7. ABCDEFGHIJKLM…
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Business Formula Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines
Logo Styles0.4
Primary Full Tone Colour
Primary Full Flat Colour
This is the primary logo to use,
This is your main go-to-version
of the logo, except for limited
exceptions below.
Solid Black
The solid black version is only to
be used for Fax, and some forms
of black/white commercial printing
applications, such as local newspapers
etc, where course halftones are used.
Social Media
There 2 versions of the Social
Media profile image. Each are
saved with Transparent
backgrounds.
The 1st one can be used for all round & square
cornered pro e destinations, such as: Twitter,
Facebook etc, and is placed within a container
(shown as cylan & magenta keylines).
The 2nd one is for circular pr le destinations,
such as: Google+, Instagram etc and as such
does not come inside a container.
Full Tone Greyscale
The greyscale version can be
used for higher quality, but still
B/W print reproduction, where
a finer halftone screen is used.
This is the flat colour version,
and can be used in environments
that might require a cleaner
aesthetic.
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8. ABCDEFGHIJKLM…
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Business Formula Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines
Logo Best Practices0.5
Do Not: Logomark
Do Not: Logomark
Do Not: Fonts
Do Not: Sizing
Do Not: Colour
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To ensure your brand logo is
not the victim of aesthetic
vandalism, the general rule to
abide by is: do not change, alter,
modify any part of the logo.
Some examples of logo
missuese are shown below.
Do not resize or change the
position of the logo mark.
Do not use any other font, no
matter how close it might look
to “Exo”.
Do not use squish or squash the
logo. Any resizing must be in
proportion.
Do not change the colours even
if they look similar. Use the official
colour specifications detailed in these
guidelines.
Background Suggestions :
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For Dark Background, The Flask Color can be changed to light grey.
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