This document is Murray Grelis' resume, which summarizes his career experience and qualifications. It outlines his employment history working at various graphic design, advertising, and art director roles over nearly 30 years. It also lists his technical skills, education, referees, and personal interests. Examples of his work are provided for branding, print design, advertising, illustration, and packaging projects.

1. MURRAY GRELIS
GRAPHIC DESIGNER ILLUSTRATOR ART DIRECTOR
0425 226 767
murray@badaboom.com.au
SEPTEMBER 2016
BADABOOM.COM.AU

2. 2 BADABOOM.COM.AU
CONTENTS 03 C.V.
04 BRANDING
07 PRINT DESIGN
11 ADVERTISING
13 ILLUSTRATION
15 LARGE FORMAT
17 PACKAGING
18 DIGITAL ONLINE
2

3. BADABOOM.COM.AU
MURRAY GRELIS
GRAPHIC DESIGNER
ILLUSTRATOR
ART DIRECTOR
EMPLOYMENT HISTORY
April 2013 – Present
Badaboom Graphic Design
Director
As Director of my own freelance graphic design
business, I handle all aspects of the design process
from initial brief through design to presentation,
art and print production. Work includes logos &
branding, illustration, brochures, flyers, posters,
advertising, signage, packaging, electronic
documents and art assets for online applications.
Brands include Actors Centre Australia,
Spectrum Design, Accounting Evolution, AdPost,
Sydney Grammar Prep.
May 1991 – April 2013
Spectrum Design
Creative Director / Art Director / Graphic Designer
As the Creative Director I was responsible for
all projects from initial concepts & presentation
through to design, finished art and final print
production. Finished art was handled by myself
and other designers under my supervision. Work
was mostly for print although there were also many
online projects.
Brands include Daiwa Australia, Disney Channel,
Brita Water Filters, Disney Parks & Resorts,
Wonderland, Travel Alberta.
1990 – 1991
Adcel Advertising
Art Director
Working as part of a creative team of designers and
writers; I was responsible for the development of
design concepts, presentation mock-ups, finished
art and Illustration.
Brands included Jewel Supermarkets, Formica,
CSR.
1989-1990
Yared Perry Dimension Advertising
Finished Artist
Mock-Ups, Finished Art and Bromide Camera
Operation (remember those?).
Brands included Wella, Valvoline.
1987-1989
Foremost Typesetters (now One Creative)
Graphic Designer / Finished Artist
The page layout and production of various
magazines and newspapers and the advertising
within. Duties included Design, Finished Art,
Bromide Camera Operation, early Mac desktop
publishing programmes such as Quark Xpress v.1
and Adobe Illustrator 88.
Brands included St. Ives Village News, Contact
Magazine.
TECHNICAL SKILLS (MACINTOSH)
Indesign – Advanced
PhotoShop – Advanced
Adobe Illustrator – Advanced
Quark Xpress – Advanced
WordPress – Intermediate
Word – Intermediate
PowerPoint – Intermediate
EDUCATION & TRAINING
Graphic Design – KVB School of Visual Com. 1988
Associate Diploma Fine Art – Seaforth TAFE 1986-87
Majoring in Drawing and Painting
HSC (Maj Art) – St Augustines 1985
REFEREES
Tony Gamble
Managing Director – Spectrum Design
0412 198 904
Denis Ledwidge
Account Manager – AdPost Group
0412 654 378
Allan Rendell
Business Manager – Actors Centre Australia
0477 640 552
HOBBIES
Cartooning
Painting
Theatre, Acting
Set Design, Scenic Art & Prop Making
Gaming & Game Design
0425 226 767
murray@badaboom.com.au
1/16 McLennan Ave Randwick NSW 2031
au.linkedin.com/in/mgrelis
So it all started
at art school... I was doing the whole painting,
drawing thing – design too,
of course. It seems I do better following a
brief than working a blank canvas so my
teacher reccommends graphic design over a
career in fine art. I like to eat regularly so I
followed the advice. Next thing I’m working
in a studio and studying design part-time. I’m
lucky to find a variety of workplaces from the
rapid fire efficiency of publishing to the big
budget quality of advertising. This breadth
of experience helps create a blend of quality
and efficiency giving my clients maximum
bang for their buck. After decades as a studio
employee, with many happy colleagues and
satisfied clients, I started my own business
as a freelance designer. The aim - greater
control over schedules and artistic direction.
So far so good.

4. BRANDING
BADABOOM.COM.AU4

5. ACCOUNTING
EVOLUTION
The client wanted a set of 3 logos to represent
the different divisions of their business.
Their tagline is “Traditional Values, Progressive
Ideas”. I wanted to express this idea somehow in the
logo, however the modern, hi-tech nature of their
business was the primary focus.
I looked for a clean modern font with a difference
possibly with a serif as a nod to the traditional. When
I found the Ainslie font I knew I was on a winner.
The colours were inspired by Gold, Silver and
the American Dollar, however that was just a
point of departure, the focus was finding a unique
combination that worked well together.
The 3 stripes when rotated one way become an
‘E’ for ‘Evolution’, rotated the other way they become
a bar graph representing growth.
BADABOOM.COM.AU5

6. ACTORS CENTRE
AUSTRALIA
The client had a logo they’d been using for some
years but it was a constant source of difficulty. The
text became illegible at small sizes, it’s shape made
many formats difficult, and there had been very little
consistency in it’s use with various designers solving
it’s problems in different ways.
I was asked to tidy it up and to develop a style
guide for future use. It quickly became apparent that
the logo needed a complete overhaul with only the
red colour and ‘energy’ lines remaining as a link to
the past. The overall shape was simplified, the font
was changed to a modern, legible and minimalist
font. I created landscape, portrait and reversed
versions of the logo to allow for greater flexibility.
BADABOOM.COM.AU6

7. DAIWA 2016
PRODUCT GUIDE
This 148 page A4 brochure showcases the
fishing products of Daiwa Australia.
It was essential to present the product in an
attractive way whilst following the strict style guide
set down by head office in Tokyo. The challenge
was doing this in a way that differentiated it from
previous years. The layout had to be flexible enough
to present the various types of fishing product in the
Daiwa range.
I designed and created the finished art for the
entire catalogue.
BADABOOM.COM.AU7

8. DAIWA 2016
PRODUCT GUIDE
BADABOOM.COM.AU8

9. ACTORS CENTRE
YOUTH BROCHURE
As part of the development of the ACA brand
I designed a series of brochures and other
documents. This 6 page DL introduces a new series
of courses for kids. I also made a version of this
brochure as an emailable digital file.
BADABOOM.COM.AU9

10. EXCEL
HSC STUDY GUIDES
There are 14 study guides in this series, each
representing a different HSC English text.
The challenge was to devise a layout that could
link the series together whilst also representing
the spirit of each text. It also had to sit within the
existing Excel branding.
I was also contracted to create templates for all
of the inside page styles.
BADABOOM.COM.AU10

11. DISNEY CHANNEL
FINDING NEMO AD
This print advertisement ran in the cable TV
programme guides such as Foxtel and Optus. I had
to combine the Finding Nemo and Disney Channel
brands in a complimentary way. I also created a
Finding Nemo variant of the Disney Channel logo,
such brand tinkering was rarely allowed.
BADABOOM.COM.AU11

12. DAIWA INTERLINE
FOLD-OUT ADVERT
This ad appeared in various fishing magazines
across Australia. The fold-out version was
positioned on the inside front cover of Fishing World.
The challenge was to present the product in an
attractive way whilst also including the detailed text
and specifications. When closed the left hand flap
displayed the obscured hero image but without the
specifications. There were matching double page
and single page versions of the ad designed for
other fishing publications also.
BADABOOM.COM.AU12

13. THE BALD ARCHYS LET THEM EAT CAKE
This satirical portrait of Joe Hockey was
a finalist in the 2015 Bald Archy exhibition. It
was inspired by Mr Hockey’s unfortunate gaffs
concerning the poor whilst he was Treasurer.
Acrylic on canvas, 36”x48”.
ST. GOODSY AND THE BOOGAN
This portrait of Adam Goodes was inspired by
the booing he received from some AFL supporters
and the trial by social media that went with it. I
was appalled by the act and also bemused by the
way people were polarized on social media - either
demonizing or beatifying their targets.
This painting is a finalist in the 2016 Bald
Archys.
Acrylic on canvas, 60”x30”.
BADABOOM.COM.AU13

14. VIRTUALLY BELLE The client requested an illustration of a Personal
Assistant, in a 40’s pin-up style but with a modern,
confident and professional air.
The challenge was to combine these seemingly
contradictory concepts. Belle was used on business
cards, the website and other marketing material.
I also designed the logo and the
business cards.
BADABOOM.COM.AU14

15. MACH 5 CAR WRAP Fitting all the branding elements, tag lines,
URLs and messages around the lights, joins and
other automotive paraphenalia was a challenge on
this project. The QR code was not my idea!
BADABOOM.COM.AU15

16. LARGE FORMAT
CAMPAIGNS
I have worked on many campaigns for Disney
Channel (and other clients) putting promotional
messages on variety of objects and surfaces.
Busbacks and sides, posters and billborads, hanging
signs of various sizes in shopping centres and malls.
Pull-up banners, floor signs, chair backs, elevator
doors and even escalators.
Many of these campaigns had a large number
of odd shaped items rolling out to several different
signage & promotional suppliers - this required a lot
of logistical planning and attention to detail.
BADABOOM.COM.AU16

17. DAIWA PACKAGING The Daiwa Sealine range covers about a dozen
different weights of fishing line. The client required
a simple, flexible design which could be used for all
of these weights and be inexpensive to reprint. This
design is in in 4 colours, cyan, warm red, black and
opaque white on a silver foil stock. Only the black
plate differs between weights.
The challenge of the TD Sensor was to design
packaging that would suit a large range of fishing
line products. The box had to represent the product’s
distinctive orange colour, allow for a window to
display the product and be easily adaptable to
suit the wide variety of fishing line weights within
the product line. This was achieved by putting all
weight and barcode details on a sticker which was
applied to the outside of the box. The box design
incorporates the sticker making it an integral part of
the overall look. A matching sticker was also applied
to the spool (not pictured).
BADABOOM.COM.AU17

18. WEBSITES I have worked on many web sites, both
constructing them myself or collaborating with web
developers. I have coded directly in HTML and have
also used WordPress.
The Shottobits site was constructed almost
entirely by me in Wordpress.
The Daiwa site was designed by me but built by
a web developer.
I have also created web banners, EDMs and
other online graphics for social media and the like.
BADABOOM.COM.AU18

19. ELECTRONIC
DIRECT
MAIL
The client, a reinsurance agent, regularly hosts
events for clients, staff and potential business
partners. They wanted to inject some life and
excitement into their established but rather staid
branding. These EDM invitations follow the brand
guidelines whilst adding movement, energy and
colour.
BADABOOM.COM.AU19

20. MURRAY GRELIS
GRAPHIC DESIGNER ILLUSTRATOR ART DIRECTOR
0425 226 767
murray@badaboom.com.au
SEPTEMBER 2016
BADABOOM.COM.AU