Charlie_Boyle_Talking_Image

If advertising
loads
the
gun...
advertising

...and sales promotion
pulls the
trigger…
trigger

You’ll need some
ammunition.

work history work samples
you can navigate using the titles, or simply scroll through using your arrow keys

Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer
The early days
click and learn more
work history...
Menu
Skillsets

Talking Image - Owner/operator May 2009 - Present
I am currently working in a freelance capacity for several personal and agency based clients. The scope of these
projects includes web design, promotional marketing, above and below the line campaigns, brand guideline
creation and a variety of print based projects.
Until April of 2016, and alongside my other projects, I was contracted as Head of Design with Multiply, an
integrated marketing agency in Edinburgh, UK. I am now based in the US and available for consulting on design,
branding and Illustration projects.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer
The early days Skillsets

bd Glasgow Head of Design October 2008 - December 2008
Returning in a more senior role, working as co-lead in creative team. Developing concepts and pitch responses.
Liaising with Creative Director at BD London office, providing resource for cross-site projects.
Unfortunately, the creative resource in BDs Glasgow office was pulled in December 2008, with all creative work
moving to their London studio by early 2009.
In my short time back at BD, we secured 4 out of 4 pitches as new business wins. Although the move to London
was an unexpected shift of creative resource, nothing ventured, nothing gained.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

Reid Furniture In-house Head of Creative July 2007 - October 2008
Main creative output across all media channels - Instore, Press and Outdoor, Web, TV and Radio. Concept
through to brief, and on to campaign execution. Manage studio members and workflow, brief external suppliers
(eg photography, TV production), solutions for everything from sales tickets to vehicle livery. Company-wide
presentations to directors. consistency in the brand, developed effective campaigns.
This role gave me the opportunity for some personal and professional development. A real testing ground for my
abilities. I took the opportunity to build and manage a whole department, and against all the variables of a fairly
reactive retail environment, managed to succeed in meeting briefs, objectives and deadlines. Every time.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

BD-NTWK Senior Designer July 2004 - July 2007
Work as part of design studio on various promotional and brand-led projects for The Famous Grouse, Arla
Foods, McCain, ESPC, SCIAF, VisitScotland.
Other duties in this position include holding a regular creative forum, where design studio members meet to
discuss trends and influences in the industry.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

Coltas Advertising, Designer, May 2001- July 2004
Studio artworker /designer, completing ad schedules and working on design campaigns, press and TV Advertising,
POS, and illustration. Clients included Reid Furniture, Co-op, Gadgetshop, Texstyle World, Tiny Computers.
A stand-out moment of my time with Coltas was having an article I had written about the effectiveness of jingles in
advertising, published in the Drum magazine. Also, enjoyed helping to shape presentations and pitches.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

Media World, Production Designer October 1999 - May 2001
Responsible for page design and layout, co-ordinating advertising and copy supply of The Dram and Repertoire
Magazines. Supply of print ready files and overseeing of production with external suppliers.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

The early days...
Scottish Daily Express - Page Layout in newsroom
Mackay Design & Print - Preparing artwork and design for print
The Quays Limited - Advertising and Collateral for 4 licensed outlets
Smith Breckenridge - Studio assistant producing ad schedules
These positions early in my career helped me to develop my skills in working with Macs (at blistering speed),
understanding the best use of page layout (for optimum impact) and effective time and project management.
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

Skillsets and other attributes
Mentoring - I encourage participation in internships and work experience programs, where students and junior designers work
to improve their skills. I really enjoy sharing knowledge, techniques and discovering aptitudes in the team environment
Leadership - Client presentations, idea generation, brainstorming sessions, team management, hands on participation
Extra Curricular - Curate and organise exhibitions, a passion for cooking, and play double bass amongst other instruments
Other websites and interests I participate in:
thescriptographer.co.uk
A website where I create and celebrate the art of sign writing and freestyle typography
alternativemerchandise.co.uk
Online portal for my Gnomore Heroes and Lawn Legends brands of garden figures
Tenlinetoons
A facebook page showcasing my caricatures created with ten lines or less
work history...
Menu
Talking Image
owner/operator
bd Glasgow
Head of Design
Reid Furniture
Head of Creative
BD-NTWK
Senior Designer
Coltas Advertising
Studio
Media World
Production
Designer

Caricatures
Speyburn Caledonia Best
Heinz VisualisingTalking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Talking Image
owner/operator
Bauer Media
Clyde 1 & 2
Deuchars IPA
qualities
Tennent’s Lager
Point of Sale
Tennent’s
Heritage
Collection
Highland Spring
Here Comes
Summer
Talking Image
owner/operator
Talking Image
owner/operator
design
work samples...
Below are links to a selection of projects that demonstrate my skills, and the thinking behind it. It’s pretty much everything from logo design,
promotional marketing, shopper marketing (pathway to purchase), web design, illustration and visualisation.
You can pick what looks interesting, or just scroll through using your arrow keys.
campaigns, IMPs and case studies
illustration and visualising
Back NextMenu finished, thanks

Clyde 1 and Clyde 2 required a
move into the 21st century. The role
the radio stations play in the lives of
listeners is reflected in the vibrancy
and connectivity of the brand
marque. The relaunch of the
Breakfast show reflects the
personality and scale of its offering
in the west of Scotland. It’s big.
finished, thanksBack NextMenu

The challenge was to talk about the
product attributes, but in a real
world way.
Progression of how the product was
depicted casting it’s discerning light
realistically, with the enlightened
target market in mind. A
demonstration of how the idea can
also extend into sponsorship of the
Edinburgh Fringe.

Tennent’s lager has a wide reach...
from it’s core traditional heartland,
to more aspirational, higher end
outlets like hotels and style bars.
This range of in-bar presence
required a design solution that used
the iconic Tennent’s ‘T’ in a more
figurative way that fitted with the
outlet it appears in.
Abstract panels of the icon framed
the more familiar ‘T’, and a mix of
brand colours and subtrates were
used to fit with the standing of the
outlet.

Tennent’s also has a rich and
colourful brand heritage. A one-off
piece of activity for glasgow
students sparked the development
of a feature point of sale range,
utilising the ‘heritage collage’; a
seamless pattern created using
historic examples of Tennent’s
branding.
This was then applied across soft
furnishings, lighting, even
wallpaper, to allow Tennent’s to
be the integral ‘fabric’ of selected
outlets and enthusiastic collectors.

Highland Spring’s ‘Here Comes
Summer’ promotion called upon
the British public’s realistic take on
their typical Summer at home:
Being prepared for every
eventuality, and making the most
of it regardless of the weather!
The eventual campaign lockup
(right) was inspired by the bygone
resort posters of Tom Purvis, and
the main message made use of the
familiar sight often seen when
sunshine and rain combine… a
rainbow. This helped to convey the
cheery optimism of the British
summer, and the joy that Highland
Spring shares with its consumers.

Between on-pack promotional
activities, Lurpak used the space
on their spreadable pack foils for
‘purchase reassurance’, ie, ‘you
made the right choice buying me’.
‘Unlock the Flavour’ created
familiar locking devices from food,
where the addition of Lurpak
transforms the ingredients into
flavourful dishes.
‘It’s a Pleasure’ - Food appreciates
you using Lurpak... and it tells you so.
I developed concepts to work across
several executions, as well as art
direction, and food styling at the
photoshoot.

For me, the secret of a good
brand marque is to encapsulate
what you are trying to say in a
graphic device, be it in a simple
pictogram, a development of a
typeface, or a combination of
both. I really enjoy creating stand
alone logostyles, something to
keep the art of brushmanship
alive, and from a brand
perspective, think as close to a
brand avatar, recognisable
without words or text.

Huggies Natural Fit is a
premium nappy with organic
cotton. So to appeal to the
label loving, higher end of the
market, give Natural Fit a label
of it’s own.
Sampling tours with branded
givea wa ys, and instore,
shopper marketing led POS
elevated Natural Fit into the
prestige category!

A selection of campaign visuals
from my tenure at Reid Furniture.
Each campaign had its own
identity, reflecting seasonality,
trend, but doing it’s best to steer
clear of the standard furniture
retailer’s offering.
Latterly, the content moved
towards a ‘brand style’, hanging
everything from a consistent look
and feel.
I was responsible for content in
press advertising, TV, radio, in
store point of sale and online
campaign continuity.

Each summer, Heinz promotes its
core sauce range in preparation
for barbecue season.
BBQ Heroes characterised the
sauces as saviours of your
barbecue. The campaign
required the key visual to be
utilised across a full range of
consumer journey touchpoints,
from retailer magazine and
online, to a suite of POS at
fixture, and promotional sampling
and premium giveaways.
Character design, art directtion
on photoshoot, and furnish a
complete consumer journey with
elements demonstrated in a
european wide style guide.

Huggies Pull-Ups renewed its
campaign for recruitment
annually by positioning potty
training as a great adventure.
Regular campaign refreshes
required delivery of concepts that
aligned with Pull-Ups’ reasons to
b e l i e v e , e v e n p r o d u c t
developments and key USPs.
These concepts were then
activated in conjunction with ATL
campaigns, across everything
from sampling activity and digital
portals, with promotional
mechanic to encourage repeat
purchase.

Galloway Cheddar partnered
with top day-out locations in
Scotland to offer a chance to win
500 family fun day tickets, plus
reduced price tickets to popular
attractions.
The promotional material ranged
from instore posters and money
off leaflets, as well as a microsite
for entry, plus press advertising.

Speyburn single malt had little or
n o r e c o g n i t i o n i n t h e
marketplace, relying primarily on
price point as a key driver for
purchase.
The brand needed elevating to
make it relevant alongside the
mid-level competition. The rich
history in tow played strongly on
how unconventional decisions can
pay off. The consumer was invited
to ‘Trust Your Instincts’ when it
c a m e t o c h o o s i n g t h e i r
introduction to Malt Whisky.
T h e i n s t i n c t i v e n a t u r a l
surroundings of Speyside
provided the initial platform, as
well as being flexible to allow
range and new product versions.
Stage two of the campaign was
developed further to talk about
what specifically made Speyburn
special, whilst retaining a similar
visual style.

Caledonia Best, as the official
beer of Scottish Rugby, invited
concepts to bring their presence
to the 2015 Six Nations, with an
advertising campaign, and
promotional activity, on-pack, on-
premises and at events.
This concept made use of the
Caledonia Best Lion icon, and
with the support of a passionate
fanbase, made their association
with the Scottish National Rugby
team a force to be reckoned with.

Hula Hoops potato snacks are in a
world of their own... this online
offering welcomed you to that
world.
Various locations to demonstrate
varietals (including Hoopatropolis,
pictured), made for an engaging,
dynamic backdrop to their
promotional activity.

Red Bull invited concepts for their
shared serve device. Several
ideas were submitted as rough
marker visuals, with the preferred
routes progressed to 3D modelled
visuals.
Functionality, relevance to target
a u d i e n c e , s i m p l i c i t y o f
construction, as well as unit cost
had to be considered to arrive at
the best solution.

Tennent Caledonian wanted to
champion the wood when it
required sampling units and
permanent POS for its new oak
aged whisky beer.
Concepts were visualised to
demonstrate everything from the
uniquely ornate, to the efficiently
practical.

As well as hard surface modelling
and prototyping in Zbrush, I also
enjoy creating models to be used
for illustrative purposes, ranging
from caricature to cartoons and
portraiture.

This is the Gnome Roses, my first
complete ‘concept to creation’
project using Zbrush and 3D
output technology.
The prototypes were 3d-printed,
and a limited edition of 500 sets
were produced, which sold out
quickly. Since then, I have
produced other rock and roll
gnomes, with the next step to
celebrate heroes of the sporting
world as garden figures.

Sometimes The fast-paced
demands of a huge operation like
Kraft Heinz needed to review
multiple solutions for up-coming
product launches and reactive
social media campaigns.
Marker visuals and hand-bashed
concepts were quick to finish, and
avoided the necessity of sourcing
the right image or setting up a
shoot until the client was happy
with the solution.

They say “find a job you love and
you’ll never work a day in your
life.” Caricatures and cartoons are
an absolute labour of love for me.
I love to capture the essence of
someone, with their familiar
characteristics and interests
celebrated in their own little
homage. The best thing about
creating these is the subjects’
reactions when they see the
finished result.

Thanks for taking the time to look through this
selection of work.
You should see the stuff I haven’t started yet.
Really... Lots more good stuff to come.
In summary, here’s some things that set me apart:
๏ Knowledge
๏ Passion
๏ Diversity
๏ Ownership
๏ Passion*
I’d be happy to discuss anything that you’ve seen throughout this presentation,
or anything that you want to see made a reality. I want my work to make a
difference to my clients, and ultimately the consumers that interact with it.
* and yes, I know I said passion twice, but I think it’s very important.
email me here
Wait. I want another look... Exit presentation
visit talkingimage.net
visit the scriptographer
visit alternative merchandise

Charlie_Boyle_Talking_Image

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (9)

Similar to Charlie_Boyle_Talking_Image

Similar to Charlie_Boyle_Talking_Image (20)

Charlie_Boyle_Talking_Image