The document summarizes an analysis of a bad advertisement for Chevrolet cars and proposes a new advertisement. The bad ad does not clearly show the car, company logo, or properly portray the model. The new ad features the car prominently and gives meaning to the elderly model and modified tagline. It then provides details on Chevrolet's models, history of use in films, target demographics of professionals and families, and a Rs. 4 Crore, 2-month media plan.

1. BAD AD

3. Reasons for selecting the ad

5. It cannot attract the audience as an ad for car

6. The logo of the company is not also properly visible

8. NEW AD

9. The choice of all ages since 1911

10. Justification of new ad

12. Product details

16. Target audience

18. Age: 25 years and above

19. Gender: Male and Female

20. Income: Rs. 30,000 and above

21. Qualification: Graduate and above

22. Occupation: Servicemen, Professionals and Businessmen

23. Psychographic

24. Activities: Fast movement, distant workplace

25. Interest: Speed, comfort, style at low price

26. Opinion: Best Features at best and lowest price and maintenance cost

27. Attitude: Updated trend and Fast lifestyle

32. SCHEDULING

34. Thank you!!