1. WELCOME TO
M e d i a K i t

2. NICE TO MEET YOU
Crunchie Media specialises in
high quality, high volume,
mobile user acquisition.
Active Campaigns
+3,000
Installs / Month
+750,000
Clicks / Month
+100M
100%100% Mobile
100% Performance

3. CRUNCHIE IN NUMBERS
11Team
members
6Languages
spoken
3Offices in Israel,
UK, Armenia
2014Year
established
15+Years performance
marketing
experience

4. THE CRUNCHING ENGINE
Advertisers Publishers
Tailored Ad
Units
Direct Pubs
Media Buy
API
RTB
Social
Networks
Apps
Auto
optimization
engine
Quality Users
KPIData
Learning
User
Engagement
ROI

5. GET THE RIGHT USERS
QUALITY USERS
BURST CAMPAIGNS
Guaranteed Top 10/ 25/ 50 overall and category
Key strategy for App launch campaigns
Ongoing activity to maintain ASO rankings
Increased organic installs
Data learning to match the right user for your App
Traffic optimized to KPI goals
User Engagement analysis and optimization

6. Global
Reach
WE'RE FULLY
INTEGRATED:
Top Verticals
Games
Utilities
E-Commerce
Travel
Finance
Gambling
e
WE’VE GOT IT COVERED

7. SOME OF
OUR CLIENTS

8. SUCCESS STORIES
Client Brief
Deliver quality users with KPI goals
Hit No1 iTunes in UK Finance Category
Activity
Targeted media buying
Large scale Burst activity
Results
reduction in
client user
acquisition costs
per first time
depositors
37% position in
iTunes Finance,
resulting in
30% increase in
organic installs
No.1
Elliot H. VP Marketing:
“We had very specific goals from our UK launch
and Crunchie Media played a significant part in achieving
these. We have subsequently engaged Crunchie as part
for our launch in Ireland with similarly strong results.”

9. Results
Client Brief
Fabula is a social gaming Football App
Deliver Pan-European user acquisition to achieve
Top10 App Store rankings
Activity
Burst and ongoing campaigns
Regular football season and 2014 Football World Cup
iTunes Rankings achieved included:
DE SPORT #1
IT SPORT #1
IL SPORT #1
ES SPORT #2
PT SPORT #2
UK SPORT #8
US SPORT #11
Yoav P. - CEO: "Partnering with Crunchie Media
has enabled our marketing buck to go much
further. On a relatively small budget, we were able to
select and target a number of important Apps Stores in
crucial markets and hit our ambitious target".
SUCCESS STORIES

10. THE CRUNCHERS
Founding team
Darren GladstoneTomer Maman
Supply Demand Operations
Alex Kinloch
Technology
Andy Hall

11. FEEL FREE TO
GET IN TOUCH…
Darren Gladstone
darren@crunchiemedia.com
UK +44 (0) 1582809591
IL +972 (0) 52 462 5194
Skype: darrengladstone
Tomer Maman
tomer@crunchiemedia.com
IL +972 (0) 526564451
Skype: tomer.maman22
cr unchiemedi a.com