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Aflac's Digital Marketing Strategy

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Marketing campaign for Aflac to build brand awareness.

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Aflac's Digital Marketing Strategy

  1. 1. Aflac Digital By:Mac Dodds ADV420
  2. 2. "To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.” Aflac Mission Statement
  3. 3.  To use the strategic marketing from the mission statement and apply it to our digital marketing. We want to become the top digital insurance brand in the world using the hashtag, #FlyHigher. Objective
  4. 4.  Men and Women ages 25-55  Higher end consumer base  Younger crowd important to generate positive buzz. Target Audience
  5. 5.  Promote the hashtags; #FlyHigher and #OneDayPay on all social media platforms.  Listen and Respond  Constant Feedback  Create a User Centric Experience  Build a user friendly mobile app Big Idea
  6. 6. Platforms
  7. 7.  Create Buzz, Sales, and Brand Awareness  Easy creative and fun  Aflac duck app and online game Mobile App Creation
  8. 8.  Increase Twitter followers by 10%  Increase New Visitors to platforms by 15%  Increase Share of Search by 5%  Increase traffic to Aflac homepage  Respond to social media questions and activity by 50% to create positive buzz. Performance Goals
  9. 9.  SEO  Google Adwords  Banner Ads  Inbound Marketing Online Marketing
  10. 10.  Projected Total - $700,000  Strategy and Implementation - $450,000  Mobile App - $100,000  SEO, Google Adwords, Banner Ads – $100,000  Social Media Improvements - $25,000  Inbound Marketing - $25,000 Budget

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