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Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness and Matomy

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Presentation by Patrick Witham, Sr. Mobile User Acquisition Manager, Product Madness, and David Serafty, Director of Social Advertising, Matomy at Kenshoo's App Marketing Summit on March 17, 2015 at Terra Gallery in San Francisco.

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Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness and Matomy

  1. 1. CASE STUDY
  2. 2. 2012 100 EMPLOYEES 3 OFFICES 2014 LAUNCHEDACQUIRED Product Madness has 100 employees in San Francisco, London and Minsk. In late 2012 acquired in by Aristocrat Technologies - a real money slot machine developer. Main title, Heart of Vegas (HOV), was initially launched on Facebook canvas in June 2013. As the industry was moving more and more to mobile, the iOS game was launched a year later.
  3. 3. Matomy Media Group is a leading digital performance-based advertising company. Working across web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results, delivering quality, scale and effectiveness by providing a single gateway to all digital media channels 2007 LAUNCHED 450 EMPLOYEES 9 OFFICES 26,000 MEDIA PARTNERS 5,000 CUSTOMERS
  4. 4. ROI vs CPI
  5. 5. OBJECTIVE - ROI
  6. 6. THE HONEYMOON PERIOD APP LAUNCH THE HONEYMOON PERIOD
  7. 7. REMOVING GEOS ACTION SPEC TARGETING END OF YEAR EXPECT THE UN/EXPECTED
  8. 8. CTR ~ 1.2%CTR ~ 0.4% CREATIVE
  9. 9. SHARE DATA THINK LONG-TERM ROI FIRST COMMUNICATION
  10. 10. COHORT ANALYSIS
  11. 11. WHAT WE ACHIEVED Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 CPI vs 30 DAY ROI Series1
  12. 12. #6 TOP GROSSING CASINO GAME #13 TOP GROSSING GAME RESULTS
  13. 13. TRANSPARENCY RE-ENGAGE Master template for Presentations 1 Master template for Presentations 1 BEFORE YOU GO
  14. 14. Master template for Presentations 1 Master template for Presentations 1 START IMMEDIATELY FIND NEW SEGMENTS RE-ENGAGMENT
  15. 15. THANK YOU

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