Do you struggle with promoting your app? Clip some of our slides to collect the ideas that work. Apps are easy to market if you know your target audience. It is our job at 42DM to tailor the marketing tools to your target audience. If you don't want to miss out on your leads, DM us at 42dm.net. We can help your app scale the profit!

1. Your Dedicated Digital Marketing Team

2. 42DM: A DEDICATED DIGITAL MARKETING TEAM (DDMT)
FOR TECH COMPANIES AND STARTUPS
2015
Founded in
30
Team of
by digital marketing
geeks
150
More Than
successful
projects
professionals

3. Web Design
Digital
Marketing Strategy
Content
Creation
Inbound & Content
Marketing
SMM
SEO & Linkbuilding
Performance
Marketing
(PPC&Analytics)
KEY SERVICES
Marketing Automation
& Email Marketing

4. HOW WE DO IT
42DM’s Approach

5. Change is a certainty in digital marketing. Testing and learning with T-shaped
professionals, real time data, and an agile business model is the key to our success.
AgileDedicated
T-shaped Team
Data Driven
3 PILLAR APPROACH

6. 3 PILLAR APPROACH IN DETAILS
DEDICATED
T-SHAPED TEAM
Today’s rapidly changing world is
difficult to adjust to. Our team’s
professional expertise is coupled with
advanced knowledge of the latest
market trends. Regardless of the size
and duration of the project, we
provide the expertise necessary to
give clients the best value for their
money.
AGILITY
In an industry where everything can
change in a matter of hours, the need
for operational and organizational
flexibility is paramount. Speed, agility
and quality give our clients a
competitive advantage.
DATA DRIVEN
RESULTS
Data drives businesses, and
marketing teams are evolving to
reflect this new reality. Our
imagination and creativity is
underpinned by insights and
analysis gained by studying hard
data.

7. WE ARE RECOGNIZED BY LEADING PARTNERS

8. WHO WE WORK WITH
Clients & Cases
DATA ADDICTED
RESULTS ORIENTED
YOUR PERFECT DDMT

9. WHO WE WORK WITH
Clients & Cases

10. 20
10
8
19
12
19
13
20
SaaS Fintech
Mobile Apps
IT Outsourcing
Gaming
Marketplaces
Online
Education
Travel
VERTICALS: SUCCESS PROJECTS
44Blockchain
& Crypto

11. AND RECOMMENDED BY CLIENTS
“My pleasure and I hope this is the beginning of
work cooperation. I love how you guys studied
competitors and the metrics you used to
appraise them. I also respect the way you pay
close attention to details in general and
specifically the way you brokedown steps so
clearly e.g. with the steps to approach
keywords in Arabic with supported
screenshots.”
Salman Alsalman
Saudi Arabia, Home services app
“As an online education service, we not only
needed to gain customer attention, but we also
had to build trust quickly. 42DM assisted us in
SMM and influencers marketing, achieving
great results, and with a level of
professionalism that can't be described by any
word other than excellent. ”
Oleg Oksyuk, CEO
Russia, Online Education App
“Did a fantastic job and completed all the tasks
on schedule. We will use this team again”
Jonathan S, Founder
US, Duck hunting app

12. DUCKR APP
INSTALLATION CONVERSION RATE INCREASED
FROM 2.91% TO 7.89%
[B2С | MOBILE APP | SAAS | NORTH AMERICA]
CHALLENGE:
The owners of a waterfowl hunting
app called Duckr came to us with
some goals they wanted to be
accomplished just before the
beginning of the hunting season.
The goals were:
1. To increase brand awareness
among duck hunters across the
USA
2. To increase the number of app
installations and motivate users to
buy a paid version
[ASO | PAID | SMM | SEEDING | INFLUENCERS MARKETING]
SOLUTION:
Before the hunting season got into full swing we decided to
go in several directions simultaneously:
• Paid traffic acquisition & launch of pay-per-click
campaigns directed at increasing the number of
installations on FB, IG, Apple Search Ads and Google
Search
• ASO for AppStore and Google Play
• Social Media reformation, content updates and creation
of unique branded content
• Seeding in appropriate forums, such as Quora, Reddit
and duck hunting forums
• Collaboration with female duck hunting social media
influencers
App installation
conversion rate
increased from 2.91% to
7.89%
Installation cost
was reduced by 77%
(from $2.31 to $0.53)
Number of installs:
Android 624 installs
IOS 3 227 installs
RESULTS:

13. CAAJOO - TRENDING HOME SERVICE
APPLICATION IN UNITED ARAB EMIRATES
{B2B | APPLICATION | UNITED ARAB EMIRATES]
CHALLENGE:
Caajoo is a new home
service application in the
United Arab Emirates &
Indonesia. It connects
potential clients with a wide
range of local home service
businesses. Caajoo faced
the challenge of improving
its iTunes App Store
rankings, increasing
organic installs, & winning a
high conversion rate during
soft launch.
[ASO | RESEARCH & ANALYTICS ]
SOLUTION:
First of all, we started with analysis of current ASO and app rankings.
Then we proceeded to deep analysis of competitor applications in
both the App Store & Google Play. Apart from analysis of
competitors in target markets, we also researched the most
successful competitors in this niche worldwide (especially top
grossing apps).
We prepared App Store keywords research & very precise
recommendations with side-by-side comparisons of each
competitor's ASO, including icons, screenshots, promo, keywords
density, promo, description, and meta comparison. Even with only
partial implementation of our recommendations, organic install
increased by 35%, conversion rate increased by 11.5%, and 10 more
keywords became top 5.
35% growth
in organic installs
11.5% growth
in install conversion rate
10+ keywords
reached top 5 positions
RESULTS:

14. JOBBER - ONE OF THE BIGGEST HOME SERVICE
SOFTWARE COMPANIES IN THE UNITED STATES
[B2B | APPLICATION | NORTH AMERICA]
CHALLENGE:
Jobber is a B2B platform
providing specific software
solutions for small home
service businesses.
The main goals of the
project were:
1) Scale existing
advertising
campaigns
2) Keep CPT as low as
possible
3) Increase presence
in other countries
[PPC | RESEARCH & ANALYTICS]
SOLUTION:
We made a deep analysis of the account’s historical performance
and defined opportunities for growth within existing settings. Since
the existing creatives were quite old, we freshened them and
established an ongoing creatives testing & updating process. This
has significantly improved the audience reach, CTR, and CPI & CPT.
We also started testing different bidding strategies and targeting
combinations in both Facebook & Google advertising platforms, with
the result of a 70% decrease in CPI & 55% decrease in CPT.
We also successfully launched advertising campaigns in new
countries such as Australia, United Kingdom, Ireland while keeping
CPT within the established KPIs.
We also reduced the CPT by 35% on both advertising platforms by
performing daily campaign maintenance.
3,000 installs within CPI $115
while KPI was $350
30 trials within CPT $650
while KPI was $1200
150% increase in brand
awareness & organic installs
according to Google Trends
RESULTS:

15. NEW WORLDWIDE TOP TRENDING
KIDS APPLICATION
[B2B | APPLICATION | WORLDWIDE]
CHALLENGE:
We worked with a top
globally trending
application in the kids
category. This application
helps preschoolers built
fundamental knowledge
like numbers, colors, the
ABC’s, sounds, and
animals.
The main challenge was to
significantly increase
amount of installs and keep
both CPI & CPT as low as
possible.
[PPC | RESEARCH & ANALYTICS ]
SOLUTION:
Since the application was new, we were launching advertising from
scratch. For primary advertising, we chose Facebook Ads. First of
all, we developed the advertising strategy, test plan, and key
messages and created many creatives concepts for further testing.
In the beginning, we were running campaigns on installs only to
gather initial data. We then proceeded to trial optimized campaigns.
We started from wide targetings to more narrowed, testing different
settings combinations & bidding strategies.
After optimization, we succeeded in decreasing CPI from $1.50 to
$0.50 and CPT from $12 to $7.
We also researched and prepared ASO recommendations for the
client that led to a 25% conversion rate increase and an organic
installs increase.
RESULTS:
CPI $0.50
CPT $6-7
25% app store
page CR growth
NDA

16. FAMILY TRACKER APP
REACHED TOP 10 ON GOOGLE PLAY
AND APP STORE
[B2С | MOBILE APP | NORTH AMERICA | EUROPE]
CHALLENGE:
The family tracker app allows
users to monitor the location
and activity of friends and family
on a map, and it has additional
chat features. This niche is
highly competitive, especially on
app stores. As a result, the client
faced several challenges:
1) Increasing organic
downloads
2) Optimising and improving the
performance of paid
installations
[ASO | PAID | EMAIL | PRODUCT AND MARKETING ANALYTICS]
SOLUTION:
To increase organic traffic, we developed a 360° ASO approach,
which included:
- Content & graphics optimisation for titles, descriptions, keywords,
videos, screenshots and icons
- Product optimisation
- Working with reviewers to increase user loyalty and the
installation conversion rate
- Localisation in app stores across ten languages
To gain loyal and profitable users, we launched test campaigns on
Snapchat, Instagram, Quora, Apple Search Ads, Google Ads,
Facebook, Pinterest, and LINE. We also ran email & push
campaigns alongside a forced in-app subscription campaign.
$0.50 Avg.
CPI for Android
240 K
Monthly
Installs
$84 Avg.
ARPPU
RESULTS:
NDA

17. VPN PROXY SERVICE
RETENTION RATE INCREASED
FROM 20% TO 56%
[B2С | MOBILE APP | NORTH AMERICA | MIDDLE EAST]
CHALLENGE:
A VPN app is a proxy service
that allows you to access
blocked websites and retain
your privacy on the Internet.
Initially targeting solely the US
market, The Client faced the
challenge of finding
opportunities to scale their
business in terms of both
"geography" and "target
audience".
[ASO | PAID | EMAIL | PRODUCT AND MARKETING ANALYTICS]
SOLUTION:
Using a synergy of performance & ASO, we developed a clear
agile framework:
1) Discover market opportunities (market and competitor
analysis, product recommendations for retention rate, and user
journey improvement).
2) Set-up Analytics (marketing & product analytics setup,
automated dashboard development, ASO).
3) Test (different audiences and geographical locations).
4) Scale the best performing channels. Here we used Snapchat,
Instagram, Quora, Apple Search Ads, Google Ads, Facebook,
and reviews websites.
RESULTS:
$0.35 Avg.
CPI for Android
$36 Avg.
ARPPU
75 K
Monthly Installs
NDA

18. BITCOIN MINING APP
APP INSTALLATION COST
MADE 11 TIMES CHEAPER
[B2С | MOBILE APP | WORLDWIDE]
CHALLENGE:
Bitcoin Claim Pro is a great app that can be used
to earn free Bitcoin by performing different tasks
through a monetization system called MyOffers.
At the peak of the cryptocurrency trend, there
was an influx of products. Bitcoin Claim Pro
aimed to increase downloads rapidly while
optimizing CPI, and reach a top three ranking
with related keywords in Google Play.
[ASO | PAID | EMAIL | PRODUCT AND MARKETING ANALYTICS]
SOLUTION:
To get the best results we combined ASO
and Paid Advertising.
While optimizing the content, graphics,
reviews, and localization by language, we
also tested various traffic sources and
found that Google Ads was the best one.
RESULTS:
$0.04
Avg. CPI for Android
540 K Monthly Installs
TOP 3 RANKING with the
following queries on Google Play:
btc, bitcoin app, free btc, btc
mining, get btc, get free btc, btc
app
NDA

19. 42DM DREAM TEAM
Dedicated team structure & CV’s

20. PROJECT
MANAGER
(Communication,
Resource Allocation,
Control)
CONTENT
MARKETER
(Content Creation,
Content Distribution,
SMM)
PERFORMANCE
MARKETER
(PPC & SEO & Email
Marketing)
UX/UI
DESIGNER
DEDICATED TEAM STRUCTURE
1 2 3 4
(Websites,
Landing pages,
Ad materials)

21. ➔ 17 years of successful experience in advertising, 12 years in marketing,
6 years in digital communications and 4 years in promoting startups
and tech companies
➔ Brilliant marketer and business developer for B2B companies, with over
10 years of hands-on experience
➔ Digital-savvy geek, marketing expert and a keynote speaker with a MSc
in Applied Math and Marketing
• Chief Business Development Officer of the leading communication
group Dentsu Aegis Network
• CEO of the #1 digital marketing agency Isobar
• Marketing Manager in Snaige
KATE VASYLENKO
(CEO & CO-FOUNDER)

22. ROMAN SHYKHUTSKY
(COO & CO-FOUNDER)
Roman has worked with major international clients such as McDonalds,
Nestle, Pepsico, Philips, Lactalis, and Toyota, and the tech companies
Hewlett Packard and AsusTek.
As a result of these experiences, Roman is skilled in digital strategy,
integrated marketing, and e-commerce. With an MSc in Applied Math and
Programming, Roman has a strong tech background and a keen interest
in blockchain and cryptocurrency.
Roman started his career in 1997 with the leading international
advertising agency DDB, working in the McDonalds’ Account team. Since
that time, he has had a lot of experience in senior management positions
managing a diverse range of marketing/advertising initiatives.
➔ 20+ years in Marketing, Advertising and Media
➔ 6 years in Digital Communications

23. Let's do
something great
together!

24. THANK YOU!