UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
ROCKETROI & Exoticca - To the Infinity and beyond: -53% CPA +213% clicksBenedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
Digital Marketing: Current Trends in iGamingNicky Senyard
Nicky Senyard, the founder and CEO of the Income Access Group, discussed 2015 trends in online gaming and digital marketing in a presentation at the ICE Totally Gaming conference in London, England, on 1st Feb. 2015. This slide-share accompanied Nicky's speech.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Contact a.baird@euroconsulting-emea.eu to find out more...
Marketing Package for iGaming Start-Ups:
- A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.
- Logo Design
- A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s. This Video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.
- Online Lead Captures (Landing Page), based on the desired messages.
Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.
The Dubs is a boutique digital agency. We specialise in the financial services sector and work across Retail Banking, Wealth Management, Investor Relations and Institutional Banking.
Our core disciplines are content marketing, digital marketing, social media marketing and web design & development.
Current clients include Commonwealth Bank, Colonial First State, Bupa, QBE, ADCU, RIAdvice, JP Morgan and UBS.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Workplace Investigations: Interviewing Like a ProCase IQ
There's a lot to consider when conducting workplace investigations. The investigation interview process can make or break an internal investigation.
This presentation will teach you how to:
- Prepare for an interview
- Gather information
- Develop interview questions
- Select interview locations
…and more
Access the webinar recording here: http://i-sight.com/workplace-investigations-interview-like-a-pro/
How Behavioral Psychology Can Help in Gaining ComplianceCase IQ
The field of behavioral psychology can be a rich source of information on ways to influence behavior in organizations. In addition to its use in influencing employees to comply with company rules, psychology can be useful for ethics and compliance professionals as well as other leaders dealing with compliance or ethical failures in their organizations.
ROCKETROI & Exoticca - To the Infinity and beyond: -53% CPA +213% clicksBenedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
Digital Marketing: Current Trends in iGamingNicky Senyard
Nicky Senyard, the founder and CEO of the Income Access Group, discussed 2015 trends in online gaming and digital marketing in a presentation at the ICE Totally Gaming conference in London, England, on 1st Feb. 2015. This slide-share accompanied Nicky's speech.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Contact a.baird@euroconsulting-emea.eu to find out more...
Marketing Package for iGaming Start-Ups:
- A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.
- Logo Design
- A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s. This Video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.
- Online Lead Captures (Landing Page), based on the desired messages.
Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.
The Dubs is a boutique digital agency. We specialise in the financial services sector and work across Retail Banking, Wealth Management, Investor Relations and Institutional Banking.
Our core disciplines are content marketing, digital marketing, social media marketing and web design & development.
Current clients include Commonwealth Bank, Colonial First State, Bupa, QBE, ADCU, RIAdvice, JP Morgan and UBS.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Workplace Investigations: Interviewing Like a ProCase IQ
There's a lot to consider when conducting workplace investigations. The investigation interview process can make or break an internal investigation.
This presentation will teach you how to:
- Prepare for an interview
- Gather information
- Develop interview questions
- Select interview locations
…and more
Access the webinar recording here: http://i-sight.com/workplace-investigations-interview-like-a-pro/
How Behavioral Psychology Can Help in Gaining ComplianceCase IQ
The field of behavioral psychology can be a rich source of information on ways to influence behavior in organizations. In addition to its use in influencing employees to comply with company rules, psychology can be useful for ethics and compliance professionals as well as other leaders dealing with compliance or ethical failures in their organizations.
Class 3 Detecting Deception and Understanding Motives: Tues March 12 2-3pm EST
Language indicators
Physical indicators
The types of deception
Tips for identifying deception
Determining where and how the interviewee is deceiving you
What to do once you’ve identified an area of deception
Why it’s important to understand why people do what they do
The importance of the language used by the interviewee
Language/phrases/words to watch for
Exercises for developing and improving skills
Title IX Investigations: Best Practices for InvestigatorsJosh Carter
Sexual harassment investigations conducted in higher education institutions have requirements under Title IX, which prohibits sex discrimination in educational institutions that receive federal funding. Under Title IX, schools are legally required to address hostile educational environments or risk losing their federal funding.
Class 1: Investigation Interview Preparation RecordingCase IQ
Advanced Investigation Interview Techniques. i-Sight will be offering a free six-part webinar education series: Advanced Investigation Interview Techniques, taught by Don Rabon, bestselling author, speaker and trainer.
The courses will include instruction on advanced interviewing skills for all stages of the investigation interview process, from the initial planning to the final report. Topics will include planning interviews, detecting deception, conducting telephone interviews, establishing rapport, and much more.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Wisdom Agency is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Welcome to #SIEGMA Services! Click and learn how you can gain more with professional corporate Branding and identity creation, website and online portals, mobile applications, marketing and advertising solutions, and Social Media Management.
Contact us info@siegma.com for further info
gearBoB was founded on our ability to ascertain opportunities and offer innovative brand management strategies to almost any industry
gearBoB is a Public Relations agency determined to establish itself as 360° brand management destination. We symbolize "Best of Breed" gears to get your
brand going. Being located in NOIDA - the heart of Film and Media of India, gearBoB PR Agency proudly hosts end-to-end advertising, multimedia and
promotional campaigns. Our partner network extends all the way from Australia to last mile associates in your city to ensure seamless delivery as per your
timelines. We exhaust comprehensive list of softwares and competitive workforce to offer cost-effective solves to modern day PR requirements.
Be it over television, mobiles, printmedia, events or online, gearBoB offers answers to excel the presence over any media sector. Our engagements come with
assured 2:1 ROI on annualized margins due to our focus on quality and creativity. Being pioneers in using complex analysis and research tools in the field
of Public and Media relations, we offer an unmatched niche to our clients.
At gearBoB our mission is "to reduce the distances between an organisation and its target audience by offering innovative brand image makeover"
and our inspiration is YOU
Content Marketing Case Study Enough Digital (Presentation).pdfAmieSparrow2
This is a case study demonstrating how Enough Digital's content marketing services generated over 1,000 new leads and a stronger digital presence for a high-profile company.
With Enough Digital's content visibility retainer, our client benefitted from increased online visibility, resulting in over 1,000 new business leads and counting. Get in touch to see how Enough Digital can elevate the online presence of your business. www.enoughdigital.com
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
Under Blue Ramp Digital we provide services that get our clients going in the online world. Our complete list of Services include Digital Marketing - Search Engine Marketing | Social Media Marketing | Mobile Marketing | Email Marketing |SMS Marketing | Display Marketing, Social Media Management - Maintain active social media page | Facebook, Instagram, Twitter and LinkedIn | Managing communications on social platforms, Website Development - SEO websites | Website in HTML, PHP, WordPress and Angular, Design Services - Logo Design | Graphic Design | User Experience Design | User Interface design, Mobile App mockups | Promotional Videos
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. UPFRONT MEDIA
UPFRONT MEDIA as an agency concept was launched in
August 2009 with the intention of disrupting traditional
marketing norms. We deliver digital services that convert
passive consumer communications into digital interactive
experiences.
The company’s aim is to deliver solutions that harness
limitless creativity with technological opportunity. To
create executions that stand out and at the same time
generate a desired and measurable response. While
traditional methods are important and have their place we
see them as a minimum prerequisite and not the end.
We organise ourselves under four main pillars:
Creative, Technology, Execution and Insight. Our core
strength lies at the intersection of creativity and its
application to technology platforms such as the internet.
We create work that gets the most out of the possibilities
afforded by today’s platforms and we underpin this with
rigorous analytics to drive measurable returns for our
clients.
COMPANY PROFILE
COMPANY PROFILE · LENGTH OF OPERATION · CORE COMPETANCIES
WHO WE ARE | UPFRONT | APRIL 2013
3. Current Office
New office (2013)
Supporting regionally for existing clients
UPFRONT MEDIA has a physical presence in
Singapore, Malaysia and the Philippines with new offices
opening in China and Indonesia in 2013. We service IBM
and Grant Thornton on a regional basis through
Singapore with local agency partner support where
required. We have a deep understanding of all the
markets in countries in which we operate.
SG – (HQ)
PH
MY
TH
CN
ID
TW
NZ
VT
HK
ORGANISATIONAL CAPACITY
ORGANISATIONAL CAPACITY IN REGION
WHO WE ARE | UPFRONT | APRIL 2013
4. CLIENT LIST
LIST OF CLIENTS · SERVICES PROVIDED
WHO WE ARE | UPFRONT | APRIL 2013
7. TOOLS
TURNING DATA INTO BUSINESS INTELLIGENCE
CONCEPT LEMONADE
Testing effectiveness of a creative material even
before campaign launch prevents wastage of
valuable marketing dollars.
It also increases campaign performance and
therefore makes our marketing budget much more
effective.
LOCOWISE
Locowise delivers a real-time social media
actionable analytics platform for brands, where
content is driven by data and performance results
are measurable.
UPFRONT ANALYTICS
Success is measured not in exposures, GRPs or
CTRs. Success is measured in metrics that drive
business intelligence that in turn lead to insights that
increase your customer base, customer
loyalty, revenue and profitability.
Upfront Media’s detailed tracking and analytics
allows you to turn marketing data into usable
business intelligence.
Screenshots of Concept Lemonade website
Screenshots of Locowise website
OUR TOOLS | UPFRONT | APRIL 2013
9. CHALLENGE
Power 98FM looked dated and
the station had not been
refreshed for almost 10 years.
Bringing lost consumers back to
the station and enticing new
listeners would require a
statement.
RESULTSSOLUTION
We developed a new logo that
reflected the charisma and spirit of
the brand.
We developed the first musically
dynamic HTML5 site in Asia and
the mobile application on iOS and
Android to match. Furthermore, we
created a social music map that
allows listeners to pin memories to
songs and locations and share
them with friends.
BRIEF
Power 98FM is a radio station in
Singapore and was facing an
issue of being perceived as out-
of-date and out-of-touch.
Listenership was shrinking.
We were brought onboard to
make Power98 exciting and
relevant for today’s digital
audience. The radio station
wanted to target a more dynamic
and upward mobile segment of
the market and the image of the
station had to reflect this.
POWER 98FM REBRANDING
IDENTITY REDESIGN · ADVERTISING · WEBSITE CREATION · MOBILE APP CREATION
Revamped Power 98FM website Power 98FM Mobile Application
Power 98FM Outdoor Print Advertisement
INSIGHT
Radio is no longer just about
radio. In today’s digital age radio
is about online radio and mobile
radio, whenever and wherever a
listener wants to tune in.
The rebranding of the Power
98FM identity was a huge
undertaking which involved
everything from creating a new
logo, stationery, collaterals, print
advertising to website and mobile
app creation.
9OUR WORKS | UPFRONT | APRIL 2013
10. INSIGHT
Travel Insurance costs less than
people think. This makes it
affordable with the added benefit
of allowing for peace of mind
when abroad.
CHALLENGE
AIG has little awareness in
Malaysia and we had to disrupt
existing practices and change the
culture of buying travel
insurance, not something a lot of
travellers saw as necessary.
This with a challenging Cost per
Acquisition (CPA) target and
limited budget made it a very
difficult task.
RESULTSSOLUTION
Our solution evolved over time but
was focused on seasonally relevant
creatives and messaging and
utilising low cost channels to
maximise budget. We focused on
search and display advertising and
focused budgets on key holiday
period. Through rigourous analytics
and hard negotiations we fine tuned
the campaign to be as cost
effective as possible.
BRIEF
Generate cost effective sales for
AIG Travel Insurance in Malaysia.
The target audience was
Malaysian masses between the
ages of 21-44 with a monthly
income of RM3,000 and above.
AIG TRAVEL INSURANCE
Past Chartis Banner Ad Campaigns Current Interactive Banner Ads
BANNER AD CAMPAIGN · MOBILE APP CREATION · SOCIAL MEDIA CAMPAIGN
OUR WORKS | UPFRONT | APRIL 2013
11. INSIGHT
Singaporeans are proud of their
“kiasu” nature, the desire to find a
good deal, not just in price
terms, but in terms of a better
service proposition.
CHALLENGE
Bringing this new proposition to
the market. We had to disrupt
existing practices and change
the culture of buying car
insurance. Car owners were
used to the agent handling
everything, and were
accustomed to renewals
happening automatically.
RESULTSSOLUTION
Being a direct online model, we
could promise speed compared
to using agents. So we explicitly
underscored our promise with
the quotation claim “you can get
a quote from Aviva in 60
seconds”
We drove this and the better
deal message home with Brand
Response and Direct Response
techniques via online / offline
media and search (SEM &
SEO).
BRIEF
Build a multimillion business from
scratch. Do it within one year.
And do it by entering a crowded
and commoditized market with a
completely new and untested
sales and distribution model
Campaign Duration: June 2010 –
March 2012
AVIVA MEDIA CAMPAIGN
MEDIA PLANNING & BUYING · SEM · SEO
Online Banner Ad Campaign
Taxi Wraps
Aviva Get Quote Online App
OUR WORKS | UPFRONT | APRIL 2013
12. INSIGHT
When people have nothing to do
they turn to their phone for help.
CHALLENGE
Turning a passive experience into
a dynamic and rewarding
relations
We needed to get delegates
information they wanted, when
they wanted it and we needed to
get IBM data that would help them
fine tune content and convert
prospects to clients
RESULTSSOLUTION
Develop a mobile application on
iOS, Android and BlackBerry that
would allow delegates to have a
rich and informative experience.
• Question and answer
mechanism
• QR code reader
• Dynamic Resources
• Speaker Interaction
• Social media integration
• Full Analytics for IBM
• IBM Sales software integration
BRIEF
IBM holds over 2000 events a year
across ASEAN with audience
numbers that exceed 200.
IBM events were analogue and
passive, and we were tasked to make
them interactive, engaging and
measurable
IBM
MOBILE APP CREATION · EVENT MANAGEMENT · SMS CAMPAIGN / QR CODES
IBM Event Mobile App
OUR WORKS | UPFRONT | APRIL 2013
13. INSIGHT
Online is the number 1 place where
business decision makers get their
information. Yet the financial
industry has been slow to move
marketing budget into digital.
CHALLENGE
Grant Thornton are relatively small
compared to the big 4 and are
easily outspent. Our main obstacle
was to outshine the big spenders
with limited resources.
RESULTSSOLUTION
• Identify what business content is
most searched for and most
relevant to our target audience.
• Develop and seed that type of
content in digital environments
for business decision makers to
find.
• Take advantage of the of the
brand association from the
content and drive prospects to
the Grant Thornton site through
a fine tuned SEO strategy
BRIEF
With limited budget, Grant
Thornton, a global accountancy
firm, wanted to increse their visibility
and drive traffic to their site for
pospective clients and talented
recruits alike.
One of the core requirements was to
showcase Grant Thornton content.
We were asked to undertake Market
Research, Content Seeding, creative
production, Digital Consultancy and
SEO in 7 markets:
SG, MY, CN, NZ, TW, VT, IN.
GRANT THORNTON INTERNATIONAL
SEO CAMPAIGN
Infographics in GT SEO Handbook
GT markets in the region
OUR WORKS | UPFRONT | APRIL 2013
14. NESTLE PURINA PETCARE PHILIPPINES
SOCIAL MEDIA CAMPAIGN
INSIGHT
45% of Filipinos are online, of
which 97% are on Facebook.
Pet owners love to show off and
exchange stories about their pet
within social environments.
CHALLENGE
Building a relationship with a
consumer is challenging but
becoming part of an already
strong bond between pet owner
and their pets presented a
different challenge all together.
RESULTSSOLUTION
We created the Purina Facebook page
with a diversified content plan, then we
started activating the different brand
channels to directly engage with pet
owners.
Promotions, competitions, events, exper
t advice, puppy club, kitten club and
CSR campaigns were carried out.
To build traffic, we implemented a
targeted media plan using PPC and
eventually we rolled out a tailor made
community management plan, Including
applications to drive and develop the
relationship.
BRIEF
Nestle Purina Petcare Philippines
wanted wanted to bud a stronger
relationship with owners of pets.
UPFRONT MEDIA were tasked
to turn a relationship between pet
and their owners into a relatioship
between pets, their owners and
Nestle.
AVERAGE
MONTHLY
INCREASE OF
FACEBOOK FANS
Fancy Feast Facebook Page Fancy Feast Banner Ad Campaign
14OUR WORKS | UPFRONT | APRIL 2013
15. overview
Bosch wanted to create
consumer awareness of Clean
Diesel. Bosch also wants to
change consumer perception of
what a Diesel Engine is in 2012 /
2013. Ultimately Bosch wants to
increase purchases of Clean
Diesel engines in South East
Asia.
Campaign Duration: Ongoing
BOSCH CLEAN DIESEL
Post Launch Microsite
Ad BannerBosch Clean Diesel Facebook Site
Pre-Launch Teaser Ad Banner
BANNER AD CAMPAIGN · MEDIA PLANNING & BUYING · SOCIAL MEDIA CAMPAIGN
OUR WORKS | UPFRONT | APRIL 2013
16. UNIFYING COMPLEXITY FOR SUPERIOR BUSINESS OUTCOMES
RESOURCES AND TOOLS
Our team has the right set of skills and access to the right
tools to deliver on your ambition
EXPERIENCE
We have a deep knowledge of the creative and technology
aspects of digital and social media marketing.
INNOVATION
We invest to make sure you stay ahead of the competition
PASSION
We love what we do and this translates into what we
produce
WHY UPFRONT MEDIA
WHY US | UPFRONT | APRIL 2013