Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.

1. INFLUENCE
AND
FOCUSING ON
THE
CUSTOMER
DANNY BROWN
CO-AUTHOR, “INFLUENCE MARKETING”
WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

2. TRUE INFLUENCE
• Identify your brand’s true influencers
• Tailor your influence campaigns around your customer’s
purchase life cycle
• Deliver actual business results, ROI and customer lifetime
value from your influence campaigns

3. WHAT IS
INFLUENCE
TODAY?
SO…

4. Social Broadcasting?
INFLUENCE IS…

5. Social Popularity?
INFLUENCE IS…

6. Social Popularity Equal
DOES INFLUENCE AND …

7. Social Popularity Generate
DOES INFLUENCE AND …

8. THE PROBLEM WITH
INFLUENCE TODAY

9. “CHANGING
BEHAVIOUR,
THOUGHTS OR
ACTIONS”
INFLUENCE…

10. “MEASURABLY
AFFECTING THE
PURCHASE
DECISION OF
PROSPECTS”
INFLUENCE MARKETING…

11. WORD OF MOUTH

12. WORD OF MOUTH

13. SOCIAL MEDIA WORD
OF MOUTH

14. SOCIAL MEDIA WORD
OF MOUTH

15. SOCIAL MEDIA
INFLUENCE

16. SOCIAL MEDIA
INFLUENCE

17. HOW DO WE IDENTIFY
TRUE INFLUENCERS…

18. REVERSE
ENGINEER
INFLUENCE
MARKETING
WE…

19. SOCIAL
AMPLIFICATION

20. SOCIAL
AMPLIFICATION

21. SOCIAL
AMPLIFICATION

22. SOCIAL
AMPLIFICATION

23. TRUE INFLUENCE
“The function of advertising is to sell.
Successful advertising for any product is
based on information about its
consumers.” David Ogilvy

24. TRUE INFLUENCE IS
MICRO

25. THE CUSTOMER IS
THE INFLUENCER

26. THE PURCHASE LIFE
CYCLE

27. THE MICRO
INFLUENCERS

28. THE ROLE OF THE
SOCIAL CRM
Manage
contacts
Find
social
profiles
Receive
updates

29. RECOMMENDED TECHNOLOGY:
TELLAGENCE

30. RECOMMENDED TECHNOLOGY:
APPINIONS

31. RECOMMENDED TECHNOLOGY:
TRAACKR

32. RECOMMENDED TECHNOLOGY:
SQUEEZECMM

33. RECOMMENDED TECHNOLOGY:
ONEQUBE

34. RECOMMENDED TECHNOLOGY:
INNETWORK

35. COMPLEMENTARY
TECHNOLOGY

36. MANAGING THE
CAMPAIGN

37. THE LIFETIME VALUE
OF TRUE INFLUENCE

38. INFLUENCE
AND
FOCUSING ON
THE
CUSTOMER
DANNY BROWN
CO-AUTHOR, “INFLUENCE MARKETING”
WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM