What is Influencer Marketing? As the literal meaning of the words suggests, using the influence of a key individual of the group to persuade the target.

2. In theory, marketing can seem pretty simple, but in reality, every marketer knows that
underestimating the process can be a big mistake. It needs constant up gradation to
persuade an ever-changing market. In the present scenario certain ways prove to be more
effective than others when they are unheard of. Gone are the days when approaching the
customers head-on worked best, with time people have become impartial to most forms
of marketing.
This change in attitude created a demand for a new method which catered to the needs of
the brand without falling prey to the tangible flaws. Thus, began the age of Influencer
Marketing.

3. As the literal meaning of the term suggests, using the
influence of a key individual of the group to persuade the
target audience. Any person who has a clear influence
over the target audience. He or she may be celebrity or a
professional person used as a point of contact instead of
going to the people directly.
The audience identify any famous personality easily. Such
as a renowned chef would easily convey the idea to
homemakers that their kitchen equipment is the best or
the crowd’s favorite cricketers fairness secret would coax
to buy the popular brand of their favorite player. On
ground implementation can be seen in rural areas where
companies prefer to take the assistance of individuals such
as retailer or head of farmer’s association to assist in
advertising of agricultural products. Similarly, it is
commonplace to use mechanics in automobile,
architecture and cement industry to drive sales.

4. The clues to the answer is that the prefrences of people
have changed with the changing times.Smart phones and
laptops are more in vogue than radio, television and
newspapers.This indicates that there has been change in
attitude of people.The world has gone to look at things
from more broader prespective.People are very keen to
know what their favourite star wears or where they eat
more than ever.
Stephanie Mallarme described this phenomenon the
best- “Dreams have as much influence as actions.”
But if that doesn’t persuade you, let us list out the
reasons that make influencer marketing paramount in
most industries.

5. Word of mouth is a form of marketing that
seems to have lost a place in the brand’s
strategy, but the truth is that its influence is far
reaching. Customers had and always will have
the tendency of buying a product that has been
recommended by users like themselves rather
than marketers.
Of course, it helps if this user happens to be
someone people already looking up to for
advice. This behavior can be used in favor of the
brand through influencer marketing.

6. The truth is that everyone is tired of “in
your face” advertising, paid ads have lost
their allure and tend to be annoying more
than effective. As the world advances,
customers and their ways are taking a
turn for the fundamentals. Even though
we rely on technology, we want our
indulgences to be free of clear invasions.
Subtle is the new loud.

7. Most customers have openly admitted to
relying on content. A relevant, informative
content would hold the audience. When
judgment time comes and an influencer
creates content specific to the taste and
preferences of the audience they influence,
this makes it highly efficient.

8. Social Media is powerful but has all the brands
present on it able to yield this power? No.
Influencer marketing puts the focus on exactly those
points that keep giving social media its power and
therefore, using it can help brands to benefit from its
growing momentum.
If the Kardashian/Jenner clan has done anything, it is
proving the monetization model of social media.