To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.

1. Mapping Your Way Through Social Media Creating the social road maps to guide you to your destination

5. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords)

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9. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications case studies

16. Now the deep down fun begins!

17. The great thing about new locations are the cool places you can find when visiting for the first time… …so let’s go expand our social geography!

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30. By thinking about the natural keywords around your product or service, you’ll be primed to find out where the conversations are taking place. Conversations that are key to a successful product launch or brand exercise. And these conversations? They’re your…

31. DESTINATION!

32. “ Welcome to your destination. We hope you enjoy your stay here – here are some places you might want to visit while you’re here.” (or, now that you have all your keywords, places to start entering them to find your audience)

37. and these are just some of the free and easy tools to get you started – the premium depth is up to you!

38. Every business venture is a journey. Every successful journey needs a plan. Every plan needs a strategy. This is your introduction to the journey. The strategy? Well that’s a whole other journey altogether…

39. Questions?