Your Business Is Not the Story

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Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.

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Your Business Is Not the Story

  1. 1.   Your Business Is Not The Story.!   Or,  why  you  need  to  be  your  customer’s   best  friend!!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  2. 2. As business owners, you’ve never had it so good.! Let’s  think  about  that  for  a  minute…!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  3. 3. Back in the day…!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  4. 4. Remember these?! Libraries     Encyclopedia  Britannica       Cold-­‐calling  customer  feedback   programs   !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   4  
  5. 5. That was then, this is now -!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   5  
  6. 6.   There’s one small problem, though…!   ! While  customers  may  want  a  solu9on   now,  they  don’t  always  want  it  in  a  way   that  fits  your  approach     !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  7. 7. You may think you’re helping.! But  the  customer  sees  things  differently...!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  8. 8. ©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  9. 9. So, how do you interact without interrupting?!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   9  
  10. 10. So, how do you interact without interrupting? You be a PAL!!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   10  
  11. 11. So, how do you interact without interrupting? You be a PAL…! Process           !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   11  
  12. 12. So, how do you interact without interrupting? You be a PAL…! Process     Acknowledge         !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   12  
  13. 13. So, how do you interact without interrupting? You be a PAL…! Process     Acknowledge       Learn  /  Lead   !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   13  
  14. 14. Process!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   14  
  15. 15. Process!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   15  
  16. 16. Process! Search  your  audience       Search  your  compe99on     ! Process this information for next steps!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   16  
  17. 17. Acknowledge!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   17  
  18. 18. Acknowledge! “We  hear  you!”       “Can  we  help  you?”     ! “Here’s how we can help.”!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   18  
  19. 19. Learn / Lead!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   19  
  20. 20. Learn / Lead! Filter  cri9cism/feedback  to  the  right  team       So  sell/lead     ! Build into future campaigns!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   20  
  21. 21.   Is it really this simple?!    !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  22. 22. Yes and No (don’t you just hate that?!?)! It  s9ll  takes  legwork,  understanding  and   commitment  to  get  it  right.  And  you  need  to   educate  your  customers  on  your  approach.!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  23. 23. But the rewards are infinite.!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  24. 24. The technology is coming…! and  social  search  will  never  be  the  same  again!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   24  
  25. 25. Until then, you can still succeed…! Learn  to  be  a  PAL       Learn  to  be  human  in  a  non-­‐human  world       Never  stop  learning!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   25  
  26. 26. Thank You.!    Ques9ons?!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  

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