After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term
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In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through. Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication. See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
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After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term
- 1. After the Honeymoon: Keeping Your Social Media Audience Engaged for the Long Term
- 2. Sustainable Travel International STIās mission is to positively impact communities and travelers worldwide through sustainable tourism development that delivers measurable results. In partnership with destinations and the travel trade, we provide innovative, market-driven solutions that connect constituents of all sizes. Leave the World a Better PlaceĀ®
- 4. AFTER THE HONEYMOON keeping your social media audience engaged for the long term
- 5. OH, HI. Iām @DonnieClapp, with @MERCURYcsc
- 6. MERCURYcsc CONNECTS BRANDS TO CONSUMERS WHO VALUE AUTHENTIC PLACES AND IMMERSIVE EXPERIENCES. MERCURYcsc.com
- 9. Localize as much as possible.
- 12. #AfterTheHoneymoon ?? Try this: tweetchat.com
- 13. SOME OLD NEWSā¦ you should be using social media
- 15. 55+ on Social Media = 2x in one year
- 16. Women are heavier SM users, and also plan travel
- 17. 53% follow a brand
- 18. 90% trust peers, 14% trust adsSources: http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/nielsen-social-media-report.pdf MRI Fall 2008; Base: Women; MDP Net
- 20. WE ALL KNOW THE WEDDING IS FUN but what makes a successful marriage?
- 22. Devote enough time for your partner
- 23. Help your marriage with the beauty of honesty
- 24. Keep the passion going
- 25. Follow the theory of acceptance
- 26. Keep the lines of communication openAdapted from: http://www.magforwomen.com/5-tips-for-a-successful-marriage/
- 27. Source: Travel 2.0 ā http://travel2dot0.com
- 28. TOOLS ARE COOL and much more useful when used together
- 31. THIS GUY is quite smart, actually.
- 32. Go read this: The Thank You Economy by Gary VayļNerļChuk "People's bullshit radars are insane. Marketing is about to get really, really hard."
- 33. WHAT IS AN INTEGRATED CAMPAIGN? multiple mediums playing ping-pong, of course.
- 35. Website
- 36. Twitter, Facebook, Reddit, Digg
- 37. YouTube
- 38. 200 videos in 2 days!
- 39. 11 million views
- 41. NICHE MARKETING: GET LOST TV SPOTS Three :60 TV spots feature different Montana photographers/writers telling the audience how they lost themselves in Montana, and what they found. Their stories are overlaid with photos ranging from stunning scenics to quaint cafƩs. Please see accompanying video files. SLIDE 24
- 42. NICHE MARKETING: GET LOST NEWSPAPER ADS Each ad is anchored by MTOT with a photo, the Get Lost logo, and brief copy that drive the audience to GetLostMT.com. Each ad also includes a co-op space purchased by tourism partners to promote a package, special event, or attraction in their area. SLIDE 25
- 43. NICHE MARKETING: GET LOST GOES ALTERNATIVE Running with the āLost and Foundā concept, handmade guerrilla-style flyers with tear-off tabs were posted in heavy foot traffic locations in downtowns across the state. The clever use of the classifieds section, a negotiated bonus in the newspaper buy, won Montana a 2010 Creative Media Award from MediaPost. SLIDE 26
- 44. NICHE MARKETING: GET LOST INCENTIVES & GIVEAWAYS The first 100 users to submit stories received a free t-shirt. Retail partnerships to distribute 50,000 stickers increased awareness, piqued curiosity, and helped create cult-like followings. A reorder was necessary less than halfway into the campaign. Ā Some stickers even crossed state linesā¦including the one on this baggage cart in the Minneapolis-St. Paul International Airportās C Concourse! SLIDE 27
- 46. Bumper Stickers
- 48. Website
- 50. ROAD TRIP! removing the time barrier in another way
- 57. Expand to Other Channels
- 58. Extend the Life of the Content
- 60. Sustainable Travel International How we can help reach your goals Partner Program Eco-certification Sustainable Tourism Eco-certification Programā¢ Shore Excursions Standard Luxury Eco-certification Program Carbon-Balanced Travel Destination Stewardship Advisory Services, Education and Training Travelersā Philanthropy
- 61. Webinar Follow Up Help us serve you better Presentation and audio recording will be made available via email shortly after the webinar Feedback Survey ā please help us improve our educational offerings. No more than 5 minutes of your time! Survey participants are eligible to be selected for a 30-minute Social Media Strategy Session with MercuryCSC
- 63. Explore best practices in key operational areas
- 64. Discover tools to measure your impacts
- 65. Q&A sessionRegistration Now Open: http://tinyurl.com/STI-action
- 66. For More Information Contact STI Brian Herlihy, VP of Business Development & Sales Email: brianh@sustainabletravel.com Phone: 503-488-5500 (US and Canada) Web: www.sustainabletravelinternational.org www.responsibletravelreport.com Social: www.facebook.com/sustainabletravel www.twitter.com/STI_travel
Editor's Notes
- Welcome everyone! Weāre excited to have you join us for this webinar ā we have a ton of great information to share with you. My name is jeremy Sampson and I am Stiās director of marketingA couple of ground rules:The audience is muted We will leave 10=15 min for Q&A ā please submit questions at any time via the question tool, or just drop a note to say hello. Weāll get to as many questions as we can at the end. Those who we donāt answer, we will follow up with directly. In terms of our agenda, Iāll start with a quick overview of STI, then turn it over to our Director of Standards Development, Bobby Chappell. Iāll be back at the end for Q&A and a few closing thoughts.
- Sustainable Travel International (STI) is a Global non-profit focused on providing business to business sustainability solutions to help tourism enterprises and destinations protect the environment, preserve cultural heritage and contribute to economic development.Ā STI is dedicated to taking a holistic approach to addressing sustainable development within the travel and tourism industries by providing solutions-oriented programs that generate tangible results and affect long-lasting change.
- Sustainable Travel International has been working with destinations and travel and tourism industry leaders worldwide since 2002 to generate tangible results and affect systemic change through innovative sustainable policy and management frameworks.
- Open browser window, navigate to tweetchat
- social media is not just social media platforms. It's a new paradigm.
- Build AnticipationExpand to other channelsextend the life of the contentintegrating meet-ups
- We have a number of programs to meet the needs of organizations, businesses and destinations, big and small. Visit our website to learn more about any of these offerings.
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