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Adapt or Secede - The Future of PR Isn't Tomorrow, It's Now

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Kayak Online Marketing
Kayak Online Marketing

The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio.

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the future of PR isn’t tomorrow, it’s now Adapt or Secede @DannyBrownDanny Brown www.dannybrown.me
Dear @GiniDietrich, if @DannyBrown sucks during his #YouToo2014 talk we’re blaming you!  @DannyBrownDanny Brown www.dannybrown.me
where everybody knew your name The good old days @DannyBrownDanny Brown www.dannybrown.me
Journalists @DannyBrownDanny Brown www.dannybrown.me
Media @DannyBrownDanny Brown www.dannybrown.me
Print @DannyBrownDanny Brown www.dannybrown.me
Ignorance is bliss @DannyBrownDanny Brown www.dannybrown.me
Ignorance is bliss @DannyBrownDanny Brown www.dannybrown.me
The danger of Spin @DannyBrownDanny Brown www.dannybrown.me
Disruptors @DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Citizen journalists @DannyBrownDanny Brown www.dannybrown.me
Bloggers @DannyBrownDanny Brown www.dannybrown.me
Influencers @DannyBrownDanny Brown www.dannybrown.me
FTC @DannyBrownDanny Brown www.dannybrown.me
So where now? @DannyBrownDanny Brown www.dannybrown.me
Get with the program @DannyBrownDanny Brown www.dannybrown.me
Understanding change @DannyBrownDanny Brown www.dannybrown.me
Language of content @DannyBrownDanny Brown www.dannybrown.me
Tonality @DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ethics @DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me Ernie Gagnon
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me Leave untouched
@DannyBrownDanny Brown www.dannybrown.me Don’t hope. Just DO.
@DannyBrownDanny Brown www.dannybrown.me PR, Marketing, Advertising it’s getting blurry in here
@DannyBrownDanny Brown www.dannybrown.me “Advertising just wants to screw you; marketing will date you first; PR will pick up the pieces and advise it’s better to have lost and loved than never loved before.” Danny Brown
@DannyBrownDanny Brown www.dannybrown.me Driven by content
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me Ad or promo?
@DannyBrownDanny Brown www.dannybrown.me 1. Seamless 2. Relevant 3. Contextual
@DannyBrownDanny Brown www.dannybrown.me The medium are the people
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me Adapt to critics
@DannyBrownDanny Brown www.dannybrown.me Polarization
@DannyBrownDanny Brown www.dannybrown.me Group think of fans
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me Ownership?
@DannyBrownDanny Brown www.dannybrown.me Be a penguin
@DannyBrownDanny Brown www.dannybrown.me THANK YOU!

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