Influencer marketing identifies and supports people who have impactful online conversations about brands, products, and services. It is an effective marketing tactic, with an average return of $6.50 for every $1 invested and 70% of businesses seeing $2 back for every $1 spent. Popular platforms for influencer marketing include social networks, which 74% of people trust and 49% rely on influencers.

1. INFLUENCER
MARKETING
the new big
deal?

2. What is influencer marketing?
Process of identifying
researching engaging and
supporting the people who
create high impact
conversations with
customers about your
brand, products or services

3. Types of marketing on internet

5. How effective is IM?
● Average return of
$6.50 per $1
invested
● 70% business $2 per
$1 invested
● 94% used it as an
effective tactic
● 22% says IM is cost
effective channel
● 55% marketters
believe thet get
better customers
● 74% of people trust
social networks
● 49% of people say
they rely on
influencers

6. statistics….

7. Top rated platforms used for IM