Owned, Earned and Paid Media - How to effectively distribute content on social media | #SpectrecomTalks
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Adam Middleton, Content Strategist at UNILAD, talks about how to effectively distribute content on social medi.
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Owned, Earned and Paid Media - How to effectively distribute content on social media | #SpectrecomTalks
- 14. Content DistributionWe use our experience on social to package and distribute content in the most effective ways possible. Our social teams know the platforms inside out, and know what gets people engaged. From captions and using the right emojis, to post timings and content length. It’s our mastering of content distribution that has built and sustained the most engaged social community in the world.
- 15. RE-MARKETING OPPORTUNITIES UNILAD is the most engaged social publisher in the world, with access to the most engaged audiences. Through our data capture capabilities on Facebook, we can gather a highly engaged audience from specific content we post – both organic social content and paid social content. This audience can then be used for targeting purposes across paid social strategies and remarketing in a campaign. UNILAD CONTENT REMARKETING THROUGH PAID SOCIAL PURCHASE CONSIDERATION AWARENESS CONVERSION
- 34. Engagements include likes/reactions, comments and shares Source: Crowdtangle MOST POPULAR TRAVEL BRANDS ON FACEBOOK IN MARCH 2018 UNILAD Adventure Must Do Travels Bucket List Travels ENGAGEMENTS 6.42M 4.72M 1.28M 2.72M 1st 2nd 3rd 5th 4th ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS Best Destinations To Travel 4.89M ENGAGEMENTS Eyecatcher
- 35. ENGAGING A TRAVEL AUDIENCE INSPIRE TO TRAVEL
- 37. HOMESTAYS ARE ON THE UP Google search and content trends show homestays and guesthouse holidays are on the rise and have been for the last few years. This provides the perfect opportunity for an engaging content series across social media to drive awareness of Contiki’s guesthouse offering
- 38. HOMESTAY TRENDS… We asked our audience to build out their dream accommodation when travelling… 36% engagement rate
- 39. WHAT IS THE COST OF TRAVELLING? Nowadays when we travel, we ensure we budget accordingly to avoid any disasters. In fact, there are websites, forums and blog posts out there advising people on how to budget for a trip and just how much a trip will cost. We’ve resorted to doing all we can to save costs and earn our way to the best trip ever.. With this insight, we can create engaging relatable content around this topic and integrate AmEx’s travel benefits seamlessly.
- 41. SHORT BREAKS ARE BIGGER THAN THEY HAVE EVER BEEN BEFORE, WHILE LONGER
- 43. 40% OF MILLENNIALS CHOOSE A TRAVEL SPOT BASED ON ITS ‘INSTAGRAMMABILITY’
- 45. The social generation don’t act Because you tell them to, They act because they’re Inspired. 1. Know your audience 2. Know your platforms 3. Know what works