Our panel of Nadia Vanderhoof, Laura Richeson, Theresa Campbell, and Christina Thomas discuss best practices for hosting a successful influencer event. To see all of our speakers for 2018, go to FloridaBlogCon.com.

1. #FLBLOGCON
PROJECT
DATE CLIENT
9.29.18
HOSTING INFLUENCER EVENTS:
THE POWER OF SOCIAL

2. THERESA
CAMPBELL
MARKETING SPECIALIST
ORLANDO REGION,
FORD MOTOR COMPANY
@FORD

3. LAURA E.
RICHESON
PUBLIC RELATIONS
CONSULTANT,
RICHESON
COMMUNICATIONS
@LAURARICHESON

4. NADIA
VANDERHOOF
COMMUNICATIONS
ASSISTANT MANAGER,
ORANGE COUNTY
GOVERNMENT FLORIDA
@ORANGECOFL

5. CHRISTINA
THOMAS
HOSPITALITY MARKETING
CONSULTANT,
PUBLISHER / BLOGGER
GOEPICURISTA.COM
@GOEPICURISTA

6. BLOGGERS & BRANDS: WHAT DO YOU
WANT TO KNOW ABOUT HOSTING
INFLUENCERS & MEDIA EVENTS?
#FLBLOGCON

7. “THE CORNERSTONE TO SUCCESS FOR
INFLUENCER MARKETING IS RELEVANCE:
RELEVANCE OF THE INFLUENCER AROUND
YOUR TOPIC, BRAND OR ISSUE SET, AND YOUR
OWN RELEVANCE TO THE INFLUENCER.”
- PIERRE-LOIC ASSAYAG
#FLBLOGCON

8. HOW DO YOU DETERMINE WHICH
INFLUENCERS / BLOGGERS TO WORK
WITH AND TO INVITE TO AN EVENT?
#FLBLOGCON

9. WHAT SHOULD A BLOGGER/
INFLUENCER DO TO GET ON YOUR
RADAR?
#FLBLOGCON

10. WHAT ARE SOME BIG NO NO’S A
BLOGGER/INFLUENCER SHOULD
NOT DO?
#FLBLOGCON

11. “WELCOME TO A NEW ERA OF MARKETING
AND SERVICE IN WHICH YOUR BRAND IS
DEFINED BY THOSE WHO EXPERIENCE IT.”
- BRIAN SOLIS
#FLBLOGCON

12. WHAT HAVE YOU DONE DURING
MEDIA EVENTS TO GET THE SOCIAL
MEDIA COVERAGE YOU DESIRE?
#FLBLOGCON

13. “DON’T LET YOURSELF BE DECEIVED; YOUR KEY
INFLUENCERS ARE ALREADY HAVING
CONVERSATIONS, WHETHER OR NOT YOU’VE BEGUN
A MARKETING INITIATIVE TO INTERACT WITH THEM.
HOWEVER, ENGAGEMENT WILL FUEL THE FIRE
BEHIND THEIR CONVERSATIONS, AND ALLOW YOU TO
GENERATE MORE POSITIVE CONTENT ABOUT YOUR
PRODUCTS AND YOUR COMPANY.”
- ZACHARY REISS-DAVIS
#FLBLOGCON

14. HOW DO YOU TAKE ADVANTAGE OF THE
SOCIAL CONVERSATIONS SURROUNDING
YOUR BRAND & MEDIA EVENTS?
#FLBLOGCON

15. HOW IMPORTANT IS AN EVENT
HASHTAG OR A BRAND HASHTAG?
DO YOU USE BOTH?
#FLBLOGCON

16. “INFLUENCE MARKETING IS AN ART AND SCIENCE. THE
ART IS THE CRAFTING AND CREATING OF CONTENT THAT
ADDS VALUE TO PEOPLE’S LIVES, PERSONALLY OR FOR
THEIR BUSINESS.
THE SCIENCE IS THE TACTICS AND TOOLS OF BUILDING
TRIBES AND FOLLOWERS ON THE BIG SOCIAL NETWORKS”
- JEFF BULLAS
#FLBLOGCON

17. SHARE A HORROR STORY. TELL US
ABOUT A NOT SO GREAT INFLUENCER
EXPERIENCE AND WHAT WENT WRONG?
#FLBLOGCON

18. “PEOPLE DO NOT BUY GOODS AND
SERVICES. THEY BUY RELATIONS,
STORIES AND MAGIC.”
- SETH GODIN
#FLBLOGCON

19. SHARE YOUR MOST SUCCESSFUL
BLOGGER/INFLUENCER EVENT WHERE
MAGIC HAPPENED.
WHY WAS IT A SUCCESS?
#FLBLOGCON

20. “THE CORE OF SOCIAL INFLUENCER
MARKETING LIES IN BUILDING A SOLID
RELATIONSHIP TO ENSURE MUTUAL VALUE
CREATION”
- DR. KONSTANZE ALEX-BROWN
#FLBLOGCON

21. AFTER THE PARTY IS OVER:
WHAT DO YOU DO TO MAXIMIZE YOUR ROI?
WHAT DO YOU EXPECT FROM BLOGGERS/
INFLUENCERS?
#FLBLOGCON

22. Q&A
#FLBLOGCON

23. “PEOPLE INFLUENCE PEOPLE. NOTHING
INFLUENCES PEOPLE MORE THAN A
RECOMMENDATION FROM A TRUSTED
FRIEND.”
- MARK ZUCKERBERG
#FLBLOGCON