Prospectus created by my team and I during Project & Portfolio 3.

1. Sweet Like Candy
Prospectus
By
Damian, Qihang, Pernell, Sebastian
1

2. Table of Contents
Treatment Title Page pg.3
Treatment Concept pg.4
Treatment pg.5-13
Differentiating Factor pg.14
Talent pg.15-16
Infographic pg.17
Production schedule pg.18
Team Members pg.19
References pg.20
2

3. SWEET LIKE
CANDY
(CAT RIDGEWAY)
BY: DAMIAN ORTIZ, PERNELL BROWN,
SEBASTIAN LOJO, QIHANG LIU
3

4. CONCEPT
This video will take place at different
homes during quarantine. We will
use footage of couples/families
doing their best to create makeshift
date nights with sweet treats.
4

5. TO SET
THE MOOD
To lead off we will use footage that
moves into the home as the sun is
setting to accompany the build up
at the beginning of the song.
5

6. COUPLE
INTRODUCTION
We will transition to footage of
individuals getting ready as if they
were going on a date.
6

7. CONTINUING
THE FUN
We will proceed to move on with
images depicting the rest of the
night the couple spent together.
7

8. Photo by engin akyurt on UnsplashPhoto by Amin Moshrefi on Unsplash Photo by Randy Kinne on Unsplash 8

9. Photo by Natalie Chaney on Unsplash Photo by Maks Styazhkin on Unsplash
Photo by Muhammad Ruqiyaddin on Unsplash
9

10. Photo by Damir Spanic on Unsplash
Photo by Robert Gramner on Unsplash Photo by Darinka Kievskaya on Unsplash
10

11. 11

12. THE WRAP UP
To end the video we will use shots of sweet
treats representing that the night was ”sweet
like candy”.
12

13. GOOD BUSINESS
DECISION
Background
•Due to the outbreak of the
COVID 19, everyone is
required to stay at home for
self-quarantine
Why Will People
Want to Watch It
•This video shows that staying
at home is not as tedious as
people may expect. On the
other hand, it can be as
sweet as candies.
13

14. Why Is It Different?
Collectivist Society Individualistic
Society
ID EGO SUPEREGO
14

15. Talent
15
Sandhi Gupta- Director
Sandhi is a 2019 Full Sail graduate from the film
degree program. We felt Sandhi would be a
great fit for the director role for this project
because she knows exactly how we operate
here at Full Sail and she has worked with Cat
Ridgeway as an Assistant Director in the past.
She filled that role in February 2020 and did an
outstanding job. Her history working with the
artist and being a Full Sail graduate makes her a
perfect fit. Sandhi has multiple projects that can
be found on IMDB.

16. Talent Cont.
Cat Ridgeway- Artist
Cat Ridgeway is a singer/songwriter located in
Orlando, Florida. She is energetic and very
charismatic. In a perfect world we would have
liked to shoot a music video that highlighted
those qualities. Due to the global pandemic
and social distancing we are unable to do so.
Instead we plan on producing a lyric video that
will connect with her fans and hopefully create
new ones. The lyric video for the song Sweet
Like Candy will tell the story of high school
sweethearts along with other couples. It will
show them adapting to the new norm by
highlighting how they continue to keep the
spark of their relationships going without being
able to leave their homes. The relatability in
these unusual times is what will make this video
special. 16

17. Infographic
17

18. Production Schedule
18

19. Team Members
19
Name Email Phone # Duties
Damian Ortiz dlortiz@student.fullsail.edu 407-414-9916 Proofread, Research,
Design Slides, Branding,
Create Charts
Pernell Brown pdbrown1@student.fullsail.edu 719-377-8118 Proofread, Research,
Design Slides, Branding,
Create Charts
Qihang Liu qliu2@student.fullsail.edu Proofread, Research,
Design Slides, Branding,
Create Charts
Sebastian Lojo salojozuluaga@student.fullsail.edu Proofread, Research,
Design Slides, Branding,
Create Charts

20. References
Watson, A. (2019, August 09). Music album consumption in the U.S. by genre 2018. Retrieved
May 25, 2020, from https://www.statista.com/statistics/310746/share-music-album-sales-us-
genre/
Washenko, A. (2019, October 01). MusicWatch Q2 survey finds 77% Americans listen to music
via streaming. Retrieved May 25, 2020, from https://rainnews.com/musicwatch-q2-survey-
finds-77-americans-listen-to-music-via-streaming/
20