This prospectus proposes a lyric video for the song "Sweet Like Candy" by artist Cat Ridgeway. The video will show couples and families adapting to quarantine by creating homemade date nights with sweet treats. Footage will move between homes as the sun sets, show people getting ready for their dates, and depict their evenings together. The video aims to show that staying home can still be sweet. It will highlight relatability during the pandemic. The team believes this video will connect with existing fans and gain new ones for Cat Ridgeway.
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4. CONCEPT
This video will take place at different
homes during quarantine. We will
use footage of couples/families
doing their best to create makeshift
date nights with sweet treats.
4
5. TO SET
THE MOOD
To lead off we will use footage that
moves into the home as the sun is
setting to accompany the build up
at the beginning of the song.
5
12. THE WRAP UP
To end the video we will use shots of sweet
treats representing that the night was ”sweet
like candy”.
12
13. GOOD BUSINESS
DECISION
Background
•Due to the outbreak of the
COVID 19, everyone is
required to stay at home for
self-quarantine
Why Will People
Want to Watch It
•This video shows that staying
at home is not as tedious as
people may expect. On the
other hand, it can be as
sweet as candies.
13
14. Why Is It Different?
Collectivist Society Individualistic
Society
ID EGO SUPEREGO
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15. Talent
15
Sandhi Gupta- Director
Sandhi is a 2019 Full Sail graduate from the film
degree program. We felt Sandhi would be a
great fit for the director role for this project
because she knows exactly how we operate
here at Full Sail and she has worked with Cat
Ridgeway as an Assistant Director in the past.
She filled that role in February 2020 and did an
outstanding job. Her history working with the
artist and being a Full Sail graduate makes her a
perfect fit. Sandhi has multiple projects that can
be found on IMDB.
16. Talent Cont.
Cat Ridgeway- Artist
Cat Ridgeway is a singer/songwriter located in
Orlando, Florida. She is energetic and very
charismatic. In a perfect world we would have
liked to shoot a music video that highlighted
those qualities. Due to the global pandemic
and social distancing we are unable to do so.
Instead we plan on producing a lyric video that
will connect with her fans and hopefully create
new ones. The lyric video for the song Sweet
Like Candy will tell the story of high school
sweethearts along with other couples. It will
show them adapting to the new norm by
highlighting how they continue to keep the
spark of their relationships going without being
able to leave their homes. The relatability in
these unusual times is what will make this video
special. 16
19. Team Members
19
Name Email Phone # Duties
Damian Ortiz dlortiz@student.fullsail.edu 407-414-9916 Proofread, Research,
Design Slides, Branding,
Create Charts
Pernell Brown pdbrown1@student.fullsail.edu 719-377-8118 Proofread, Research,
Design Slides, Branding,
Create Charts
Qihang Liu qliu2@student.fullsail.edu Proofread, Research,
Design Slides, Branding,
Create Charts
Sebastian Lojo salojozuluaga@student.fullsail.edu Proofread, Research,
Design Slides, Branding,
Create Charts
20. References
Watson, A. (2019, August 09). Music album consumption in the U.S. by genre 2018. Retrieved
May 25, 2020, from https://www.statista.com/statistics/310746/share-music-album-sales-us-
genre/
Washenko, A. (2019, October 01). MusicWatch Q2 survey finds 77% Americans listen to music
via streaming. Retrieved May 25, 2020, from https://rainnews.com/musicwatch-q2-survey-
finds-77-americans-listen-to-music-via-streaming/
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