Social Networking As An Internet Marketing Tool


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How to drive traffic to you website using Facebook, LinkedIn and Twitter.

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Social Networking As An Internet Marketing Tool

  1. 1. Social Networking as an Internet Marketing Tool How to drive traffic to your website using LinkedIn, Facebook, Twitter, etc.
  2. 2. Major Search Web Sites <ul><li>Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, and other services. Google's headquarters, the Googleplex, is located in Mountain View, California. As of June 2008 the company has 19,604 full-time employees. As of October 2007, it is the largest American company (by market cap) that is not part of the Dow Jones Industrial Average. </li></ul>
  3. 3. Major Search Web Sites Google is the most widely used search engine on the Internet with over 60% market share to date.
  4. 4. Google Results <ul><li>Google search results & rankings are primarily derived from two things… </li></ul><ul><li>Content on YOUR site – Up-to-date, keyword-rich content </li></ul><ul><li>Incoming Links from OTHER sites – Other people’s sites linking to YOU – Not you linking to them </li></ul>
  5. 5. Google Results <ul><li>The BEST incoming-link sites have: </li></ul><ul><li>High traffic to their site </li></ul><ul><li>High correlation to your content </li></ul><ul><li>Editable anchor text links </li></ul>
  6. 6. Let’s create incoming links… <ul><li>Great sites available to almost everyone </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  7. 7. <ul><li>LinkedIn </li></ul><ul><li>is a business-oriented </li></ul><ul><li>social networking site </li></ul><ul><li>launched in May 2003 </li></ul><ul><li>mainly used for </li></ul><ul><li>professional networking. </li></ul><ul><li>As of May 2008, it had </li></ul><ul><li>more than 24 million </li></ul><ul><li>registered users, </li></ul><ul><li>spanning 150 industries. </li></ul>You can link to three of your favorite web sites AND edit the anchor text. Plus more.
  8. 8. <ul><li>Facebook </li></ul><ul><li>is a social networking </li></ul><ul><li>website launched on Feb </li></ul><ul><li>2004. Users can join </li></ul><ul><li>networks organized by </li></ul><ul><li>city, workplace, school, </li></ul><ul><li>and region to connect and </li></ul><ul><li>interact with other people. </li></ul><ul><li>People can also add </li></ul><ul><li>friends and send them </li></ul><ul><li>messages, and update </li></ul><ul><li>their personal profile. </li></ul>Post links to new pages daily. You can control anchor text. Plus more.
  9. 9. <ul><li>Twitter </li></ul><ul><li>is a free social </li></ul><ul><li>networking and micro- </li></ul><ul><li>blogging service that </li></ul><ul><li>allows users to send </li></ul><ul><li>updates (otherwise </li></ul><ul><li>known as tweets) </li></ul><ul><li>which are text-based </li></ul><ul><li>posts of up to 140 </li></ul><ul><li>characters in length. </li></ul>You can post links to your website or any other website with your tweets. No anchor text.
  10. 10. Pensacola LEADers 1 <ul><li>Pensacola LEADers </li></ul><ul><li>is Pensacola's oldest </li></ul><ul><li>business referral </li></ul><ul><li>network. Lead-ers </li></ul><ul><li>mission has been </li></ul><ul><li>business networking </li></ul><ul><li>since 1991. The goal </li></ul><ul><li>of PL is to enhance </li></ul><ul><li>the business well- </li></ul><ul><li>being of its members </li></ul><ul><li>and promote the </li></ul><ul><li>business community </li></ul><ul><li>in the Pensacola, </li></ul><ul><li>Florida, Escambia </li></ul><ul><li>County and greater </li></ul><ul><li>Northwest Florida </li></ul><ul><li>area. </li></ul>
  11. 11. <ul><li>Pensacola LEADers </li></ul><ul><li>Presenter Article </li></ul><ul><li>Great place to create an enhanced page with incoming links </li></ul><ul><li>You can link keywords to your site and other sites as well as create anchor text phrases. </li></ul><ul><li>Tons of keyword opportunities </li></ul>Pensacola LEADers 2
  12. 12. <ul><li>Pensacola LEADers </li></ul><ul><li>Member Detail Page </li></ul><ul><li>Add a logo or photo </li></ul><ul><li>Create a descriptive paragraph with your most popular keyword phrases </li></ul><ul><li>Add a list of your products or services. </li></ul><ul><li>Add a link to your website. </li></ul>Pensacola LEADers 3
  13. 13. RESULTS <ul><li>Referring Web Sites to </li></ul>Search Engines Referring Website SOCIAL NETWORKING WEBSITES
  14. 14. Some Popular Social Networking Websites <ul><li> </li></ul><ul><li> </li></ul><ul><li> http:// </li></ul><ul><li>PensacolaLEADers </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Blogs </li></ul>