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Twitter Ideas for a Small Business


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Basic Twitter tips and 9 simple business uses for Twitter.

Published in: Technology

Twitter Ideas for a Small Business

  1. 1. Twitter for Small Business: 10 ideas for YOUR organization Super simple social media strategies P. Jay Massey
  2. 2. What to expect today <ul><li>Definition of Twitter </li></ul><ul><li>Basic Twitter Tips </li></ul><ul><li>Simple Business Case Studies </li></ul><ul><li>Open Discussion </li></ul>
  3. 3. Introductions <ul><li>Who am I? </li></ul><ul><li>Jay Massey – Founder Coco Design </li></ul><ul><li>Established 1994 </li></ul><ul><li>Duties - Develop internet marketing strategy & fire control </li></ul><ul><li>There are no SM experts </li></ul>
  4. 4. Introductions <ul><li>Who are you </li></ul>?
  5. 5. Definition <ul><li>Jack – “What my friends doing?” </li></ul><ul><li>Basically, a one-to-many broadcast network, plus… </li></ul><ul><li>Business – “What are you THINKING?” </li></ul><ul><li>A communications engine </li></ul>
  6. 6. Tips for Use
  7. 7. Tips for use – Slide 1 of 4 <ul><li>Get your Name </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Cocktail Party Etiquette </li></ul><ul><ul><li>Social media websites were developed for people not business </li></ul></ul><ul><li>80/20 Rule </li></ul><ul><ul><li>Interact. Don’t just broadcast </li></ul></ul><ul><ul><li>Give 80%, promote 20% </li></ul></ul>
  8. 8. Tips for use – Slide 2 of 4 <ul><li>Share your expertise </li></ul><ul><ul><li>The people with the highest rankings on Twitter are the ones who aren’t afraid to give something away </li></ul></ul><ul><li>Followers – how to get them </li></ul><ul><ul><li>Follow people/companies that interested you </li></ul></ul><ul><ul><li>Retweet “good stuff” </li></ul></ul><ul><ul><li>Follow those that may be interested in you many will follow you back </li></ul></ul>
  9. 9. Tips for use – Slide 3 of 4 <ul><li>Multiple Account Management </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>CoTweet </li></ul></ul><ul><ul><li>HootSuite </li></ul></ul>
  10. 10. Tips for use – Slide 4 of 4 <ul><li>Advanced Twitter Search </li></ul><ul><ul><li>Search . Twitter . com </li></ul></ul><ul><ul><li>Sushi within 40 Miles </li></ul></ul><ul><li>Let go of control </li></ul><ul><ul><li>Control in social media is an illusion </li></ul></ul><ul><ul><li>Not your playground </li></ul></ul><ul><ul><li>People are in control not business </li></ul></ul><ul><li>Strategy – have one! </li></ul><ul><ul><li>Social media marketing must be part of your overall communications plan </li></ul></ul>
  11. 11. Simple Case Studies
  12. 12. Simple Case Study 1 <ul><li>Business Travel </li></ul><ul><li>Family </li></ul><ul><li>Colleagues </li></ul>
  13. 13. Simple Case Study 2 <ul><li>Public Relations Channel </li></ul><ul><li>Link to corporate blogs, press releases, news items or web sites </li></ul>Blatant self promotion
  14. 14. Simple Case Study 3 <ul><li>Monitor Brand Mentions </li></ul><ul><li>They’re talking… are you listening? </li></ul>
  15. 15. Simple Case Study 4 <ul><li>Mass Communication </li></ul><ul><li>Pine Forest HS band director tweets when the band will return from away games </li></ul>
  16. 16. Simple Case Study 5 <ul><li>Specials </li></ul><ul><li>Post special deals, events, etc. </li></ul>
  17. 17. Simple Case Study 6 <ul><li>Locations </li></ul><ul><li>Manhattan street vendors </li></ul>
  18. 18. Simple Case Study 7 <ul><li>Customer Service </li></ul><ul><li>Turn an irate customer into a brand evangelist </li></ul>
  19. 19. Simple Case Study 8 <ul><li>Sports </li></ul><ul><li>NickSwisher </li></ul><ul><li>Lancearmstrong </li></ul><ul><li>MLBONFOX </li></ul><ul><li>Nytimessports </li></ul><ul><li>YOUR team </li></ul>
  20. 20. Simple Case Study 9 <ul><li>Breaking News </li></ul><ul><li>James Buck, a 29-year-old UC Berkley journalism student, was arrested in Egypt in April 2008. He sent a tweet that said one thing: Arrested The tweet alerted his friends, who contact authorities. Buck was walked out of jail the next day with an Egyptian attorney hired by UC Berkley and the help of the US Embassy. </li></ul>
  21. 21. Simple Case Study 10 <ul><li>What about you? </li></ul><ul><li>Open discussion for local businesses </li></ul>
  22. 22. Thank you very much <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>PLEASE