Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Never Stop Spying Matt Siltala, President [email_address]
Question #1:  Who are  YOUR  online competitors?
Question #2:  Do you know what  they’re  doing?
Question #3:  What are  YOU  doing?
10 Things You Should Be Checking
#1a Page Authority 1a.  Page Authority Open Site Explorer & Majestic SEO Tools!
#1b Domain Authority 1a.  Page Authority Open Site Explorer & Majestic SEO Tools! 1b. Domain Authority
#2 Total Links 2. Total Links Open Site Explorer & Majestic SEO Tools!
#2 Did I Mention Total Links? 2. Anything we can find about LINKS! Open Site Explorer & Majestic SEO Tools!
#3 Social Media Activity
#4 LinkedIn Connections
#5 Are they blogging?
#6 Use other spider tools Identify promotional pages, widgets, etc.
#7 Affiliate programs? What big affiliates do they (or you) have  promoting product or service? What’s the EPC?
#8 Shopping Cart Spying
#9 SpyFu
#10 ReverseInternet.com
What’s  Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to ou...
Download Outwit
Setting up Outwit 1.  Turn off Google Instant 2. Save Preferences
Scrape SERPs Outwit Plugin Window Outwit Button  in Firefox
Outwit Results Bit.ly/pubcon-compint
SEOMoz Pro
Export to CSV
RavenTools Checklist http://bit.ly/reuLvx http://raventools.com/competitive-seo-analysis/
Question #1:  Who are  YOUR  online competitors?
Question #2:  Do  YOU  know what they’re doing?
Question #3:  What are  YOU  gonna do about it?
Sources & All Image Credit: <ul><li>-  http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg   </li></ul><ul><li>- ...
Footnote URLs: http://www.opensiteexplorer.org/ http://www.majesticseo.com/ http://twitter.com/#!/Matt_Siltala/lists http:...
  Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download:   http://www.SlideShare....
Upcoming SlideShare
Loading in …5
×

Competitive Intelligence Pubcon Vegas

0 views

Published on

Published in: Technology, Business
  • Be the first to comment

Competitive Intelligence Pubcon Vegas

  1. 1. Never Stop Spying Matt Siltala, President [email_address]
  2. 2. Question #1: Who are YOUR online competitors?
  3. 3. Question #2: Do you know what they’re doing?
  4. 4. Question #3: What are YOU doing?
  5. 5. 10 Things You Should Be Checking
  6. 6. #1a Page Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools!
  7. 7. #1b Domain Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools! 1b. Domain Authority
  8. 8. #2 Total Links 2. Total Links Open Site Explorer & Majestic SEO Tools!
  9. 9. #2 Did I Mention Total Links? 2. Anything we can find about LINKS! Open Site Explorer & Majestic SEO Tools!
  10. 10. #3 Social Media Activity
  11. 11. #4 LinkedIn Connections
  12. 12. #5 Are they blogging?
  13. 13. #6 Use other spider tools Identify promotional pages, widgets, etc.
  14. 14. #7 Affiliate programs? What big affiliates do they (or you) have promoting product or service? What’s the EPC?
  15. 15. #8 Shopping Cart Spying
  16. 16. #9 SpyFu
  17. 17. #10 ReverseInternet.com
  18. 18. What’s Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)
  19. 19. Download Outwit
  20. 20. Setting up Outwit 1. Turn off Google Instant 2. Save Preferences
  21. 21. Scrape SERPs Outwit Plugin Window Outwit Button in Firefox
  22. 22. Outwit Results Bit.ly/pubcon-compint
  23. 23. SEOMoz Pro
  24. 24. Export to CSV
  25. 25. RavenTools Checklist http://bit.ly/reuLvx http://raventools.com/competitive-seo-analysis/
  26. 26. Question #1: Who are YOUR online competitors?
  27. 27. Question #2: Do YOU know what they’re doing?
  28. 28. Question #3: What are YOU gonna do about it?
  29. 29. Sources & All Image Credit: <ul><li>- http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg </li></ul><ul><li>- http://muddledfairytales.files.wordpress.com/2011/01/siblings.jpg?w=287&h=400 </li></ul><ul><li>- http://rebuildcreditscores.com/blog/wp-content/uploads/2010/05/what-is-eoscar-investigation.png </li></ul><ul><li>- http://activerain.com/image_store/uploads/3/4/9/7/9/ar125535567897943.jpg </li></ul><ul><li>- http://www.entrepreneuressential.com/images/affiliate_networks.jpg </li></ul><ul><li>http://www.keywordcreation.com/images/spyfu_adwords_screenshot.jpg </li></ul><ul><li>http://www.screencast.com </li></ul>
  30. 30. Footnote URLs: http://www.opensiteexplorer.org/ http://www.majesticseo.com/ http://twitter.com/#!/Matt_Siltala/lists http://www.google.com/alerts http://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.com http://www.clickbank.com http://www.linkshare.com http://www.performics.com http://www.outwit.com/ http://www.seomoz.org/tools http://www.97thfloor.com/social-media-for-firefox/ http://www.screamingfrog.co.uk/seo-spider/ http://home.snafu.de/tilman/xenulink.html
  31. 31.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala

×