Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange

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May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.

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Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekOrange

  1. 1. Social Media Basics for Business<br />Facebook, Twitter, LinkedIn, & More<br />
  2. 2. About your Presenter<br />Mike Eldredge – tekOrange<br />Bachelor of Science in Business Administration with emphasis in MIS from The Ohio State University<br />18 Years Web Agency Experience<br />Chief Architect of Infrastructure for former payments company - Internet Transaction Solutions.<br />
  3. 3. About tekOrange<br />Internet Technology provider<br />Assist small to medium businesses with Internet technology for personal or business use<br />Products/Services<br />Web Hosting<br />Web Design/Programming<br />Traditional Web Site Creation/Updates<br />Social Media Setup and maintenance<br />Internet Tablet Sales<br />Phone/Tablet Accessories<br />
  4. 4. Social Media – What is all the fuss about?<br />A category of sites that is based on user participation and user-generated content.1<br />Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. 2<br />http://searchenginewatch.com/define<br />http://www.socialnetworkingwatch.com/all_social_networking_statistics/<br />
  5. 5. Benefits to your Business<br />Customer Service<br />Ability to listen, engage & interact <br />Marketing & Advertising<br />Integration with other digital marketing efforts<br />Search Engine Optimization (SEO)<br />Paid Search Advertising (PPC)<br />Revenue & Lead Generation<br />
  6. 6. Other Social Media Sites?<br />Name popular social media sites?<br />
  7. 7. Popular Social Media Web Sites<br />Facebook<br />LinkedIn<br />Twitter<br />MySpace<br />YouTube<br />Yelp<br />Google Buzz<br />Local Listings – Google, Yahoo, Bing<br />foursquare<br />
  8. 8. More than 500 million active users<br />50% of active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook1<br />Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook2<br />http://www.facebook.com/press/info.php?statistics<br />http://www.socialnetworkingwatch.com/2011/02/facebook-passed-google-yahoo-microsoft-in-user-engagement.html<br />
  9. 9. Twitter is a communication platform that helps businesses stay connected to their customers. <br />Business Uses<br />Share information with customers or prospects <br />gather real-time market intelligence and feedback<br />build relationships with customers, partners and other people<br />Twitter lets you write and read messages (Tweets) of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. <br />The messages are public and you decide what sort of messages you want to receive (follower)<br />More than 200 million members worldwide1<br />http://business.twitter.com/basics/what-is-twitter<br />
  10. 10. Community dedicated to business professional<br />Special Interest Groups for networking with people of similar interests<br />Company Search<br />Full time Resume listing<br />100+ Million Subscribers<br />http://blog.linkedin.com/2011/03/22/linkedin-100-million/<br />
  11. 11. Dedicated to younger demographic<br />Music focused<br />Early site, now seeing membership decline<br />
  12. 12. Collection of online Video<br />20 Million Monthly Visitors, Up from 58,000 in August of 20091<br />Drives traffic to your web site via online users<br />Rich Tools for distribution of video for your web site.<br />http://www.searchenginejournal.com/youtube-video-usage-facts/3754/<br />
  13. 13. Reviews site<br />Can provide positive or negative feedback<br />Means for communicating with customers.<br />SEO Inbound links for web site<br />
  14. 14. Still very early and continually evolving<br />Integrated with Google Gmail. May have Google Doc integration in the future.<br />Allows sharing of images, videos, links<br />Blogging<br />Integration with other Popular social media sites including Twitter.<br />
  15. 15. Local Listings<br />List your business in the local search engine directories for Google, Bing, and Yahoo<br />Your business will appear on a local map when local searches are performed.<br />Landing page available in each area to help improve search ranking.<br />Basic Information Regarding business including Business Name, Street Address, etc…<br />Mobile Application<br />
  16. 16. Mobile Application<br />Takes advantage of GPS technology in mobile devices such as Smart Phones<br />Keeps track of friends and their current location <br />Shows relevant Business near your current location.<br />
  17. 17. Drill down on the Big Three<br />Facebook<br />Twitter<br />LinkedIn<br />
  18. 18. Facebook Demographics<br />
  19. 19. Facebook: A closer look<br />Need individual account. <br />Account is tied to an email address<br />Object of Facebook is to connect with former associates and current friends.<br />Posts by you or your “Friends” will appear on your Wall<br />Chat<br />Poking - When you poke someone, they will receive a poke alert on their home page.<br />
  20. 20. Facebook: A closer look - Fan Pages<br />Multiple Administrators<br />Potential Administrator must first like page prior to being added as an administrator<br />Administrators can send email to their friends to notify them of the page<br />Custom Tabs can be added to every fan page.<br />Tabs allow use of HTML to reflect a custom look. Similar to a web page.<br />
  21. 21. Facebook: A closer look - Applications<br />Web apps that are loaded in the context of Facebook. <br />Can be built with common web site development languages<br />Facebook users must authorize the application before accessing. <br />Once authorized, Facebook sends the application information about the user. <br />Includes name, profile picture, gender, networks, user id, list of friends, and any other information which is publicly available on Facebook. <br />Additional information can be requested by the application as well.<br />
  22. 22. Examples<br />Facebook – Fan Page<br />Facebook - Tabs<br />
  23. 23. Facebook Fan Page – How To<br />1. Login to your Facebook account<br />
  24. 24. Facebook Fan Page - Continued<br />2. At the bottom of the page select the Advertising<br />
  25. 25. Facebook Fan Page - Continued<br />3. Select Facebook Page in the center of the screen and then select to create a page.<br />
  26. 26. Facebook Fan Page - Continued<br />4. Select the type of entity and give your page a name<br />
  27. 27. Facebook Fan Page - Continued<br />5. Your Page is Now Ready for use<br />
  28. 28. Facebook Fan Page - Continued<br />Add an Image (Usually your company logo)<br />Provide Basic Information<br />Post Updates about your company<br />Set up a Link from your web site<br />Enable Mobile access<br />Link to Twitter<br />
  29. 29. Facebook Fan Page - Continued<br />Need at least 25 fans of a page to have a personalized Facebook URL. <br />Once a personalized URL exists, Text Messages can be used to add friends by texting the URL name to 32665<br />
  30. 30. Facebook – Custom Tab<br />
  31. 31. Twitter Demographics<br />
  32. 32. Twitter: A closer look<br />Account<br />Hash Tags<br />hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets in Twitter Search. <br />Clicking on a hashtagged word in any message displays all other Tweets in that category. <br />Hashtags can occur anywhere in the Tweet. <br />Hashtagged words that become very popular are often Trending Topics. <br />Custom Backgrounds<br />3rd Party Tools<br />Tweetdeck<br />Allows update of multiple Twitter accounts as well as other social media outlets at the same time. In addition to Twitter, Facebook, Google Buzz, Foursquare are all supported.<br />
  33. 33. Twitter – Examples (Hashtagging)<br />
  34. 34. Twitter – Example (Custom Background)<br />
  35. 35. LinkedIn Demographics<br />
  36. 36. LinkedIn: A closer Look<br />Company Profiles<br />Post Company Overview<br />List products or services on company profile to attract, showcase and list recommendation from your clients and customers.<br />Associate Employees<br />List Jobs (lower cost than traditional job posting outlets)<br />Groups<br />Groups are communities of professionals who share a common experience, passion, interest, affiliation or goal. Can aid sales through online networking.<br />Can be public or private<br />
  37. 37. Linked In - Example<br />LinkedIn - Adding a Company Profile Page<br />
  38. 38. LinkedIn - Company Profile Page<br />1. Log in to Linked In and Select Companies Link<br />
  39. 39. LinkedIn – Company Profile Page<br />2. Select Add Company from the displayed page. On the displayed page enter name of the company and your email address.<br />
  40. 40. LinkedIn – Company Profile Page<br />3. An email will be sent to your account for verification.<br />
  41. 41. LinkedIn – Company Profile Page<br />4. Once confirmed you are prompted for information about your company<br />
  42. 42. LinkedIn – Company Profile Page<br />Your page is now up and running<br />
  43. 43. About tekOrange<br />Web experts that work as hard as you do!<br />Veterans of the web age. Years of experience with web design, web programming, and hosting infrastructure.<br />A trustworthy partner for your Internet related needs. <br />We set up corporate Facebook accounts, create LinkedIn company profiles & can assist with the design for Twitter backgrounds<br />
  44. 44. Conclusion<br />Questions?<br />Call: 614-602-4282<br />Or email: mike@tekorange.com<br />

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