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Postmodern marketing

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Postmodern marketing

  1. 1. Amir NikKhah
  2. 2. Human-Centered Materialism Rationalism
  3. 3. Customer Loyalty
  4. 4. Did Apple use Kotler’s idea about Customer Loyalty?
  5. 5. RATIONALISM MATERIALISM POSITIVISM INTELLECTUALISM
  6. 6. Friedrich Wilhelm Nietzsche Jean-François Lyotard Jacques Derrida Paul Michel Foucault Martin Heidegger
  7. 7. DIFFERENT CUSTOMERS & DIFFERENT PERCEPTIONS OBJECTIVE PRODECTS  SUBJECTIVE PRODUCTS
  8. 8. PISYCAL ASPECTS OF PRODUCTS  CONCEPTUAL ASPECTS OF PRODUCTS CONSUMPTION > PRODUCT
  9. 9. INTELLECTUAL ROOTS OF POSTMODERN MARKETING HYPER REALITY FRAGMENTATION REVERSAL OF PRODUCTION AND CONSUMPTION DECENTRALIZATION OF CUSTOMER JUXTAPOSITIONS OF OPPOSITES LOSS OF COMMITMENT
  10. 10. SYMBOLS INSTEED OF REAL FACE OF PRODUCTS AND SERVICES
  11. 11. SPECIFICATIONS OF POSTMODERN CUSTOMERS 1) Making Identity by the Used Products or Services 2) Individualism 3) Freedom in Selection 4) Expecting Speed in Action and Responsibility 5) Non-Loyalty 6) Information-Centered 7) Expecting More Profit 8) Diverse Ways of Living with Discordant Value Systems
  12. 12. POSTMODERN MARKETING MIX 1) Product Proliferation 2) Antithesis in Price 3) Presence in Salesroom 4) Participating in Advertisement of Product or Service
  13. 13. POSTMODERN CUSTOMERS PAY MONY FOR SYMBOLIC VALUE OF PRODUCTS OR SERVICES

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