Social Media for Attorneys 101

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Overview of major social networks, benefits for attorneys and tips on privacy settings.

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  • Can be used for all three or for individual reasons
  • Twitter CEO Dick Costolo gave these stats at the Web 2.0 Conference in October
  • Social Media for Attorneys 101

    1. 1. Social Media for Attorneys 101 San Fernando Valley Bar Association Irma Mejia, Member Services Coordinator November 10, 2011
    2. 2. Today’s Program <ul><li>Overview of social media options </li></ul><ul><li>Benefits for attorneys </li></ul><ul><li>Features and Privacy Settings for major social networks </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Google+ </li></ul></ul>
    3. 3. What is social media? <ul><li>Social media is a platform for online interaction. </li></ul><ul><li>Use of the platform is defined by goals </li></ul><ul><li>Set of tools </li></ul><ul><li>Two-way street </li></ul><ul><li>With social media, you are curating an exhibition of your life </li></ul>
    4. 4. Social Media Sites <ul><li>Social Networks: </li></ul><ul><li>Review Sites: </li></ul><ul><li>Blog Sites: </li></ul><ul><li>Media: </li></ul><ul><li>Document Sharing: </li></ul><ul><li>Location Based: </li></ul><ul><li>Attorney Specific: </li></ul>
    5. 5. Facebook: most popular social networking site for all age groups. source: mashable.com/2011/11/04/facebook-most-popular-forrester/
    6. 6. Why should you care? <ul><li>Manage Online Reputation </li></ul>
    7. 7. What are the benefits of social media for attorneys? <ul><li>Professional Development </li></ul><ul><li>Networking </li></ul><ul><li>Marketing </li></ul><ul><li>Legal Research </li></ul><ul><li>Establishing your Expertise </li></ul><ul><li>Personal Entertainment </li></ul>
    8. 8. <ul><li>“ Water Cooler” </li></ul><ul><li>Very Informal </li></ul><ul><li>Sharing is limited to 140 characters </li></ul><ul><li>More than 100 million active users </li></ul><ul><li>250 million daily tweets </li></ul><ul><li>50% of active users log in every day </li></ul><ul><li>Source: mashable.com/2011/10/17/twitter-costolo-stats/ </li></ul>
    9. 11. Hashtags #
    10. 12. Lists
    11. 13. Twitter Settings
    12. 14. Twitter Settings
    13. 15. How Not to Use Twitter
    14. 16. <ul><li>Most formal </li></ul><ul><li>Professional Development </li></ul><ul><li>Networking </li></ul><ul><li>Job Hunting </li></ul><ul><li>More than 135 million members in over 200 countries and territories </li></ul><ul><li>New sign ups at a rate of 2 new members per second </li></ul>source: http://press.linkedin.com/about
    15. 18. Account Settings
    16. 22. <ul><li>“ High School Online” </li></ul><ul><li>More than 800 million active users worldwide </li></ul><ul><li>50% of users log on everyday </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>More than 2 billion posts are liked or commented on every day and 250 million photos uploaded every day </li></ul><ul><li>Average user spends 7 hours and 46 minutes a month on Facebook </li></ul><ul><li>More than 350 million active users access FB through mobile devices </li></ul><ul><li>sources: </li></ul><ul><li>facebook.com/press/info.php?factsheet </li></ul><ul><li>mashable.com/2011/10/21/facebook-infographic </li></ul>
    17. 23. Settings <ul><li>Privacy is possible </li></ul><ul><li>Many settings available </li></ul><ul><li>Tedious but worthwhile to review </li></ul><ul><li>Profile Settings </li></ul><ul><li>Account Settings </li></ul><ul><li>Privacy Settings </li></ul>
    18. 24. Profile Settings
    19. 25. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>1 2 3 4 5 6
    20. 26. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>
    21. 27. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><ul><li>**PUBLIC SEARCH** </li></ul></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>
    22. 28. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>
    23. 29. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><ul><li>Block ex-spouse </li></ul></ul><ul><ul><li>Block Farmville invitations </li></ul></ul><ul><ul><li>Block invitations from the MCLE speaker you accidentally friended </li></ul></ul><ul><li>Chat </li></ul>
    24. 30. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul><ul><ul><li>CHECK SETTINGS!!!! </li></ul></ul>
    25. 31. Personal Profile v. Company Page <ul><li>Personal Profile </li></ul><ul><li>Your personal page on Facebook </li></ul><ul><li>Friends </li></ul><ul><li>Your voice </li></ul><ul><ul><ul><li>Jane Doe Likes Disneyland </li></ul></ul></ul><ul><ul><ul><li>Jane Does commented on John Doe’s Picture </li></ul></ul></ul><ul><li>Personal connections </li></ul><ul><li>Informal </li></ul><ul><li>Privacy settings should be checked regularly </li></ul><ul><li>Company/Firm Page </li></ul><ul><li>Public page for your company/firm on Facebook </li></ul><ul><li>Fans who “Like” you as a company </li></ul><ul><li>The Company voice </li></ul><ul><ul><li>The Law Offices of Jane Doe likes Disneyland </li></ul></ul><ul><ul><li>The Law Offices of Jane Doe is in a relationship with John Doe </li></ul></ul><ul><li>An online storefront </li></ul><ul><ul><li>Less formal than your website </li></ul></ul><ul><ul><li>Not a replacement for a website </li></ul></ul><ul><li>Administrators </li></ul>
    26. 32. Facebook Page $1 to Blanket the Homeless for every new “Like” we get on Facebook in the month of November!
    27. 33. Page Settings
    28. 34. Nestle Facebook PR Debacle &quot;To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted.&quot; Greenpeace vs. Nesetle
    29. 35. Mic Check
    30. 36. Mic Check
    31. 37. Page Insights
    32. 38. <ul><li>Launched beta early 2011 </li></ul><ul><li>Opened to the public September 20 </li></ul><ul><li>25 million unique visitors </li></ul><ul><li>Fastest growing social network </li></ul><ul><li>Brand Pages allowed November 7 </li></ul><ul><li>Neat features: </li></ul><ul><ul><li>Circles – Hangouts – Editable Posts </li></ul></ul><ul><ul><li>Public / Non-Public Posts – Locked Posts </li></ul></ul>
    33. 40. New Features: Lists <ul><li>Quasi-New </li></ul><ul><li>*Smart Lists </li></ul>
    34. 41. Timeline & Subscriptions
    35. 42. New Feature: Subscriptions
    36. 43. Managing Networks <ul><li>Schedule time for social media </li></ul><ul><li>Do not outsource your tweets </li></ul><ul><li>If necessary, use a social network managing tool </li></ul>
    37. 44. Managing Networks
    38. 47. Social Media Workshop Recap <ul><li>Set Goals </li></ul><ul><li>Choose Preferred Platform </li></ul><ul><li>Optimize Privacy Settings for Your Audience </li></ul><ul><li>Use Tools to Manage Social Media Efforts </li></ul><ul><li>Set Aside Time for Social Media </li></ul>
    39. 48. Resources <ul><li>Mashable.com </li></ul><ul><li>Lawyerist.com </li></ul><ul><li>nylawblog.typepad.com </li></ul><ul><li>myshingle.com </li></ul><ul><li>Social Media for Lawyers: The Next Frontier (2010). Carolyn Elefant and Nicole Black. ABA Law Practice Management Section. </li></ul><ul><li>“Ethical Hotspots for Attorneys Using Social Media.” Brian Hemsworth. Valley Lawyer. October 2011. </li></ul>

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