4 P's of Marketing

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this presentation describes the 4 P's of marketing.
price,product place and promotion with an example and case study of red bull.

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4 P's of Marketing

  1. 1. 4 P’s of Marketing
  2. 2. MARKETING MIX PRODUCT PRICE PLACE PROMOTION
  3. 3.  PROPER REACH  INCREASES PROFITS  CONSUMER SATISFACTION
  4. 4. ENSURES SURVIVAL OF PRODUCT IMPROVES CORPORATE IMAGE
  5. 5.  RISKY  CELEBRITY ENDORSEMENTS  BARGAIN HUNTERS
  6. 6. Consumers Marketing Research Marketing Segmentation Product Price Place Promotion
  7. 7. PRODUCT What is product? Sub-variables: Product line, product shape, size, colour, brand name, trade mark, packaging, labeling, after sales service, guarantees etc.
  8. 8. Aspects Brief explanations or examples The appearance Color, size, shape, etc. must meet the consumer needs. The function Able to be used Convenient for use Meeting special needs of customers The cost Production costs must be low enough to earn some profit. High cost, higher price. Too high price, customers unlikely to buy. Features of a product to meet the needs of customers
  9. 9. Price  exchange value of product  Price should b reasonable.  Sub-variables: Credit sales, installment payments, discounts, gifts, etc.
  10. 10.  The pricing policy that a business chooses is often a reflection of the market at which it is aiming. The right price set must take into account of production costs, competitors’ prices and consumers’ purchase ability and demand level.
  11. 11. PLACE Place is the third of the 4 P’s of marketing mix  marketing is about putting the right product, at the right price,at the right place, at the right time. Sub variables- warehousing,transportation
  12. 12. Distribution channel
  13. 13. Distribution strategies Intensive distribution-low price product Exclusive distribution-The product is usually highly priced, and requires the intermediary to place much detail in its sell Selective distribution- common with product such as computers,television
  14. 14. promotion Promotion includes all activities undertaken by an organization to promote it’s product Sub variables-sales promotion, personal selling, public relation, advertising, sponsorship
  15. 15. 1. CONSUMERS 2. COMPETITION 3. Extent of competition
  16. 16. 4. Trade factors 5. Market conditions 6. Government policies
  17. 17. 7. Organizational factors 8. Technological changes 9. Globalization
  18. 18. Analysing External and Internal Environment
  19. 19. Determining Marketing Objectives and Detailed Planning
  20. 20. Testing the Mix and Implementing the Marketing Mix
  21. 21. Monitoring Operations
  22. 22.  POLITICAL VARIABLE:- The political environment in any country is always influenced by its legislatures , which are its law making bodies.  Eg: changes in tax policy ,rules regulations etc.
  23. 23.  Social Environment:- Social environment is formed by the society around the business. BUSINESS EMPLOYEES COSTOMER S GOVERNME NT SHAREHOL DER
  24. 24.  Technological Environment:- Technology keeps on changing very fast. An innovation of today may be a history tomorrow.  Eg: Software updates, electronic good, fashion.
  25. 25.  Natural environment:- Natural environment includes land, minerals, oil, water etc . As natural resources are very less it must be used properly. Eg:- Climatic condition , natural resources.
  26. 26.  Demographic Environment:- Demographic environment includes factors affecting population such as age, income, sex, occupation, lifestyle, education etc. Eg:- Pricing of a commodity.
  27. 27.  Economic environment:- Economic environment of a nation includes economic conditions like national income, per capita income etc and economic policies formulated by the government. Eg:- Export Import policies.
  28. 28. Case Study Dietrich Matischitz launched red bull in 1987. Annual sales of around 4 billion cans in 160 countries.
  29. 29. Marketing Mix Product Price Place Promotion
  30. 30. Promotional Approaches Above the Line : Press Television Radio Internet Below the Line : Event Marketing in sports a)Redbull X fighters b)Red bull air race
  31. 31. It adopts a progressive marketing strategy which is constantly evolving to push the brand forward. Social and digital media is at the heart of all its promotions. It allows it to adapt t o techno n social changes Conclusion
  32. 32.  MANMEET KAUR SAINI 40  RAMYA KATA 17  NEETA GHULE 09  TANVI SHETTY 47  SHIVALALITHA PILLAI 33  JASMEET KAUR JOLLY 15  VRIDDHEE GOEL 10

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