When Opportunity Meets Action by White Sheep Social Marketing


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Learn how Google can give you what you need to use Social Media to position your company to increase profitable connections and make sales.

Some information provided by SEOMoz.org - a great free resource for SEO learning.

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  • When Opportunity Meets Action by White Sheep Social Marketing

    1. 1. When Opportunity Meets Action Using Search Engine Optimization and Social Media to Increase Your Business By: Sherry Callahan & Colleen Foshee (817-821-4223) (817) 798-6606 White Sheep Social Marketing www.WhiteSheepSocialMarketing.com
    2. 2. What you will learn today: <ul><li>How the “online search” world works (Google ) </li></ul><ul><li>Your most significant opportunity for getting found online </li></ul><ul><li>Super charged tactics for connecting with your target audience and giving them what they want </li></ul>
    3. 3. How Search Engines Work
    4. 5. What is what after you search?
    5. 6. Getting Found Online Our Focus Today (SEO = Search Engine optimization)
    6. 7. Your BIG Opportunity Keywords
    7. 8. Keywords Keywords are those words that people (potential consumers) type in search engines (such as Google) in order to find a product, service or information. Keyword versus Long-tail Keyword
    8. 9. Where Do I Use Keywords ? <ul><li>Keywords are used on the back-end of your Website (meta description, meta keywords, headings and page descriptions) </li></ul><ul><li>Keywords are used in the titles or the body of articles posted on your Facebook Business Page or your Blog to drive traffic to your business. </li></ul>
    9. 10. Back End Keywords in your website code
    10. 12. What the title tag looks like in the website source code
    11. 13. Front End Keywords In your website content, blogs, social media posts
    12. 14. Keywords inserted in the Notes section of Facebook Longtail Keyword = ADA building elements are tax deductible
    13. 15. Used as the Note title
    14. 17. How Do I Find Keywords ? <ul><li>Google Adwords Tool </li></ul><ul><li>Keyword Optimizer Pro </li></ul><ul><li>Search Marketing Companies </li></ul><ul><li>SEO Tools </li></ul>
    15. 21. This number is the one that matters
    16. 22. Remember: You are looking for high search numbers and low competition numbers .
    17. 23. The Right Keywords = People coming to YOUR : -Website -Business Facebook Page -Blog - Social Media Account
    18. 24. Another Example… I did a search on the word “ Faith ” There are 22 people A DAY who type in the following phrase in Google: “ The Lord has more faith in me than I have in myself” NO competition – No other website uses this phrase as a keyword . I used it as a “tag” on my blog.
    19. 25. Results? Site is # 1 on Google Keyword Phrase used in Blog AND Facebook Tag: “ The Lord has more faith in me than I have in myself ”
    20. 26. Let’s Search for “Energy Drinks”
    21. 27. Examples of Long-Tail Keyword Power Search on Energy Drinks #Inquiries Keyword Phrase per Day Competition Energy Drinks 1,146 529,064 energy shotssports drinks private label energy drinks 204 0 energy drinks and adverse effects 84 1 caffein in energy drinks 80 3 what are in energy drinks 75 4 physical effects from energy drinks 72 1 behavior prombles from energy drinks 61 0
    22. 28. What’s the EASIEST route to quickly become visible online? Set up a Facebook Business Page and use Keywords in Notes https://www.facebook.com/page
    23. 29. Adding “Tags” (Keywords) to your Notes (Articles or Blog posts) Tags = Keywords NOTE: Put a comma between keywords
    24. 30. Refresher: Where ELSE Do I Use Keywords ? <ul><li>I nserted in the back-end of your website to drive traffic to your website. </li></ul><ul><li>Title </li></ul><ul><li>Meta Description </li></ul><ul><li>Meta Keywords </li></ul><ul><li>Headings </li></ul><ul><li>Each Page has it’s own Meta Description </li></ul>
    25. 31. What’s the BEST route to take to build your online business? <ul><li>Your business website should absolutely be optimized with the right keywords </li></ul><ul><li>You should have a professional business Facebook page and be posting in the Notes section with keywords as titles and tags </li></ul><ul><li>Use your Blog to insert keywords as tags </li></ul>
    26. 32. Remember:
    27. 33. How can YOU be the one found? <ul><li>Understand the importance of keywords. </li></ul><ul><li>Use them correctly and deliberately. </li></ul>
    28. 34. Let’s Help Each Other <ul><li>“ LIKE” each other’s Facebook business page </li></ul><ul><li>“ LIKE” each other’s comments and articles on the Facebook Business Page </li></ul><ul><li>Sign up on each other’s BLOG to receive information (RSS Feed) </li></ul><ul><li>Comment on each other’s BLOG </li></ul><ul><li>Romans 14:19 “So then we pursue the things which make for peace and the building up of one another.” </li></ul>
    29. 35. Thank You! Presented by Colleen Foshee www.whitesheepsocialmarketing.com