6. Acquire KnowledgeAcquire Knowledge
Develop AttitudesDevelop Attitudes
Develop SkillsDevelop Skills
To InteractTo Interact
To NegotiateTo Negotiate
To communicate withTo communicate with
people from diversepeople from diverse
groupsgroups
11. Refers to cultural patterns
that set apart some
segment of a society’s
population.
It can be based on age,
ethnicity, residence, sexual,
preference, occupation,
and many other factors.
12. In termsIn terms
of a generalof a general
sense ofsense of
culture.culture.
In termsIn terms
of a specificof a specific
sense ofsense of
subsub
-cultures.-cultures.
•what in mean to peoplewhat in mean to people..
•the various groups we belong tothe various groups we belong to
involve particular sets of normsinvolve particular sets of norms
that apply only when wethat apply only when we
participate in these groups.participate in these groups.
13. Permitting
specialized activity
• subcultures carry
the knowledge
necessary to
perform specialized
tasks.
Identity in mass
society
• subcultures also
provide a source
of identity in mass
society. Cultural adaptation
and change
• Subcultures’ function
is to serve as a source
of adaptation of
society.