JMCM Productions was founded by Jared Musson and Christian Mansfield to create music videos. They aim to create an intense music video for the Arctic Monkeys song "R U Mine?" featuring a range of camera shots in different locations. The video's basic plot involves two friends competing for the affection of the same woman, who leads them on by leaving them both asking "R U Mine?". JMCM Productions is seeking funding to produce this professional-quality music video for the unique song.