This document outlines the research and planning for a music video. It discusses influences including the Pierces, Mad Men, and the song "Pata Pata". Research included 1950s advertising styles and whether the performers would be signed to a major label. Storyboards were created to plan the scenes, locations, costumes, and camera angles. Considerable planning went into conveying the performers' glamorous star image to match the song.

1. Evaluating music video
Research and planning

2. Outline the development of
the concept
• My influences were the pierces, Mad Men and the song
‘Pata Pata’ by Temi Dollface.
• I wanted to use the song ‘boring’ by the Pierces which is
about how the glamorous lifestyle is boring. It raises issues
such as- drugs, sex and consumerism.
• The key media concepts we looked at were audience which
were primarily females in the age range of 13-25.

3. Research we included
•
We looked at ‘mad men’ 50’s advertising.
•
We researched if our singers would be independent or they
would be signed to a record label- we thought they would be
signed to a major label with a mainly mass market.

4. Explain what you did, why you
did it and the impact of doing it.
• I researched into our music video this helped us
decide the image of our singers/performers.
• Here are some music videos that influenced the
music video image and setting.
• http://www.youtube.com/watch?v=GXbk3OL-t-s
• http://www.youtube.com/watch?v=7EinxcEiDNU
• https://www.youtube.com/watch?
v=TOrnUquxtwA&feature=player_embedded

5. We needed to research into
conventions and real media texts.
•
It has to have a rhythm the cuts in editing to the song.
•
In the music video the performers/singers had to lip-sync to the song to
look realistic that they were singing and it was obviously their song.
•
We also used the element of repetition to convey the singers image of
‘glamour’ and to link the song.

6. • In summary I learnt about the research of music videos takes a lot of
time and preparation. This is especially to convey your image and idea
and the stars image.
• We looked at the glamorous star image of: the Pierces, Britney Spears,
Pretty Reckless.

7. • For the music video a lot of consideration was put into
Location, props and costume. This is because we want to
give the singers a star image and to also make the music
video look good.

8. Research into the set design
• In the music video there our three main scenes: Sofa, Bedroom & Red
Curtain. Here are some pictures of our set design and the music video.

9. Planning
• The production key parts
• Planning is different from research as it is about
organizing my music video.

10. Storyboarding/animatic
•
I find using storyboards is much easier to communicate your visual and dramatic ideas for a
music video.
•
Storyboards add any additional details and creating a detailed version with action, camera
and lighting directions.
•
I think the storyboard is an important piece of communication between the members of the
film crew as it provides a common outline which everyone.

11. Aspects of planning that were
important to the shoot
• The shooting schedule was very important as it
helped us to organize our time and when to fit in
each of the shots.
• The casting was very important as the girls had to be
able to convey the star image and be able to lip sync.

12. Evaluation
• Researching for the music video was very important in
informing how I wanted to produce it.
• I find that the planning went very well to plan as we got to
include extra scenes in our music video.
• An area of development would be more shooting angles in
the lip syncing scenes.