How to Attract an Indie Rock Audience with Magazine Design
1. How did I attract/ address my audience?
For my front cover I have attracted my audience I have used a very unique masthead font that is
likely to catch the ‘indie rock’ type of audience, I think this because the people who enjoy indie rock
are very different in the scene of clothing and style, so I believe that they would relate to this.On the
front, I have attracted my audience by advertising incentives such as ‘free Jake Bugg poster’ and ‘My
Morning jacket CD inside’. This will attract my audience as it involves the bands/ artist that fit into
the Indie-Rock category. Also my front cover shows articles in the Magazine based on Indie- rock,
for example ‘NEED TO KNOW ABOUT INDIE-ROCK’ and ‘most underrated artists in the Indie-Rock
scene’ are both articles of my magazine, and this is highly likely to attract people who enjoy indie
rock. Also my cover star will attract the audience as his clothing is much like what someone who likes
the Indie- Rock scene would wear. I also know the colour scheme of the magazine, Black, Red White,
will attract people who like indie-rock music because they selected them in the questionnaires. I also
attracted my audience with the colours I used, for example my masthead is white on top of a black
background, these colours contrast and makes the masthead stand out more to catch the viewer’s
eye.