The song is called "Holding on & Letting Go" by Ross Copperman. The video will tell the story of a man over 18 years from being abandoned as a baby to living a life of crime and sin. It will show his anger and jealousy at the world. The genre is indie to portray a realistic perspective on life. The target audience is 16 and up since it's about breakups. The video will start without audio to introduce the character's beginning in a memorable way and connect the pacing of the story to the tempo of the slow, calm song.

1. ‘HOLDING ON & LETTING GO’

2. INFORMATION ABOUT THE SONG
• Our song is called Holding on & letting go, it’s a song by Ross
Copperman. The song has no music video, which makes it
easier for us to do what we want with it because we don’t have
to be like any other video.
Here is a link to our video
http://www.youtube.com/watch?v=Awr_jzijeIU

3. CONCEPT
• We plan on our video being a narrative & performance video. The basic
concept is that you see a week in the life of a lost man, the video starts off
with a woman leaving a baby in a trashcan, then it skips forward 18
years, you see him committing crime & making bad choices, throughout the
video you’ll see him committing sins daily, sins we wouldn’t even think of
doing, the video just shows how angry & jealous the guy is of the world.

4. INFLUENCES
• Our main influences was 1 of the previous St Peters media
videos, our video is aimed to be a lot like that, only we’ll show a
more detailed story & we will have someone performing as well.
Other than this our video is originally from our own concept
which we have thought of and developed the storyline
ourselves.

5. TARGET AUDIENCE & GENRE
• The genre of our song is Indie, we have decided to use this
genre in order to make it a realistic aspect of life and reality.
Also Indie is very unique and outgoing genre which we felt as if
our idea could be in relation to this type of genre.
• The audience is mainly people from the age of 16 and
onwards, it’s a breakup song so most people could relate to it.
We think this is the right target audience because we feel that
16 such as teenagers is the age which we feel most people form
into relationships and form close bonds with the opposite sex.

6. MUSIC STRUCTURE
• The structure of our video will be in a form of a storyline, the
video will start with the beginning of the main characters life. In
the introduction there will be no audio because of how we want
this part of the storyline to come across to the audience, we
want this part of the video to be the most memorable and
effective.
• The tempo of the song is very slow and calm, our video however
will be at a different pace because of how fast we want to tell
the whole story.
• As the music video starts and we see a change in pace in the
audio this will be related to the pace of the storyline in order to
have a connection with the pace of how fast the audio is going.

7. PROPS
We see various different props being used throughout the whole video, such as:
•
First scene we see a baby doll being used as a real life baby
•
Second scene we see a school boy in his school uniform
•
Later on in the video we see a knife being used
•
We also use a calendar to show the progress of the time of the kid growing up
•
We see the kid carrying a bag which he keeps everything he steals
•
Drugs which won’t be seen

8. ANDREW GOODWIN’S CONVENTIONS
• Our video will be demonstrating the indie genre, our artist will be dressed
unique to make him look more realistic.
• There is a relationship between visuals & lyrics which the audience will be able
to engage with and understand the connection between the two.
• There is a relationship between music & visuals. There will definitely be a
relationship between the music & visuals, our artist will be performing the
lyrics
• We do plan to use a lot of music conventions such as a lot of close ups to
show the emotions of our characters.
• In the video we will have a female, who will be dominated by the male
character, that’s to show the whole male dominance and the influence it has
on the female.
• There won’t be any intertextual references in our video, however our video will
most likely to be similar to other videos.