What Is an Online Social Network? The Difference Between Social Networks and Portals, The Growth of Social Networks and Online Communities, Turning Social Networks into Businesses, Types of Social Networks and Their Business Models, Social Network Features and Technologies, The Future of Social Networks.

1. INFORMATION TECHNOLOGY
FOR BUSINESS-II
Mr.Chethan.S,
Assistant Professor,
Department of Management,
Acharya Institute of Graduate Studies
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CHAPTER-5
SOCIAL NETWORKS AND
ONLINE COMMUNITIES
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3. What is Online Social
Network?
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Introduction
● Human nature by default has been programmed to be
socially active to a certain extent. Some people are
more active, while others are less so!
● However, people have always been looking for ways
to connect and network with each other. And, in this
age of digitisation, people have found ways to be
socially active on the internet, which is possible with
the advent of the numerous social networking
platforms and apps.
● Now, even relationships begin, grow and end on
social media. People no longer need a personal
handshake or face-to-face meeting.
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Online Social Network
● An online service or site to facilitate social interaction to
help individuals find others of a common interest,
establish a forum for discussion, and exchange
information.
● A social networking service or SNS is an online platform
which people use to build social networks or social
relationships with other people who share similar
personal or career content, interests, activities,
backgrounds or real-life connections.
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5. Social Networking
examples?
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6. Difference between Social
Network and Portals
● Social networks:
Generally, it refers to the network which reflects social interactions and
interpersonal relationships which allows the individuals with the help of a
website ( as a means) to come together in order to share some information,
pictures, as well as videos of their own concern. Hence, they are somehow
limited to everyone and defines a set of social actors only.
● Portals:
They are actually a web portal or a website which can be also termed as a
'gateway' in the form of a world wide web site.
Therefore, it is relatively more dynamic than a social network. For instance,
we can include Yahoo, excite, Microsoft network and many more as some
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Online communities
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11. Growth of Social
Networks and Online
communities
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Turning Social
Networks into Business
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Types of Social Networks?
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BUSINESS MODELS
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The
Importance
of
Technology
in Social
Media
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1. RFID for Social Media
Using RFID for social media creates greater engagement at your
brand activation, dance party, trade show or marketing event. Our
RFID wristbands, RFID key fobs or RFID cards can all be connected
with an event attendees social media account and scanned or tapped
on an RFID reader to create moments that are posted and shared with
friends, amplifying your event to thousands of people across their
social network.
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23. 2. Augmented Reality
AR and mixed reality are some of the most popular social
media application features. There are a number of use cases
that social media houses experiment with when integrating
AR with their applications but the one that has witnessed
mass popularity is the use of face filters. Popularized by
Snapchat, AR-driven filters are used by both individuals
and businesses to deliver engaging content.
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25. 3. Artificial Intelligence
● Out of all the new-age technologies that you will read about
impacting the social media sector, the one name which will be
placed on the top is Artificial Intelligence.
● AI is a prime component of every social media platform active
in the market today. This is the number one reason why the
technology is now involved in the social media app
development cost on a default note.
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4. Blockchain
Blockchain-integrated social media is a
quickly growing sector that brings
decentralized and permissionless
blockchain protocols to platforms built
for facilitating connection and
content-sharing between people.
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5. IoT
The Internet of things (IoT) describes physical objects
(or groups of such objects) with sensors, processing
ability, software, and other technologies that connect and
exchange data with other devices and systems over the
Internet or other communications networks.
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Future of Social Media

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