2. What is Social Media?
Social media are Internet sites where people
interact freely, sharing and discussing
information about each other and their lives,
using a multimedia mix of personal words,
pictures, videos and audio.
At these Web sites, individuals and groups
create and exchange content and engage in
person-to-person conversations.
There are lots of well-known sites such as
Facebook, LinkedIn, Twitter, YouTube,
Pinterest, Instagram, Snapchat, MySpace,
Flickr, WordPress, Blogger, Typepad,
LiveJournal, Wikipedia, Wetpaint, Wikidot,
Second Life, Reddit, Lulu and others.
3. Characteristics of different types of Social Media
• Online Social Networking- Services that allow you to connect with
other people of similar interests and background. Usually they consist
of a profile, various ways to interact with other users, ability to setup
groups, etc. (Facebook , LinkedIn)
• Bookmarking Sites - Services that allow you to save, organize and
manage links to various websites and resources around the
internet. Most allow you to “tag” your links to make them easy to search
and share. (Delicious , StumbleUpon)
• Social News - Services that allow people to post various news items or
links to outside articles and then allows it’s users to ”vote” on the items.
(Digg , Reddit)
• Media Sharing - Services that allow you to upload and share various
media such as pictures and video. (Youtube, Flickr)
• Microblogging - Services that focus on short updates that are pushed
out to anyone subscribed to receive the updates. (Twitter)
4. Technologies and Techniques involved in Social Media
• FOAF (Friend Of A Friend) - machine readable ontology
describing persons, their activities and their relations to other
people and objects.
• XHTML Friends Network (XFN)- provides a simple way to
represent human relationships using links.
• lOGin- is a form of single sign-on using
existing login information from a social networking service.
• Data Mining - Data mining is part of a group of concepts or
techniques related to business intelligence, or e-business
intelligence. It involves obtaining information from a variety of
sources that is stored in a data warehouse.
5. Technologies Shaping the Future of Social Media
• The Arduino- connecting real life objects to
social networks, like Twitter.
• RFID Tags (Radio Frequency Identification)-
used commercially for inventory tracking
• Augmented Reality- goals revolve around
tagging inanimate objects, but someday biometric
face recognition could be used to attach metadata
to real people
• Natural Language Processing- seeks to
automatically categorize and understand that
which humans understand with ease.
• Mind Reading- idea of being able to control an
interface without the use of your fine motor skills
has massive implications for human computer
interaction.
6. Social media marketing
Social Media in marketing as a
communications tool makes the
companies accessible to those
interested in their product and make
them visible to those who have no
knowledge of their products.
These companies use social media to
create buzz, learn from and target
customers. It's the only form of
marketing that can finger consumers at
each and every stage of the consumer
decision journey.
9. The influence of social
media on political activism
during the Arab Uprisings
showing its emerging role in
changing political regime
Finding business associates
and consultants is easy on
LinkedIn.
10. Social networking Web sites are
helping businesses advertise,
thus social networking Web
sites are benefiting businesses
- economically.
Social networking Web sites are
helping education by allowing
teachers and coaches to post club
meeting times, school projects,
and even homework on these
sites.
11. Negative impact of social media on teens
• Over Addiction
• Hampering Studies
• Rumours over media
• Security Issues
• Cyber Bullying
• Health Issues like sleep deprivation
• Sexual experimentation
and sexting
• Indulgence into Cyber Crime
