Keynote talk at The Toronto District School Board's #Guidance2013 Connecting Through Technology presented by Cher Jones, An overview of the most popular social media issues, websites, ideas and advice every educator needs to know to keep up in 2013.

1. A Guidance Counsellor’s Guide to
what’s #trending in social media
@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB

2. Less then 10 years ago…
@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB

3. FACEBOOK didn’t exist
http://facebook.com

4. TWITTER was still a sound

5. The CLOUD was in the sky

6. 4G was a parking space

7. LINKEDIN was a prison

8. APPLICATIONS were what you sent to college

9. SKYPE was a typo

10. Less then 10 years ago
“Facebook didn't exist,
Twitter was still a sound,
the cloud was still in the sky,
4G was a parking place,
LinkedIn was a prison,
applications were what you sent to college,
and Skype was a typo."
-Thomas Friedman,
NY Times columnist & Pulitzer Prize winning author

11. It’s easy to feel overwhelmed by it all

12. It’s just a really fast communications channel

13. Today’s talking points
• If social media were high school
kids (An overview of the top social sites
in 2013)
• How social media is being used by
students, teachers and counsellors
• What’s #trending on social media
• A little advice from me
• Questions

14. If social media were a high school in 2013…

15. Facebook would be the popular kid
Facebook “The Big Man”

16. Twitter would be the chatty one
Twitter aka “The reporter”

17. YouTube would be the drama kid
YouTube aka Mr. Hollywood

18. Pinterest would be the cheerleader
Pinterest aka Material Girl

19. Linkedin would be the kid who’s going places
Linkedin Student Body President

20. Tumblr is the self expressed explorer kid
Tumblr “The self-expressed explorer”

21. Instagram is the “Hey look at me!” kid

22. SnapChat would be that kid who disappears

23. Google Plus would be the rich kid with tech toys
Google Plus

24. How are students using it

25. How educators are using it

26. Facebook resource for counsellors
This resource examines four
key areas that affect school
counselors in the technology
world:
1. Developing their school's
Internet policy
2. Responding to online
incidents that impact learning
conditions
3. Detecting at-risk behavior
4. Teaching their students
"digital citizenship"

27. What’s #TRENDING in 2013?

28. #Mobile

29. #Video

30. #Gamification

31. #PersonalBranding
#PersonalBranding

32. #Privacy
#Privacy

33. #Newsjacking

34. #Memes
#Memes

37. #Influencers

38. #Crowdsourcing

39. My two cents

40. Don’t ignore social media (it’s not a fad)

41. Learn the language

42. Develop policies and guidelines

43. Don’t start without these

44. You can’t be on every social media channel

45. Involve students in the process

46. Identify and leverage influencers

47. Make your content bite-sized

48. Share and curate content others will value
Will someone want to share it?

49. Measure your efforts

50. Have fun and be creative

51. Continue to learn because she’s coming
She’s coming

52. Questions?

53. Thank you! Let’s get connected.
Cher Jones
Social Media Speaker &Trainer, Socially Active
Cher is an accomplished corporate communications
and PR professional with 15 years of experience.
She has worked with several leading Canadian
companies and for one of the largest municipal
governments in Canada. Through her company
Socially Active, she provides fun and highly engaging
social media training workshops, coaching sessions,
talks and keynotes. Cher helps businesses and
organizations educate their employees with the
knowledge needed to participate responsibly,
effectively and strategically online. She`s often invited
to share her social media knowledge and experience
at conventions, corporate events and on industry
panels.
For more information:
www.sociallyactive.ca
cher@sociallyactive.ca
416-970-0546
Linkedin: ca.linkedin.com/in/itscherjones/
Twitter: http://twitter.com/itscherjones