Uploaded byCher Jones
How social media can make or break your job search.-Fall 2012
The document discusses the impact of social media on job hunting, highlighting that over 80% of employers use social media for recruitment. It outlines common reasons candidates are not hired or selected based on their online presence and provides profile advice for job seekers. The final messages emphasize the importance of maintaining a positive personal brand and actively managing online profiles.
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How social media can make or break your job search.-Fall 2012
- 1. The Socially ActiveJob Hunter “Can social media really make or break my job search?” Moderated by Cher Jones
- 2. sociallyactive.ca Can social mediareally make or break my job search? What we’ll be talking about today • Recruiting and screening with social media • Why candidates do and don’t get the job • How to check your online rep • Personal profile advice • Job hunting strategies for each platform • Final thoughts
- 3. PAYE LEARNING FORUM2012 80.2 % of Employers Use Social Media to Recruit Candidates • 86.6% LinkedIn • 55.3% Facebook • 46.6% Twitter • 16.1% Blogs • 11.6% YouTube • 64% use at least two of the above (Jobvite Social Recruiting Survey-2011)
- 4. sociallyactive.ca Ask the panel... “How has your company used social media to share a new position?”
- 5. PAYE LEARNING FORUM2012 When do employers start checking you out online? 47% before the first contact 27% after the phone interview 4% before the offer 2011 survey results from Reppler.com/Lab42
- 6. sociallyactive.ca Candidates are NOThired because • Posted inappropriate pictures/info • Shared confidential info about a past employer • Made discriminatory comments • Lied about their qualifications • Bad mouthed past employer • Showed poor communication skills
- 7. PAYE LEARNING FORUM2012 Ask the panel... “Do you expect your candidates to be squeaky clean? What’s okay?”
- 8. sociallyactive.ca Candidates are hiredbecause • Accounts supported qualifications • Awards & accolades were visible • Showcased a good “feel”/fit • Conveyed a professional image • Displayed creativity • Had good references
- 9. PAYE LEARNING FORUM2012 Have you Googled yourself lately?
- 10. sociallyactive.ca Ask the panel... “How do you feel when you can’t find anything about a candidate online?”
- 11. PAYE LEARNING FORUM2012 Profile Advice • Complete it! • Always use a close up picture • Great headlines engage • Bios are worth your time • Customize URL • Keep them consistent • Update regularly
- 12. sociallyactive.ca Check your accountswhen you are logged out of them
- 13. PAYE LEARNING FORUM2012 Ask the panel... “How much time is spent checking out an individual applicant’s profile?” (Is it a deep dive or just surface level?)
- 14. sociallyactive.ca Each network canbe used as a tool in your job hunt.
- 15. PAYE LEARNING FORUM2012 Ask the panel... “How can a job hunter tactfully reach out to an employer using social media?”
- 16. sociallyactive.ca Final words of advice? • You don’t have to be on all social sites. • Being social isn’t all about you. • Always be aware of your personal brand. • Review your privacy settings. • Nothing is private once you post it. • Regularly audit your accounts.
- 17. Questions? Let’s connect on twitter @itscherjones Visit www.sociallyactive.ca to see this again
Editor's Notes
- #15 Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function