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Your Social Media Brand Starts With A Plan


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Your Social Media Brand Starts With A Plan

  1. 1. Your Social Media Brand STARTS WITH A PLAN Presented to Toronto Hispanic Chamber of Commerce By Socially Active’s Lead Trainer Cher Jones
  2. 2. Social media is the new telephone
  3. 3. What is social media good for?
  4. 4. You can use it to … • Provide customer service • Educate your clients • Increase sales • Manage relationships with customers • Share special offer promotions • Research your competitors • Increase brand awareness • Develop new products • Public relations and communications
  5. 5.
  6. 6. It may be free to sign up but.... Social media isn’t really free
  7. 7. Costs to consider •Your time listening and engaging •Content creation and sharing •Staffing costs for the above activities •Ongoing training and development •External service fees (ie design) •Advertising to spread the word Social media isn’t really free
  8. 8. Wait! Before you go on... There’s a few things you need to know
  9. 9. You need to know • Who is your audience? • Where are they online? • What do they want from you? • What will you share? • How often are you able to engage? • How will you monitor your account(s)? • How will you handle negative situations
  10. 10. Know your social personaImage source : Social Media Explorer
  11. 11. And knowing is half the battle !
  12. 12. There are a lot of options…
  13. 13. Each network requiresa tailored approach
  14. 14. You’ve got to focus on engagement
  15. 15. Spread your reach with Twitter
  16. 16. LinkedinBuild your professional reputation
  17. 17. Your customers want to tune in
  18. 18. Be found with Google Plus
  19. 19. Drive traffic visually
  20. 20. All of your content should live here (or on your website)
  21. 21. Social Media Spring Cleaning Checklist  Make your website social (if it’s not)  Update your profile photos  Review your "About" section.  Test the link to your website.  Like & Follow those that provide value  Unlike & Un-follow those that don’t  Evaluate your past content  Do you have the URL?  Review your pictures  Delete un-used apps  Share moderation guidelines
  22. 22. It’s NOT a numbers game So stop worrying about how many likes, followers, connections, subscribers and +1s you have right now.
  23. 23. It may not a numbers game but... You need to measure your investment
  24. 24. There also tons of tools to help you Monitor Measure Engage Post
  25. 25. Final Thoughts• Social Media requires a lot of work to be effective.• Content is still king; especially pictures and videos• Being social isn’t always about you, think value & “share-ability”• You don’t have to use every social media site• Focus on quality, frequency and engagement
  26. 26. Questions? Don’t be afraid to ask!
  27. 27. Your employees have questions about social media. We can help you answer them!Visit for more information