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Your Social Media Brand Starts With A Plan

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Cher Jones
Cher Jones
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Your Social Media Brand STARTS WITH A PLAN Presented to Toronto Hispanic Chamber of Commerce By Socially Active’s Lead Trainer Cher Jones www.sociallyactive.ca
Social media is the new telephone www.sociallyactive.ca
What is social media good for? www.sociallyactive.ca
You can use it to … • Provide customer service • Educate your clients • Increase sales • Manage relationships with customers • Share special offer promotions • Research your competitors • Increase brand awareness • Develop new products • Public relations and communications www.sociallyactive.ca
www.sociallyactive.ca
It may be free to sign up but.... Social media isn’t really free www.sociallyactive.ca
Costs to consider •Your time listening and engaging •Content creation and sharing •Staffing costs for the above activities •Ongoing training and development •External service fees (ie design) •Advertising to spread the word Social media isn’t really free www.sociallyactive.ca
Wait! Before you go on... There’s a few things you need to know
You need to know • Who is your audience? • Where are they online? • What do they want from you? • What will you share? • How often are you able to engage? • How will you monitor your account(s)? • How will you handle negative situations www.sociallyactive.ca
Know your social persona Image source : Social Media Explorer www.sociallyactive.ca
And knowing is half the battle ! www.sociallyactive.ca
There are a lot of options… www.sociallyactive.ca
Each network requires a tailored approach
You’ve got to focus on engagement www.sociallyactive.ca
Spread your reach with Twitter www.sociallyactive.ca
Linkedin Build your professional reputation www.sociallyactive.ca
Your customers want to tune in www.sociallyactive.ca
Be found with Google Plus www.sociallyactive.ca
Drive traffic visually www.sociallyactive.ca
All of your content should live here (or on your website) www.sociallyactive.ca
Social Media Spring Cleaning Checklist  Make your website social (if it’s not)  Update your profile photos  Review your "About" section.  Test the link to your website.  Like & Follow those that provide value  Unlike & Un-follow those that don’t  Evaluate your past content  Do you have the URL?  Review your pictures  Delete un-used apps  Share moderation guidelines www.sociallyactive.ca
It’s NOT a numbers game So stop worrying about how many likes, followers, connections, subscribers and +1s you have right now.
It may not a numbers game but... You need to measure your investment www.sociallyactive.ca
There also tons of tools to help you Monitor Measure Engage Post www.sociallyactive.ca
Final Thoughts • Social Media requires a lot of work to be effective. • Content is still king; especially pictures and videos • Being social isn’t always about you, think value & “share-ability” • You don’t have to use every social media site • Focus on quality, frequency and engagement www.sociallyactive.ca
Questions? Don’t be afraid to ask! www.sociallyactive.ca
Your employees have questions about social media. We can help you answer them! Visit www.sociallyactive.ca for more information

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Your Social Media Brand Starts With A Plan

  • 1. Your Social Media Brand STARTS WITH A PLAN Presented to Toronto Hispanic Chamber of Commerce By Socially Active’s Lead Trainer Cher Jones www.sociallyactive.ca
  • 2. Social media is the new telephone www.sociallyactive.ca
  • 3. What is social media good for? www.sociallyactive.ca
  • 4. You can use it to … • Provide customer service • Educate your clients • Increase sales • Manage relationships with customers • Share special offer promotions • Research your competitors • Increase brand awareness • Develop new products • Public relations and communications www.sociallyactive.ca
  • 6. It may be free to sign up but.... Social media isn’t really free www.sociallyactive.ca
  • 7. Costs to consider •Your time listening and engaging •Content creation and sharing •Staffing costs for the above activities •Ongoing training and development •External service fees (ie design) •Advertising to spread the word Social media isn’t really free www.sociallyactive.ca
  • 8. Wait! Before you go on... There’s a few things you need to know
  • 9. You need to know • Who is your audience? • Where are they online? • What do they want from you? • What will you share? • How often are you able to engage? • How will you monitor your account(s)? • How will you handle negative situations www.sociallyactive.ca
  • 10. Know your social persona Image source : Social Media Explorer www.sociallyactive.ca
  • 11. And knowing is half the battle ! www.sociallyactive.ca
  • 12. There are a lot of options… www.sociallyactive.ca
  • 13. Each network requires a tailored approach
  • 14. You’ve got to focus on engagement www.sociallyactive.ca
  • 15. Spread your reach with Twitter www.sociallyactive.ca
  • 16. Linkedin Build your professional reputation www.sociallyactive.ca
  • 17. Your customers want to tune in www.sociallyactive.ca
  • 18. Be found with Google Plus www.sociallyactive.ca
  • 19. Drive traffic visually www.sociallyactive.ca
  • 20. All of your content should live here (or on your website) www.sociallyactive.ca
  • 21. Social Media Spring Cleaning Checklist  Make your website social (if it’s not)  Update your profile photos  Review your "About" section.  Test the link to your website.  Like & Follow those that provide value  Unlike & Un-follow those that don’t  Evaluate your past content  Do you have the URL?  Review your pictures  Delete un-used apps  Share moderation guidelines www.sociallyactive.ca
  • 22. It’s NOT a numbers game So stop worrying about how many likes, followers, connections, subscribers and +1s you have right now.
  • 23. It may not a numbers game but... You need to measure your investment www.sociallyactive.ca
  • 24. There also tons of tools to help you Monitor Measure Engage Post www.sociallyactive.ca
  • 25. Final Thoughts • Social Media requires a lot of work to be effective. • Content is still king; especially pictures and videos • Being social isn’t always about you, think value & “share-ability” • You don’t have to use every social media site • Focus on quality, frequency and engagement www.sociallyactive.ca
  • 26. Questions? Don’t be afraid to ask! www.sociallyactive.ca
  • 27. Your employees have questions about social media. We can help you answer them! Visit www.sociallyactive.ca for more information

Editor's Notes

  1. If the brand was a person, how would it appear? How would it sound? How would it interact with others? How would others describe it? When thinking about a persona, think about adjectives that would describe how they act and talk.
  2. Quality and relevance of your followers