A project completed to showcase my skills and abilities as it pertains to marketing.

1. PERSONAL BRAND EXPLORATION
Gabrielle Lawson
Project & Portfolio I: Week 3
July, 2019

2. The oldest of her two siblings, Gabrielle
Lawson was raised in Detroit, Michigan, it
was this environment and management of
the city, by its officials that gave her, a very
Maverick look on life. She's been in love with
Public Relations and Marketing since she
was a young child, and has always wanted to
Market for Live Nation. After taking time to
create a family Gabrielle enrolled in Full Sail
University where she has had the
opportunity to study Internet Marketing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Digital Advertising Specialist
• Consumer insights manager
• Brand Manager
Maverick-Using radical tactics
to maintain a favorable image
to the consumers. Using cutting
edge ideas to display the
desired media message for Live
Nation.
Marketing Manager in the Professional Music Industry

4. • DEMOGRAPHICS: 85%
Female, 25-35 years old,
Predominately White, College
Educated, Located in the Mid
West America .
• PSYCHOGRAPHICS: Enjoys
music, concerts, outgoing,
frequents social events.
• IDEAL AUDIENCE
MEMBERS: Katherine Steffan
HR Manager (LN), Jamie R.,
Marketing Manager (LN), Katie
Crowe, Marketing manager
(LN)
Human Resource Managers at Live Nation
TARGET AUDIENCE

5. GOALS
Short Term: (2020)
• Land an entry-level marketing position at Live
Nation.
‣Connect with, and send a follow up email
to, 20 Live Nation team members on
LinkedIn by January, 1 2020.
Mid Term: (2025)
• Oversee A Political Marketing Campaign
‣Expand knowledge of marketing tactics
and new marketing programs. Learn a
new program each year.
Long Term: (2040)
• Manage an Oval Office campaign
‣Gain 7 Streams of Income
‣Open a Public Relations firm
‣Become a Motivational Speaker

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Internet Marketing 87%
Word Press 75%
Professional Speaking Abilities 95%
Great Networker 100%
SOFTHARD
Key note 86%
Knowledge of Social Media 100%
Active online 95%
Motivated Self Starter 100%
SOFTHARD

7. I will use radical, cutting edge
marketing techniques to intensify
consumer participation
PROMISE

8. CREDENTIALS
Work Experience:
• Paid Internship Aretha Franklin
Amphitheater (formerly Chene Park)
• Summer Internship The Allen Lewis
Agency
Education:
• Media Communications
Certification
• Internet Marketing.BS, Full Sail
University (Exp. 2020)

9. COMPETITION
David Jamison
Industry Experience:
• 11 years
Education:
• Enrolled in Internet Marketing
Full Sail University
Note Worthy Experience:
• Eagle Scout and 5th Degree Black Belt, would
allude to well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Online Advertising 5 endorsements
• Seo 3 endorsements
• PPC 3 endorsements
Gabrielle Angelica Lawson
Overall Online Presence:
• Less than 200 connections, Has not customized
his banner, amateur headshot, ok details on
profile, no articles published, inactive on social
media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• Demanding internship at Chene
Park
• Demanding Internship with The
Allen Lewis Agency
Education:
• Current student enrolled in Internet Marketing &
Media, B.S. at Full Sail University
• Media Communications
Leadership Experience:
• Administrative Assistant at
Bountiful Group from 2007-20014
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Key Note - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Jacqueline Pfister
Industry Experience:
• ~9 years of marketing experience,
Education:
• Marketing, B.A.
Noteworthy Experience:
• Entrepreneurship - Promotion at Life Ionizers
International Business Development
• Entrepreneurship - Internet Specialist
Skills and Proficiencies:
Sales - 8 endorsements
• Marketing Strategy- 4 endorsements
• CMR - 3 endorsements
Gabrielle Angelica Lawson
Overall Online Presence:
• 83 connections, banner image not yet
customized, No headshot present, detailed
profile summaries, three recommendations,
notable volunteer work, URL not yet customized,
• Grade: Good, 50 out of 100
Industry Experience:
• Two high profile (paid) internships
Education:
• Current student enrolled in internet Marketing,
B.S. at Full Sail University
• Certificate of Media Communications, at Full Sail
University
Leadership Experience:
• Administrative Assistant at Bountiful Group
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Almost 10 connections, Nice headshot, No
content pieces, no articles published,
sporadically active on personal social media
accounts, Grade: Average,

11. BRAND POSITION
Helping the community get what they
deserve, buy stopping at nothing and,
refusing to “Hush” until things are made
right.
GABRIELLE “HUSH” LAWSON
Gabrielle Lawson got the
nick name “Hush” because
when she sees something
wrong take place she will
not “Hush” until the wrong
is made rite.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association Academic
Conference
‣ Aug 9-11 | Chicago, IL
• Digital Summit Detroit
‣ Wed Sep 25,| Detroit, MI
• American Marketing Association
‣ Detroit Chapter
Digital Marketing
• Primary Content: Create Youtube channel, giving
marketing and PR advice to existing artist facing
Scandal. Upload two new Videos A week,
• Primary Tools: FB and Instagram - use facebook and
instagram to promote my youtube page; LinkedIn -
network with industry professionals and upload
content discussing strategies for problems that music
professionals face.
• Website: Use Full Sail digital portfolio site to post my
school work; use blog to showcase rodeo marketing
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Marketing Manager with
minimal 15 yrs of experience in the Music
industry; May 2020
Formal Education
• Internet Marketing, B.S. by expected graduation
date in 2020
• Media Communications Certificate 2017
Technical Skills
• QUERYING Microsoft SLQ SERVER - Lynda.com,
Jan 2020
• WordPress: Building Progressive Themes with
WP Rig- Lynda.com, Feb 2020
Soft Skills
• Public Speaking Foundations - lynda.com
March 2020
• Business Writing Principles - Lynda.com, April
2020
• Analyzing Big Data with Hive - lynda.com, May
2020

14. Gabrielle Lawson
It seems like people are so attached to
their phones that they have forgotten to live.
I challenge people, dare them even, to take
part in life and enjoy the sound of music. While
interning with Chene Park and, their marketing team; the
Allen Lewis Agency, I had the opportunity to be apart of many concert
events. The most notable was the Aretha Franklin memorial concert that
took place after her death. It was that concert that catapulted Chene
Park from being just a Detroit Venue on the water, to being known all
over the world due to its affiliation with the late Aretha Franklin and her
home-going festivities.
“

15. REFERENCES
Pfister T. (2019) Jacqueline Pfister LinkedIn Profile.
Retrieved July 25,2019, from https://www.linkedin.com/
in/freeideas/
Jamison D. {(2019) David Jamison LinkedIn Profile.
Retrieved July 26,2019, from https://www.linkedin.com/
in/david-jamison-aa049440/
ONETOnline. Org. (2019) Summary Report for:
11-2021.00- Marketing Managers
Retrieved July 24,2019, from https://
www.onetonline.org/link/summary/11-2021.00
Live Nation (2019) Live Nation Company Page on
Glassdoor. Retrieved July 25. From https://
www.glassdoor.com/Reviews/live-nation-reviews-
SRCH_KE0,11.htm
Live Nation Career Site. (2019) Marketing Assistant - Job
Description Retrieved July 26, 2019
From https://livenation.wd1.myworkdayjobs.com/en-US/
LNExternalSite/job/Lake-Buena-Vista-FL-USA/
Marketing-Assistant_JR-25241-1
Live Nation (2019) Live Nation Company Page on
LinkedIn Retrieved July 26 from https://
www.linkedin.com/jobs/view/1375346947/
American Marketing Association (2019) American
Marketing Association become a member Retrieved
July 26 from https://www.amadetroit.org
Lynda (2019) Public Speaking Foundations Retrieved
July 27, 2019 from https://www.lynda.com/Leadership-
Management-tutorials/Public-Speaking-Foundations/
706911-2.html
Lynda (2019) Word Press: Building Progressive Themes
with WP Rig Retrieved July 26,2019 from https://
www.lynda.com/WordPress-training-tutorials/
330-0.html