Personal Brand

1. PERSONAL BRAND EXPLORATION
Sean Collins
Project & Portfolio I: Week 1
January 9th, 2022

2. I am Sean Collins. I’m a former United States
Marine from Southern California. I have been an
avid sports fan my entire life and all of my teams
are in different states. I have been an away fan
my entire life. I want to work for an MLB team. I
want to change the norm of teams and make
them feel that changing up their rhythm can
make a huge difference in their approach to
things.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Pitching Coach Apprentice
• Amateur Scout
• Player Development Advisor
BRAND ARCHETYPE – Maverick
Archetype. I want to take a team
and change the status quo in order
to implement a winning culture.
Player Operations for Major League Baseball
Picture Relevant
to Your Industry
Goes Here

4. HR Operations Team
TARGET AUDIENCE
Anthony Cacchione
Outreach Plan:
• Apply for entry level position within organization.
• LinkedIn Connection and message.
• Reconnect with LinkedIn messaging within two weeks.
PROFILE
PICTURE
Manager, Baseball
Operations at Houston
Astros
J. Jordan Jackson
Outreach Plan:
• Apply for entry level positions within organization
• LinkedIn Connection and messages.
• Reconnect with LinkedIn direct messaging within 2
weeks.
PROFILE
PICTURE Manager, Baseball
Operations at Miami Marlins
Kenny Graham Outreach Plan:
• Apply for Internships with team
• LinkedIn Connection and email.
• Direct Messaging and email within 2-3 weeks
PROFILE
PICTURE Director of Player
Development at Detroit
Tigers

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Entry level/Internship position in MLB for player operations.
‣ Apply for multiple positions for operations.
‣ Acquire 2 qualifications within three months of application
‣ Connect/Network with 10 members of team HR department.
‣ 2-4 months after graduation
Mid Term: (2028)
• Promote to mid-level position within MLB team for player operations.
 Apply for current organization and others.
 Acquire 3-4 qualifications within six months of applying
 Connect with 30 members of hiring teams within different organizations
 5 years after graduation
Long Term: (2040)
• Promote to General Manager of Baseball team.
‣ Show interest in teams looking for new GM
‣ Connect with multiple GMs and Owners during time with employed
team.
‣ Have ¾ of qualifications within a year of applying.
‣ 15-20 years

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Photoshop Novice / Adept / Expert
Fluency in Japanese Novice / Adept / Expert
Military Leadership Novice / Adept / Expert
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Baseball Coaching Drills Novice / Adept / Expert
Interpersonal Communication Novice / Adept / Expert
Fluency in Spanish Novice / Adept / Expert

7. I help professional baseball teams erect a
lasting winning culture by building a
consistent team ethos by breaking down and
rebuilding a sense of self.
PROMISE

8. CREDENTIALS
Work Experience:
• Announcing for Cabrillo Seahawks
baseball team.
• Published for Antelope Valley College
and Cabrillo College
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• None relevant to industry
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jazz Wormley
Industry Experience:
• 0-2 years experience
Education:
• Full Sail University – BA in Sportscasting
Leadership Experience:
• No discernible leadship experience
Skills and Proficiencies:
• Adobe Premiere Pro – 0 endorsements
• Broadcast writing – 0 endorsements
• Excellent researcher – 0 endorsements
Sean Collins
Overall Online Presence:
• Professional Headshot
• Grade: Poor, 1 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 0-2 years Experience
Education:
• Full Sail University – BA in Sportscasting
Leadership Experience:
• Military Leadership – 7 Years
Skills and Proficiencies:
• Adobe Premiere Pro – 0 endorsements
• Interpersonal Communication – 0 endorsements
• Microsoft Office - 0 endorsements
Overall Online Presence:
• Active on other social media. Customized Linkedin
URL.
• Grade: Poor, 3 out of 100

10. COMPETITION
Eugene Chiu
Noteworthy Experience:
• Works for San Jose Giants as Ticket Taker
• Internship at South Bay Church as camera operator
• Volunteer for Church of the Valley production team as
editor.
Sean Collins
HEADSHOT
Industry Experience:
• 0-2 years experience
Education:
• Full Sail University – Certificate in Sportscasting
• San Jose University – BA in sociology
Skills and Proficiencies
• Adobe Premiere Pro - 0 endorsements
• Camera Operator - 0 endorsements
• Bilingual - 0 endorsements
Overall Online Presence:
• Professional headshot, active on other social media,
LinkedIn URL customized
• Grade: Poor 3 out of 100
Industry Experience:
• 0-2 years experience
Education:
• Full Sail University – BA in Sportscasting
Leadership Experience:
• United States Marine Corps Squad Leader
• Coaching improvement for Best Buy Sales
Skills and Proficiencies:
• Adobe Premiere Pro - 0 endorsements
• Interpersonal Communication – 0 endorsements
• Microsoft Office- 0 endorsements
Overall Online Presence:
• Active on Social Media, Linkedin URL customized
• Grade: Poor, 3 out of 100

11. BREAKING DOWN THE NORM
For coaches who want to see improvement and
change, I provide FRESH PERSPECTIVE AND
HONESTY because SOMETIMES THE SAME
ROUTINE DOES NOT ALWAYS WORK.
“STAYPUFT SPORTS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Job Fair for Teamworkonline.com
‣ Available always
• MLB Spring Training Games
‣ March 2022
Digital Marketing
• Primary Content: Sports development and adjusting
coaching norms. Player trade thoughts and opinions. Moves
made in the MLB how they affect the team now and in the
future.
• Primary Tools: Youtube to create videos on development.
Twitch to stream different games and commentate on them.
Instagram for marketing and promoting other platforms.
• Website: Market personal brand through website and push
ethos of avoiding the status quo.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Mentor with different style. Someone who is not the
typical mold but gets things done. They should be
knowledgeable and well versed in the field. July of
2022.
Formal Education
• Full Sail University Sportscasting Degree 2023.
Technical Skills
• Microsoft Office and Trackman/Bats, Any MLB team
January, 2023
• Baseball Analytics, Any MLB team, January 2023
Soft Skills
• Learn Basic Spanish, Major League Baseball, January
2023
• Learn Basic Japanese, Personal/MLB, December 2024
• Coaching Drills, Any MLB team, January 2023

14. Sean Collins
You know how the status quo is to continue to do the same thing and expect
change. Well, I take the status quo and adjust it to my style in order to
further improve and advance production. In fact, I did this with my sales job
at Best Buy and increased my credit card application and Total Tech
membership efficiency tenfold.

15. REFERENCES
Brian Cashman Photo – The Top Five
Highest Paid GMs in Major League
Baseball. (2016, August 16). Money
Inc. https://moneyinc.com/highest-paid-
gms-in-major-league-baseball/
Kenny Graham Photo – Kenny
Graham – Major League Hitting
Clinics. (n.d.). Major League Hitting
Clinics. Retrieved January 19, 2022
from
https://www.majorleaguehittingclinics.c
om/speakers/kenny-graham/
Anthony Cacchione Photo – LinkedIn
Profile
https://www.linkedin.com/in/anthony-
cacchione-126232108/
J. Jordan Jackson Photo – LinkedIn
Profile https://www.linkedin.com/in/j-
jordan-jackson-7b678a88/
Jazz Wormley – LinkedIn Profile
https://www.linkedin.com/in/jazz-
wormley-84a032216/
Eugene Chiu – LinkedIn Profile
https://www.linkedin.com/in/jazz-
wormley-84a032216/