10. To conclude
The pitch was useful to find out whether my focus group would be
engrossed and responsive with my magazine idea (which they were) as this
would reflect that I had met the wants and needs of my target market
My magazine idea met the brief of ‘a fun-loving 16-25 year old mass market’
as I have picked two very current but, energetic films of 2019
Lots of scope for intertextuality
Facts and figures to support my points and ideas
My ideas connected with the focus group which is important to have high
amounts of audience interactivity to ensure customer loyalty
However, I need to include some digital convergence into my branding and
explain how my models will be represented
